Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.

1.
#Barillagoesdigital
The Digital Transformative Journey

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Barilla at a glance
53%
M e a l S o l u t i o n s
B a k e r y
47%
29 Manufacturing Sites and Mills
26 Commercial Subsidiaries
Export in 100+ Countries
3,4 BILLION € NET SALES (2015)

3. We provide people with quality Brands
and Products, daily

4. 4
#1 TECHNOLOGY
#2 MEDIA & ENT.
#3 RETAIL
#4 FIN. SERVICES
#5 TELECOM.
#6 EDUCATION
#7 TRAVEL
#8 CPG/MANUF.
#9 HEALTHCARE
#10 UTILITIES
#11 OIL & GAS
#12 PHARMA
IMD: The Global Center for Digital Transformation
The Digital Vortex

5. IT Strategy – Vision 20205
External trends and
Internal factors give a
spark for the Barilla
Digital Transformation

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Consumers & Shoppers are engaged in
all key decision moments

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Shopping experiences are shared and
supported by mobile devices
79% of smartphone owners are ‘smartphone shoppers’

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New Digital Store concepts are
emerging

9. 9
Multi-dimensional social networking
services will grow more popular

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Consumers will go global

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Augmented reality is transforming all
steps of the value chain

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Big Data represents the next frontier for
innovation, competition and productivity

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A new vision leads us
through the journey

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14
Vision
&
Principles
Transform
Barilla
into
a
fully
Digital
Enterprise
crea6ng
value
for
the
Business
What
is
a
fully
Digital
Enterprise?
Digital
Technology
drives
value
in
business
in
four
ways:
enhanced
connec6vity,
automa6on
of
manual
tasks,
improved
decision
making
and
product/service
innova6on.
A
Digital
Enterprise
is
an
organiza6on
that
leverages
digital
technology
as
a
compe66ve
advantage
in
its
internal
and
external
opera6ons.

15. 15
We
are
performing
5
Company-­‐wide
TransformaIons
Innovation
Sales&Mktg
ICT
Finance
HR
S.Chain
Consumer
Digital
products
Application
Product
experiences
Web
1010011000110110
1010011000110110
Retailers
Suppliers
101001001100
101001101011
Digital
services
Consumer,
Shopper
&
Customer
Engagement
1
2
Digital
OperaIons
3
IT
Governance
2.0
&
Business
architecture
4
InnovaIon
4
Barilla
5
People
DigitalizaIon

16. 1
Consumer,
Shopper
&
Customer
Engagement
How
Barilla
can
listen
to
the
voice
of
consumers,
rethink
rela6onships,
embrace
innova6on
to
drive
profitability
&
market
leadership
while
reinforcing
the
collabora6on
with
customers
1
out
of
5
of
our
Consumers
directly
acIonable

17. 17
2
Digital
OperaIons
Redefine
the
role
of
IT
as
strategic
partner
for
the
business
in
adop6ng
integrated
and
resilient
plaAorms/solu6ons
to
enable
streamlined
opera6ons,
customer
collabora6on
and
consumer
engagement
effec6veness
100%
of
OperaIons
digiIzed

18. 18
3
IT
Governance
2.0
&
Business
Architecture
Adopt
a
solid
IT
Governance
model
to
be
able
to
manage
new
technology
challenges
and
ensure
alignment
between
IT
strategy
and
Barilla’s
vision
driving
the
execu6on
of
the
Master
Plan
Transparent
IT
with
+25%
internal
saIsfacIon

19. 19
4
InnovaIon
4
Barilla
Permeate
innova6on
all
over
the
Company
facilita6ng
an
outside-­‐in
culture
and
structuring
an
innova6on
process
to
build
an
effec6ve
market
comprehension
and
ensure
value
100
iniIaIves
approved
using
new
InnovaIon
process

20. 20
5
People
DigitalizaIon
A
Digital
and
innova6on
enabled
company
needs
a
strong
digital/IT
department
as
well
as
technology
savviness
as
a
fundamental
skill
and
aMtude
in
ALL
people.
This
is
key
to
design,
deploy
and
properly
drive
the
best
technology
solu6ons
100%
users
meet
required
level
of
IT
&
Digital
literacy

21. 21
1. Business Digital transformation
2. Achieving a Digital State of Mind
3. People, People…and People

22. 22
1.Business Digital Transformation
Product + Content = Lifestyle Company
Tailored
Experience
delivery
Tailored
content
delivery
Product
Delivery
UNIQUE
CUSTOMER
ID
Product
Company
Lifestyle
Company
Media
Company
ARTIFICIAL
INTELLIGENCE

23. 2.Achieving a Digital State of Mind
Companies
that
successfully
adopt
digital
technology
don’t
view
it
as
an
extra;
digi6za6on
becomes
central
to
what
they
are
because
they
transform
their
value
proposi6ons
and
evolve
every
level
of
the
organiza6on
so
that
it
becomes
data
driven,
customer
obsessed,
and
highly
agile.
McKinsey
2016:
Achieving
a
Digital
State
of
Mind

24. VIDEO
CON
AUDIO
24

25. Digital
Transforma6on
is
all
about
people…not
technology!