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CRICOS No.00213J
‘Real’ News and ‘Fake’ News:
Fact-Checking and Media Literacy
Prof. Axel Bruns
Guest Professor, IKMZ, University of Zürich
a.bruns@qut.edu.au — a.bruns@ikmz.uzh.ch
CRICOS No.00213J
Journalism and Social Media
• Last week:
• Liveblogging as an attempt to blend journalistic and social media practices
• This week:
• Responding to the challenge of ‘fake news’ and other mis- and disinformation
• Next week:
• The emerging digital public sphere(s) in the contemporary media environment
CRICOS No.00213J
Facts?
Fact-Checking?
CRICOS No.00213J
https://fullfact.org/europe/350-million-week-boris-johnson-statistics-authority-misuse/
CRICOS No.00213J
https://www.bbc.com/news/uk-politics-uk-leaves-the-eu-36749304
CRICOS No.00213J
https://www.theguardian.com/world/2018/sep/06/donald-trump-inauguration-crowd-size-photos-edited
CRICOS No.00213J
https://www.politifact.com/factchecks/2017/jan/21/sean-spicer/trump-had-biggest-inaugural-crowd-ever-metrics-don/
CRICOS No.00213J
https://www.nytimes.com/interactive/2017/06/23/opinion/trumps-lies.html
CRICOS No.00213J
https://www.washingtonpost.com/graphics/politics/trump-claims-database/?tid=a_inl...c31fcd6?tid=ptv_rellink
CRICOS No.00213J
https://www.abc.net.au/news/2022-10-25/fact-check-jim-chalmers-liberal-debt-federal-budget/101550436
CRICOS No.00213J
Why Fact-Chcking?
Why Now?
https://ora.ox.ac.uk/objects/uuid:d55ef650-e351-4526-b942-6c9e00129ad7
CRICOS No.00213J
‘the rise and rapid global spread of what can fairly be called a new democratic institution,
the independent political fact-checker’ — Graves and Cherubini
‘fact-checking outlets occupy a spectrum between reporters, concerned mainly with providing information to citizens, and
reformers, focused on promoting institutional development or change in politics and/or the news media’ — Graves and Cherubini
‘a third, overlapping category includes organisations which have cultivated a role as
independent experts, along the lines of a think tank’ — Graves and Cherubini
‘these three categories offer a useful lens for understanding how fact-checking challenges
traditional views of professional journalism’ — Graves and Cherubini
A New Democratic Institution
CRICOS No.00213J
Fact-Checkers as Reporters
• Common traits:
• ‘Practitioners in this category … see themselves mainly as journalists and describe the mission of fact-
checking in journalistic terms, as a vehicle to inform the public.’
• ‘Fact-checkers in this core journalistic group see the job as mainly explanatory, and may be wary of the
activist spirit sometimes associated with the enterprise.’
• ‘At established news organisations fact-checking is often tied to data journalism efforts.’
• ‘Other news organisations associate fact-checking with investigative reporting.’
• ‘Fact-checkers across Eastern Europe remarked on the amount of digging often required to obtain
public information; many rely on freedom-of-information requests for even routine economic statistics.’
CRICOS No.00213J
Fact-Checkers as Reformers
• Common traits:
• ‘Outlets which understand fact-checking primarily in activist terms, as part of an agenda of political
reform.’
• ‘These outlets may tie fact-checking quite closely to other programmes and sometimes use it to
promote specific policy changes. Many openly embrace an activist identity.’
• ‘Most fact-checkers in the Balkans and the former Soviet Union are based in NGOs concerned with
democratic institution-building: fighting corruption, promoting civic engagement, and establishing a
culture of political accountability.’
• ‘Outlets with a reformist outlook often explicitly reject the journalistic role as too constraining.’
• ‘Crucially, for many of these organisations, independence from mainstream news organisations is seen
as a vital source of credibility.’
• ‘Nearly every practitioner in Eastern Europe described major media outlets as to some degree
partisan, corrupt, and unreliable, dominated by powerful business and political interests.’
CRICOS No.00213J
Fact-Checkers as Experts
• Common traits:
• ‘Outlets which place a particular emphasis on their own domain expertise or distinctive methodology,
positioning themselves as something like a think tank rather than as journalists or campaigners.’
• But: ‘All dedicated fact-checking organisations seek to establish themselves as authoritative sources of
information on often complex areas of public policy.’
• Full Fact (UK) ‘relies on some journalists in its fact-checking work but increasingly seeks researchers
with domain expertise in the areas they cover.’
• ‘The Conversation applies the same principle on a much larger scale: academics based in a network of
major universities produce the site’s fact-checks and other articles, which are curated and edited by
professional journalists. Every fact-check undergoes a blind peer review and is published with a
comment from another academic.’
