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Lisa, a 15-year old student in Thailand decides to
spend a year on an international exchange
INTEREST APPLICATION ENGAGEMENT CONFIRMATION &
PREPARATION
RETENTION &
LOYALTY
During the AFS application process, Lisa
learns about the AFS World Café
INTEREST APPLICATION ENGAGEMENT CONFIRMATION &
PREPARATION
RETENTION &
LOYALTY
 A Social Business Strategy for a Global Audience - Magnus Andreas Aase

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A Social Business Strategy for a Global Audience - Magnus Andreas Aase

  • 1. Lisa, a 15-year old student in Thailand decides to spend a year on an international exchange INTEREST APPLICATION ENGAGEMENT CONFIRMATION & PREPARATION RETENTION & LOYALTY
  • 2. During the AFS application process, Lisa learns about the AFS World Café INTEREST APPLICATION ENGAGEMENT CONFIRMATION & PREPARATION RETENTION & LOYALTY