2. ”The biggest issue at stake in this emerging
age is the ongoing tension between creativity
and organization.”
Richard Florida, Rise of the Creative Class
3.
4. Staff engagement
Humans are happiest when they’re exercising
their ingenuity.
Innovation
Creativity + Action = Innovation
5. Interdisciplinary research
1950s-70s – Personality of the creator
1980s: Social & Cultural Dimensions of creativity.
Csikszentmihalyi’s systems approach
90s-00s: Collaboration and Group Dynamics,
Collaborative emergence
Sawyer2009
6. Increased
collaboration
Successful initiatives in the past/present?
Outside the org
(customers,
suppliers etc)
Crowd-
sourcing
Everyone ”Collaborative
in the org webs”
Open
innovation
Several Google
disciplines Semco 20%
and
functions
Innovation
labs
One group
– The R&D Fisher-
team Price
The R&D ”Skunk
team works”
One person –
”Lone Genius”
Pre-70s 80s 90s 00s 10s
7. Who benefits from the
creative work?
A critical view on the
creators
What’s gained/lost along
the way from ”lone genius”
to ”wisdom of the crowd”?
D H Cropley, A J Cropley, Kaufman & Runco 2010
8. 1. How can managers organise creativity to benefit both their
organisation and the eco-system of which it is a part?
2. What were/are the conditions in some successful initiatives of
organising creativity in the past/present ?
3. How can managers ensure that the ”dark side” of creativity is avoided,
i.e. that what emerges from the creative initiative benefits the eco-
system of which the organisation is part?
9.
”Lone Genius”
Isolated group
Innovation Lab
Collaborative Organization
Open innovation network
11. Intentional Behaviour
•Psychology of the individual •Skills
•Intrinsic/extrinsic •Behaviours
motivation
•Introversion / extroversion
Culture Social system
•Collaboration -Officical strategies
•Group dynamics organisations undertake
•Groupthink -Environment
•Brainstorming -Location (the core vs the
•Improvisation edge)
-Architecture
13. Type ”Lone Isolated Innovation Collaborative Open
Genius” group Lab Organization innovation
network
Creative Edison’s lab Xerox PARC Mattel’s Semco Open IDEO
initiative: Project
Platypus
Litany "Genius is one "The best way ” If we do not “Where people
percent to predict the let people do design better,
inspiration, and future is to things the way together”
ninety-nine invent it." they do, we will
percent never know
perspiration." what they are
really capable
of”
Systemic What are the socio-economic, technical, political, environmental etc drivers
Causes and trends which impacts on the initiative and organisation?
Worldview What are the worldviews of these initiatives and the organisations they are
part of?
Myth/ What are the underlying myths and metaphors?
metaphor
Notes de l'éditeur
Staff engagement:For organizations to succeed in today’s “creative economy,” they need employees who bring more than their diligence and expertise to work: employees must also bring their imagination and passion.
psychology, cognitive science, education, philosophy, technology, theology, sociology, linguistics, business studies, and economicsCsikszentmihalyi devised a systems approach to creativity, where the emergence of creativity was due to three parts; the creative individual, the collaborators and other surrounding people working in the area, and lastly the existing body of work in the field.
