Profiting From SEO and Social Media
- 2. Snapt Answers your Questions
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• How to outperform competitors online?
• How to capitalize on Search & Social media?
• How to decrease your cost per lead?
• How to monitor online conversion activity?
• How to increase revenue and profitability?
©2010 Snapt, Inc. All Rights Reserved
- 3. About Snapt
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• Snapt provides search engine and social media optimization services
• Attracts online prospects from organic listings on Google and Yahoo and drive
them to your customer’s branch Web site
• Also provides presence on social media Web sites such as CraigsList, Facebook
and MySpace as additional lead generation tools
• Primary Focus is to create additional leads at a lower cost than traditional marketing
• Snapt uses many industry best practices as well as proprietary
practices to achieve goals
• Snapt has been in the largest Consumer industry for 10+ years
• Know the Online Marketing business from both sides (B2B & B2C)
• Search Engine Optimization field for over 10+ years
• Current Customers span 82 markets
• Patented Process
©2010 Snapt, Inc. All Rights Reserved
- 4. Identifying the Opportunity
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The 10 most popular domains ~= 40%
percent of all page views on the Web
• Nearly half of those views were from the
Google and Yahoo alone – WOW !
• 3,000,000+ searches a day for consumer
centric and applicable services
• And that’s just in the top 10…
Top 10 Web 2.0:
#1: Google (Search)
#2: Yahoo (Search)
#3: Bing (Search)
#4: YouTube (Social)
#5: Windows Live (Search)
#6: MySpace (Social)
#7: Facebook (Social)
#9: Wikipedia (Social)
©2010 Snapt, Inc. All Rights Reserved
- 5. How Snapt Drives Revenue
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• Google ranks web pages and
social media based on relevancy
of content, etc.
• Optimized properly, you show
up in FREE listings NOT PAID
• Higher rankings = more traffic
• More accurate = qualified traffic
• Qualified Traffic = more leads
• More leads = more customers
• Bottom Line - Optimization =
More leads for less money
©2010 Snapt, Inc. All Rights Reserved
- 6. Snapt’s Proven Rollout Process
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• Define the success
• Research Competition
• Create SMM Strategies with Client
• Write SMM Plan that achieves objectives
• Design system
• Develop/Update Landing Pages
• Create/Update Content, Meta data, etc.
• Implement SMO Strategies and Tactics
• Deploy the system
• Launch & Host SMM System w/ tracking code
(Sites/Pages)
• Submit to Google and Yahoo
• Submit to an additional 200+ Social Media Outlets
• Discover the Results
• Monitor Online Behaviors (location, interest,
visibility)
• Monitor Results : Place > Traffic > Conversion >
Monetize
• Ongoing analysis of trends for ongoing
improvements
©2010 Snapt, Inc. All Rights Reserved
- 7. What is a Landing Page?
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ABC Company.com
©2010 Snapt, Inc. All Rights Reserved
- 8. Snapt Services & Benefits
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• Design, Optimize & Socialize (EN&SP)
SEO Benefits
• Edit Once Content Mgmt. System
• Write / Syndicate Company News
SEO Plan
Creators • Drive Leads through Optimized Pages
• Artificial Intelligence automates ongoing
optimization so you don’t have to
• Customers find your community near top
Engines • Track keyword & preference to improve
• Craigslist Specials updated twice weekly
craigslist • Robust Feed & Tweet management
• Prospects can subscribe for Promotions
• Lead Management of all Prospect Lists
Collectors • Send promotions via RSS to prospects
Social Media Plan
• Create / Manage Pages social networks
Social Media Benefits
• Track / Report New Member connections
• Promote specials to all members
Joiners
• Create Slide Videos using Photos
• Track User Preference & Referrals
• Videos syndicated on social sites
Spectators • Read customer ratings/reviews
• Monitor Ratings / Update Accordingly
Critics • Create, Update & Post specials & News
• Respond to customer comments
• Setup / add call to actions click throughs
• Create / Report Social Conversion Leads
©2010 Snapt, Inc. All Rights Reserved
- 9. SEO Only - Roll Out Process
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1 Your Site Now … NOT Optimized
= Competitor gets Search Leads
2 An Optimized Landing Page is then
ranked by Google, MSN & Yahoo to
drive traffic to multiple communities
Ongoing refinement enables Snapt
to increase the number of qualified
leads over a longer period of time
to reduce cost per lead & lease
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©2010 Snapt, Inc. All Rights Reserved
- 10. SEO & Social Plan - Roll Out Process
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©2010 Snapt, Inc. All Rights Reserved
- 11. Getting Started
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Steps & Scope Include . . .
• One Time Setup Fee = Depending on Services
• Research & Strategies = Mutually Agreed Upon
• Launch Program within 4 weeks (TERM: 12 mo.)
• Typical Results within 60-90 Days (Reviewed Monthly)
©2010 Snapt, Inc. All Rights Reserved
- 12. Thank You
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Keith Caven
Chief Executive Officer
Snapt, Inc.
877-264-2727
keith.caven@snapt.com
©2010 Snapt, Inc. All Rights Reserved