A Social Business Strategy for a Global Audience - Magnus Andreas Aase (AFS Intercultural Programs), Speaker @Social Business Forum 2013
www.socialbusinessforum.com
A Social Business Strategy for a Global Audience - Magnus Andreas Aase
1. Lisa, a 15-year old student in Thailand decides to
spend a year on an international exchange
INTEREST APPLICATION ENGAGEMENT CONFIRMATION &
PREPARATION
RETENTION &
LOYALTY
2. During the AFS application process, Lisa
learns about the AFS World Café
INTEREST APPLICATION ENGAGEMENT CONFIRMATION &
PREPARATION
RETENTION &
LOYALTY