2015 Media Kit

1. SOCCERGRLPROBSSOCCERGRLPROBS
2015 Media Kit2015 Media Kit

2. MeetMeet SoccerGrlProbsSoccerGrlProbs
Shannon Fay, Alanna Locast & Carly Beyar

3. We are three former Division 1 athletes, who are driven by
our love for the game of soccer.
Our passion has helped us create a Twitter & YouTube
account that went viralviral amongst the international soccer
community.
We collaborate together to create, edit & organize daily
content across our social media platforms.
We produce apparel products as a means of unifying female
soccer players all over the world.

4. Our athleticathletic-based apparel contains inspirational quotes,
comedic blurbs & unique graphic designs that has created a
unified brand. We strive to represent products that we believe
have a deeper meaning.
MissionMission:: To support & encourage the well-being &
positive self-image of young female athletes
everywhere with this life style brand.

5. Quick StatisticsQuick Statistics

6. Product Sales:Product Sales: 20142014
20142014
End of September:
Creation of newCreation of new
websitewebsite

7. Product Sales: 2015Product Sales: 2015
$24,00024,000 for
2015 so far
Overall (2012-now):
$487,000 Sales487,000 Sales
Revenue to dateRevenue to date

8. Product Sales: TopProduct Sales: Top
ProductsProducts
“I can’t I have
soccer” Shirt
$105,300105,300
Black
sweatpants$
65,76165,761
“Things we do
for the game we
love”
Shirt$41,39941,399

9. 2014 Website2014 Website
StatisticsStatisticsSessions per Month:
• Oct. 13-31, 2014 18,92618,926
• Nov. 1-12, 2014 19,27019,270
• Dec 1-Jan 9, 2015 32, 82632, 826
• Jan 9-27, 2015 12,86412,864
• Overall: 83,88683,886 sessions, 235,441235,441 page views
www.Soccergrlprobs.COM

10. 2014 Website2014 Website
StatisticsStatistics
Visitors (Website created:
Oct. 13,2014): 47,80847,808 visitors
www.Soccergrlprobs.COM
Reader Demographics:
59.2% are 18-24 yr olds59.2% are 18-24 yr olds

11. 2015 Website2015 Website
StatisticsStatistics
• 46,15846,158 sessions
• 28,63328,633 users
• 266,711266,711 page views (More page views this year
then start of website in 2014).
Jan 1, 2015-March 23, 2015

12. Website StatisticsWebsite Statistics
Geography: by CountryCountry
www.Soccergrlprobs.COM

13. Interest Categories
www.Soccergrlprobs.COM

14. Our FollowingOur Following
Mailing List: 3,100+3,100+ recipients
Twitter fans: 190,000190,000 followers
YouTube: 58,000+58,000+ subscribers
Instagram: 67,000+67,000+ followers
Vine: 50,000+50,000+ followers
www.Soccergrlprobs.COM

15. YouTube StatisticsYouTube Statistics
Created Feb 6th,
2012
2012-2015 views:
8.6 Million8.6 Million views
17 Million17 Million mins
watched
4242 Videos
www.youtube.com/user/SoccerGrlProbsVids

16. YouTube StatisticsYouTube Statistics
Demographics
www.youtube.com/user/SoccerGrlProbsVids

17. WorldwideWorldwide
YouTube ViewersYouTube Viewers
YouTube ViewersYouTube Viewers
Seen by
audience
all over
the world

18. Twitter StatisticsTwitter Statistics
Created August 2011
190K190K Followers
www.twitter.com/SoccerGrlProbs

19. Facebook StatisticsFacebook Statistics
8,100 likes8,100 likes
www.facebook.com/Soccergrlprobs

20. Instagram StatisticsInstagram Statistics
67,300 Instagram followers67,300 Instagram followers
e

21. Social Media GrowthSocial Media Growth
• Twitter
• 2011: 4K
• 2012: 57K (1,325% increase)
• 2013: 119K (108.7% increase)
• 2014: 188K (57.9% increase)
• 2015 Estimate: 235K (25% increase)
• Facebook
• Jan 1 2013: 3,179 likes
• Jan 1 2014: 5,614 (77% increase)
• Jan 1 2015: 7,872 (40% increase)
• Dec 2015 Estimate: 10,784 (37%
increase)

22. Social Media GrowthSocial Media Growth
• YouTube
• 2012: 3.7M views, 4.1M minutes watched, 15K
subscribers
• 2013: 2.3M more views (62.1% increase), 7M
more minutes watched (175% increase), 22K
more subscribers (46% increase)
• 2014: 2.1M more views (91% increase), 5.8 more
minutes watched (82.8% increase), 15K more
subscribers (68.1% increase)
• Lifetime: 7.9M views, 16.1M minutes watched,
53K subscribers
• 2015 Estimate: 3.5M more views, 7.5M more
minutes watched, 20K more subscribers
• Instagram Reach
• 65K followers
• Vine
• 48.5K followers

23. Media CameosMedia Cameos
• Viral vine of girl wearing
SoccerGrlProbs shirt
Viral VineViral Vine Wall Street JournalWall Street Journal
• SoccerGrlProbs shirt

24. Media CameosMedia Cameos
http://www.buzzfeed.com/candacelowry/memories-all-soccer-girls-will-never-forget#.xe2YY7M3z
Appearances inAppearances in
Buzzfeed ArticleBuzzfeed Article

25. Recent MediaRecent Media
MentionMention
• Fairfield University’s Dolan School of Business
Center-fold piece on SoccerGrlProbs
http://soccergrlprobs.com/pages/press• For more press:

26. Overall FeaturesOverall Features
Website: ProductProduct Store, About Us, Fan Section, Contact Us,
Team/Appearances. www.SoccerGrlProbs.com
BlogBlog Categories: “Just Sweat It”, “SGP Team Updates”, “Soccer News”, “We
Know You’re Hungry”, Latest Articles
Subject Areas: Fitness, Food, Soccer related information/news, New Product
Info
Social Media Platforms
Twitter: @SoccerGrlProbs@SoccerGrlProbs
YouTube: SoccerGrlProbsVidsSoccerGrlProbsVids
Instagram: TheRealSoccerGrlProbsTheRealSoccerGrlProbs
Facebook: SoccerGrlProbs.comSoccerGrlProbs.com//FacebookFacebook