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The Role of Technology in Fostering
E-commerce Business Growth
“E-commerce industries have originated from technology, and any innovation that knocks
here solely belongs to technology.”
The retail sector has gone through tremendous changes in the last ten years. We have also
seen a significant hike in the growth of e-commerce industries. The industry has recorded
humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached
4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with
$5 trillion in 2022.

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We have to say that that e-commerce potential is undeniable. The industry has helped many
businesses as well as the country in boosting economies. Its applications are diverse and
encapsulate almost every business and sector.
The advent of advanced technologies has further strengthened the roots of e-commerce
companies in this digital market. No matter how far we go, the role of technology in
e-commerce, will always remain an indispensable part.
Let’s see how this technology is fostering e-commerce growth in
society.
#1. Artificial Intelligence & E-commerce

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Artificial Intelligence is a buzzing technology of today's digital age. In e-commerce, it has a
significant role as it provides valuable marketing insights into customer preferences. It
guides them into creating better marketing campaigns for business.
This e-commerce technology also offers the automation and transfer of data management
operations to boost performance. In the e-commerce world, retailers rely on AI for various
unique business aspects.
#2. Personalized User Experience with Technology
Around 74% of businesses believe that user experience is essential for growing sales and
conversions. AI provides a personalized user experience that 59% of customers say impacts
their shopping decisions. It can facilitate a shopping experience that supports customers'
personal preferences.

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Big data, machine learning services, and artificial intelligence can offer analytics and
foresight into customer behavior patterns. It can drive advertising campaigns, provide
support and services, plus automate communication, increasing businesses' engagement
rates.
#3. Technology for Sending Customer Recommendations
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As we know that AI can predict customer behavior patterns, it can recommend essential and
helpful information to customers on products, products, and more. The technology’s
algorithms efficiently forecast this information by reviewing customer’s search history and
other third-party data. It leads to a practical proposal of information and solution to satisfy
customer’s requirements.

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#4. Automated Campaign Management
Steps For Implementing the Successful Marketing Automation Software
Customer behavior patterns are the driving force of every marketing campaign. With
artificial intelligence, online retailers can target potential and existing customers by
studying data such as past specific history. They can use these analytics to provide a
better-aimed business content marketing strategy.
After this, they may prepare engaging content and advertisements to target audiences and
post them on the correct media platform to capture their attention. With AI and marketing
automation, marketers can create a strategic and tactical campaign using customer data
insights.
#5. The Cloud Technology in eCommerce

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There is hardly any business today that doesn’t have at least one aspect of its operations on
the cloud. Data management and processing in the cloud is essential for others to access it
instantly on their device.
Especially for e-commerce businesses, a cloud ERP can increase delivery speeds, make your
e-store more flexible, and bring business stability and growth both.
#6. Chatbots For eCommerce

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Chatbots are known for their wide-scale availability and high customer satisfaction rate.
This advanced technology has pivoted itself as virtual call center agents, and now it’s a part
of every e-commerce website and mobile app.
According to eCommerce chatbot statistics, 70% of e-commerce retailers will integrate a
chatbot into their website by 2023.
Rather than providing information to customers through the phone, better give space to
chatbots in your e-commerce website. It can provide a variety of services and solutions of
optimal quality.
Must Read: 11 Most Popular Apps to Check Out in 2021
#7. 24/7 Assistance with Technology

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In my view, the key secret of a successful e-commerce business is to handle
customer-queries in real-time. I know it’s not possible for a human agent, but a virtual chat
agent, i.e., chatbot, can do this better.
Hardly any business is there that can answer customer’s questions in real-time. Human
agents are often unable to sort their problems, and when you put them on hold, it makes
them more frustrated. It’s impossible to handle high customer volume with just the limited
number of staff.
But chatbots are available 24/7 to provide any answers and solutions that a potential
customer can inquire about. This automated communication is valuable for e-commerce
businesses. It frees up workers and lets them focus on other business operations, efficiently
communicates with shoppers, and may even propose services and products.
#8. Voice Assistants For eCommerce

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From m-commerce to e-commerce, now we have stepped into voice commerce. Not all
people browse your site for products and services on their devices. You have to accommodate
these potential customers too, and for this, start employing virtual voice assistants like Siri,
the Amazon Echo, and Google Home.
These will not even charge you anything and are getting increasingly popular day by day. The
freedom and convenience that it offers are incredible and well-enough to retain customers
and keep them encouraged.
By deploying voice recognition technology, customers will use voice commands to find and
purchase products online. For a successful business, retailers leverage this technology of
e-commerce and its benefits to capture consumers' new wave.
Must Read: Top Reasons to Build a Business Mobile App
#9. Assistive Technology for E-commerce

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In the digital marketing world, assistive technology and voice commerce help reach a wide
variety of new audiences — not just the younger generation who use advanced devices but
also the visually impaired people.
WIth speech-to-text technology, the visually impaired can forgo traditional search
experience struggles and order what they need through new and developing assistive
technology.
All interconnected, AI, voice assistants, and chatbots are becoming critical for any successful
e-commerce business. Businesses must adapt to these new technologies to stay with the
times, which appeals to potential and existing customers.
#10. Audio Brand Signatures for Business

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Any company music composition, jingle, or auditory tone is considered an audio brand
signature. It's a great way to establish a brand identity in the market and let customers
remember the brand's name for a longer time.
Businesses can set their audio brand signature to play through voice assistants and let their
customers know where they are shopping. By associating with an auditory signature,
customers will know and remember calling from your store – even when laying on their
couch, speaking to a voice assistant.
Final Thoughts
The role of technology in the e-commerce industry is inevitable and seamless. It’s the
origin point, and innovation occurring every day is impacting the whole industry. No matter
we are proceeding to the robotic world, e-commerce will not go anywhere and keep on
thriving with technological transformations.

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But it doesn’t mean retailers will not do anything. They have to participate in it actively and
introduce new advancements to their store. It will guarantee your e-commerce success in the
competitive digital world.
For better guidance and assistance, you can also reach out to India’s top e-commerce
development companies. They will sort your problem out and help you in running a
successful e-commerce business.
Good Luck!
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