2. Happy Days! Good content
Engagement
SALES
Trust Visibility
3. Nobody wants to talk to a brand – be real
Be appreciative
Conversation is key
Be humerous
Sign off with your name
Never post as someone else
4.
5. Amateurs sell product features
Pros sell the benefits
Social marketers sell the dream
Your product/service can make their dreams come true
6.
7.
8. Which of these are your customers looking for?
Ref: briancarteryeah.com
How does your product help them achieve it?
9. What makes you different & interesting?
Brainstorm with customers/customer service Dept.
Refer to it often!
10.
11. Internet users want to be educated, informed, entertained and
have problems solved.
Be helpful, clear, structured & use screenshots.
Link to Blog posts in Facebook.
Accompany with a short description and/or call-to-action.
13. 1) Most “liked” content
2) High Edgerank
3) Draws the eye
Relevant
Show achievements, products, customers
Get user submissions
Hold an event, hire a photographer, post
photos for tagging
14. Other Peoples Content (OPC):
1) Subscribe to Blogs
2) Make Facebook “Interest Lists”
3) Newsletter subscriptions
Ensure it is relevant to your audience
Include a short description, opinion or call-to-action
Link 50:50 to your content and others
15. Use PROVEN methods
Learn from others mistakes
Make improvements
Add an innovative twist
16. 1) Formal interviews, presentations, product demos, how-to videos,
video testimonials, short recordings of real-time events
Upload to Youtube & link to it
Audio much more important than visual
<€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone
or android device
1) Create screencasts (Camtasia)
2) Do online interviews - (Up to 12 people with Tinychat.com or
Google + hangout) (record with Camtasia)
3) Stream live video (Livestream or Ustream)
17. KISS: ≤ 80 characters
Frequency: 1-3 times daily
Experiment with time of the day & week
Out-of-office hours & weekends – less
competition
18. Tag other Pages & People using the @ key
Post shows on the Wall of that Page
Max. 10 tags per Post
Consider if brand will appreciate it.
19.
20. The End!
Come back for Part 2!
www.youtube.com/user/social4bizdotcom/videos