Research methodology class assignment

1. Guide - Vipul Vinzuda & Tripurasundari Joshi
Year- 2016
絵 (e ≅ picture) 文 (mo ≅ writing) 字 (ji ≅ character).| |
Pr ject
Research Methodology
Shreya Gupta_ TGD
Sneha Sarang_PHD
Pranshu Chaudhary_NMD
Paridhi Diwan_NMD
Neel Kadia_NMD

2. How can Photographs be much more than
just images ? 001
002
003
How craft involvement in people's life can be
increased through Rapid Prototyping?
Future of Emoticons as an alternative to our
expressions in text based messaging ?

3. Emoji in Marketing
Recently companies have
started using custom
emojis as marketing
campaign.
Conversation is much more than
just speaking, writing, and
interpreting words. Language,
grammar context, and
non‐verbal cues are important to
understand the meaning and
context of conversation in non
face to face communication.
Engaging Conversation
Using emojis in text based
conversation has seen a great
rise in the recent times which
suggests their increased
popularity.
Shifting Vocabulary
Emojis are increasing
charm of vocabulary.
Need for non-verbal cues
Final Research
Question
To Explore the influence of Emoticons as non‐verbal cues in understanding the
meaning and nature of message in computer mediated communication.

4. Secondary
Research
• Emoticons were used in 25% of the
emails.
• While emoticons are used more in
socially oriented tasks overall, males
and females both use emoticons at the
same rate.
• Male bloggers used more emoticons
compared to female bloggers.
• Emoticons are used differently
across tasks, contexts, and mediums.
•People pay more
attention to faces.
•Brands using emoji
marketing campaigns.
•Emoji save time.
•In 2010 emoji character
sets incorporated into
standard Unicode.
•Emojis being used as
passcodes.
•Emojis affect our mood.
•Custom emojis as per
gender combinations and
skin tones .
http://www.unicode.org/reports/tr51/
http://clay.rice.edu/pubs/Tossell-Emoticon-CHB12.pdf
http://www.abc.net.au/science/articles/2014/02/06/3938772.htm
Sources

5. Major findingsSpecific Objectives
RM
Ÿ To Explore the influence of Emoticons as non‐verbal cues.
Ÿ How different gender use emoticons differently.
Ÿ How business leverage use of emojis.
Ÿ Perception and understanding of emoji character.
Ÿ How emojis will evolve.
Ÿ Users like short interactive and context oriented conversation.
Ÿ Emojis are visually appealing thus being used in marketing.
Ÿ Emojis affect the context.
Ÿ Use of emoji varies with age and gender.
Ÿ People are not universally aware of the representation of different emojis.
Insights
Recommendations
Ÿ Design Recommendation : Same core shape should be maintained.
Ÿ Gender combinations and skin tones reflects more human diversity.
Ÿ Annotations should be provided.
Ÿ emoji suggestions while texting for fast and easy use by the elderly and everyone.
Ÿ Option to select any image and convert it to emoji and adding sound or animate it.
Research Questions
Ÿ How can Photographs be much more than
just images ?
Ÿ How craft involvement in people's life can be
increased through Rapid Prototyping?
Ÿ Futureof Emoticons as an alternativetoour
expressions in text based messaging?
Ÿ How space colonization will shape
interpersonal interaction and perception
about human species?
Data Collection
Ÿ Information about lifestyle and
behavioral study.
Ÿ Primary Data: Survey (Questionnaire),
Literature Review Secondary Data:
Market study, Statistical Data.
62.9% people from age 18-25 likes
emoticons very much and they use it.
All people use Emoticons while texting
40.3% of people likes text messages with Emoji
155 81
93
When we asked, what all changes
do you want in current emojis? .
, what new emoji you would
When we asked people

6. Primary
Research
Expert Interviews Online Survey
We interviewed Sonali
Chandrakar-NMD, about
emoji’s role in context of
computer mediated
communication and the future
scope of emojis as non verbal
cues in non face to face.
We conducted online survey
among 69 PG college
students and faculties of NID.
The data was collected and
comparison chart were
plotted.

7. Research
Plan
Observation
Inference
Insight
Secondary
Research
Primary
Research
Key findings
Recommendation
Usage pattern of
different users.
Existing literature review.
Online Survey
Personal Interview

8. All people use Emoticons while texting
40.3% of people likes text messages with Emoji
.
155 81
93
62.9% people from age 18-25 likes
emoticons very much and they use it.
Research Project on Emojis 62.9% people from
age 18-25 likes emoticons very much and they
use it.
Findings of
primary research
, what new emoji you would like to have/create?
When we asked people
You wont use emojis because
What all changes do you
want in current emojis?

9. Key
Findings
Emoticons
change the
mood of
conversation.
Use of
emoticons is
shifting
vocabulary.
Emoticons are
effective in
brand
marketing.
Animated
emoticons are
less popular.
Perception of
same emojis
changes with
different
users.

10. As everyone around the world is exposed to changed technologies
somewhat together, emoji are emerging as a universal language
where in people can understand the context of conversation even
though the words might not be understood.