CRICOS No.00213J
https://fullfact.org/economy/rishi-sunak-house-building-pmq/
CRICOS No.00213J
https://theconversation.com/europe
CRICOS No.00213J
https://theconversation.com/cop27-how-responsible-are-industrialised-countries-for-climate-change-193965
CRICOS No.00213J
https://www.sciencemediacenter.de/alle-angebote/science-response/details/news/die-verbreitung-von-desinformation/
CRICOS No.00213J
Organisation
CRICOS No.00213J
‘nearly every practitioner … spoke of the need to check claims from across the political spectrum, to seek out
reliable data and independent experts, and to be transparent in their work’ — Graves and Cherubini
‘like their peers globally, most fact-checking outlets in Europe focus their efforts on political actors’
— Graves and Cherubini
‘90% indicated they regularly check claims by politicians; most outlets target journalists, pundits, or other
public figures only occasionally or not at all’ — Graves and Cherubini
‘just under one-quarter of organisations surveyed regularly target the news media’ — Graves and Cherubini
‘many organisations indicated that resource and staff limits keep the focus on politicians’ — Graves and Cherubini
‘difficulty of finding interesting factual statements to investigate from opposition parties, which
often favour vague promises and empty platitudes’ — Graves and Cherubini
‘political figures … acknowledge only those items that support their own claims or challenge their opponents’
— Graves and Cherubini
CRICOS No.00213J
https://ora.ox.ac.uk/objects/uuid:d55ef650-e351-4526-b942-6c9e00129ad7
CRICOS No.00213J
‘many European fact-checking outlets are attached to established news organisations … . But a majority … are
not, operating either as independent ventures or as projects of a civil society organisation’ — Graves and Cherubini
‘in general, political fact-checking in the North and West of Europe has been led by
legacy newsrooms, joined by a handful of independent outlets’ — Graves and Cherubini
‘in the East and the South, … the practice is less a supplement to conventional journalism than an
alternative to it, based almost entirely in NGOs and alternative media outlets’ — Graves and Cherubini
‘fact-checkers based in traditional newsrooms have a tremendous natural advantage in terms
of reach and resources’ — Graves and Cherubini
‘but they remain dependent on the editorial interest and financial support of their media
parent, and many have lapsed when that support waned’ — Graves and Cherubini
‘coverage by established news organisations is the only vehicle for reaching a sizable audience
and shaping public debate’ — Graves and Cherubini
CRICOS No.00213J
http://www.abc.net.au/news/factcheck/
CRICOS No.00213J
https://theconversation.com/keep-calm-and-carry-on-but-how-a-psychologist-offers-
10-tips-to-manage-uncertainty-and-stress-around-the-midterm-elections-149605
CRICOS No.00213J
https://news.yahoo.com/keep-calm-carry-
psychologist-offers-143446503.html
CRICOS No.00213J
https://edition.cnn.com/2022/11/09/health/elections-uncertainty-stress-partner/index.html
CRICOS No.00213J
Does It Work?
CRICOS No.00213J
‘digital media help fact-checking outlets publish and promote their work online,
but for wider reach, they still rely heavily on legacy media and work systematically
to build relationships with them’ — Graves and Cherubini
‘this new phenomenon invariably raises the question of what we can reasonably hope to
accomplish by holding public figures accountable for false statements’ — Graves and Cherubini
‘by many accounts [US] public debate seemed unmoored from even basic facts; Donald Trump’s
campaign in particular distorted the truth relentlessly and outrageously’ — Graves and Cherubini
‘a growing body of evidence suggests that, while it falls short of the sometimes
utopian hopes attached to it, fact-checking can help to both dispel misinformation
and inhibit political lying’ — Graves and Cherubini
‘this is difficult work which rarely yields dramatic or permanent breakthroughs’ — Graves and Cherubini
CRICOS No.00213J
Fewer Lies? Or Just Fewer Clear Statements?
‘They’re becoming more and more skilled, rhetorically skilled, to avoid
concrete promises and statements, it’s just something in the clouds... So
there is nothing to be checked. And I believe they do it on purpose. It’s
better to tell something stupid like that, than to risk and to say something
that might be checked.’
— Jelena Manojlović, a fact-checker with Serbia’s Istinomer
CRICOS No.00213J
Does Lying Still Have Consequences?
‘Take the example of Nicolas Sarkozy: there are errors stated, false
things which he has said for ten years – i.e. it is not one verification,
it is six, seven, eight, ten, that never prevented him from continuing
to say them. In any case, he knows that his listeners, his flocks, will
not get their information from me to check if what he says is true or
false. It is also the problem with Trump. I looked the other day at the
number of fact-checks that there have been on Trump, that does not
prevent him from climbing in the polls.
— Samuel Laurent, Le Monde
CRICOS No.00213J
Weaponising
Fact-Checking?
CRICOS No.00213J
https://euvsdisinfo.eu/
CRICOS No.00213J
https://euvsdisinfo.eu/disinformation-cases/
CRICOS No.00213J
https://euvsdisinfo.eu/report/claims-of-russian-interference-in-us-midterm-election-
are-preparing-the-ground-to-blame-moscow-for-an-eventual-democrat-defeat
CRICOS No.00213J
https://www.politifact.com/article/2022/aug/08/how-war-fakes-uses-fact-checking-spread-pro-russia/
CRICOS No.00213J
If fact-checking is weaponised, will we
end up with partisan ‘fact-checking’ sites
pushing political agendas?
CRICOS No.00213J
Next Time
CRICOS No.00213J
Readings
9. 18.11.: ‘Real’ News and ‘Fake’ News: Fact-Checking and Media Literacy
Graves, L., & Cherubini, F. (2016). The Rise of Fact-Checking Sites in Europe. Reuters Institute for
the Study of Journalism. https://ora.ox.ac.uk/objects/uuid:d55ef650-e351-4526-b942-
6c9e00129ad7
10. 25.11.: New(s) Publics in the Public Sphere
Bruns, A. (2018). New(s) Publics in the Public Sphere. Gatewatching and News Curation:
Journalism, Social Media, and the Public Sphere. Ch. 8. Peter Lang.
CRICOS No.00213J
Lecture
• NOTE:
• All lectures from here on will be in person in BIN-0-K.02!

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