Antonio Moro, pioniere della comunità digitale nel 1997 ha creato il newsgroup italiano dedicato ai giochi di ruolo IHGG e il sito gemello IHGGOL. E’ founder e capo redattore di Lega Nerd, il principale social magazine italiano dedicato alla cultura nerd/geek, e direttore creativo dello studio di videogame indipendente Vae Victis.
L’obiettivo del suo principale progetto, Lega Nerd, è da sempre quello di unire i nerd di tutto il web; chiunque sia una persona curiosa è ben accetta, il magazine online viene gestito in crowdsourcing e mette a disposizione dei propri lettori tutta una serie di funzionalità sociali al fine di stimolare l’uso della piattaforma, creando una comunità unita, attiva e partecipante.
SQcuola di Blog Progetto SQcuola di Blog - PW1SQcuola di Blog
II Edizione SQcuola di Blog (lancio 1 Ottobre 2011)
Identificare una strategia digitale opportuna per il lancio della seconda edizione della SQcuola di Blog.
Antonio Moro, pioniere della comunità digitale nel 1997 ha creato il newsgroup italiano dedicato ai giochi di ruolo IHGG e il sito gemello IHGGOL. E’ founder e capo redattore di Lega Nerd, il principale social magazine italiano dedicato alla cultura nerd/geek, e direttore creativo dello studio di videogame indipendente Vae Victis.
L’obiettivo del suo principale progetto, Lega Nerd, è da sempre quello di unire i nerd di tutto il web; chiunque sia una persona curiosa è ben accetta, il magazine online viene gestito in crowdsourcing e mette a disposizione dei propri lettori tutta una serie di funzionalità sociali al fine di stimolare l’uso della piattaforma, creando una comunità unita, attiva e partecipante.
SQcuola di Blog Progetto SQcuola di Blog - PW1SQcuola di Blog
II Edizione SQcuola di Blog (lancio 1 Ottobre 2011)
Identificare una strategia digitale opportuna per il lancio della seconda edizione della SQcuola di Blog.
Con Sara Poma, Head of Content & Community at DOING
Impara ad individuare le caratteristiche dei contenuti di successo https://ininja.it/2HA85so >>
Segui un'anteprima del webinar e iscriviti gratis per sbloccare il video completo!
Le slide dell'evento Lampone in collaborazione con Luca Conti, dedicato alle aziende marchigiane. L'evento si è tenuto presso l'Apra il 29 maggio del 2012
DigitaSaluzzo - Presentazione del percorso di formazione sui social media. Av...Comune di Saluzzo
Un breve introduzione ai social media preparata dall'Agenzia Dunter (Torino) per i corsisti del percorso di formazione di Digita Saluzzo.
Maggiori informazioni su http://www.digitasaluzzo.eu/#!formazione/c1iz
I social media marketing e il mobile marketing sono un argomento che ogni imprenditrice oggi non può permettersi di ignorare.
Ma quali sono i reali vantaggi che si possono ottenere dalle innumerevoli piattaforme e soprattutto come organizzare un piano efficace?
Il corso si prefigge il traguardo di esaminare gli aspetti pratici mettendo in grado i partecipanti di raggiungere un buon livello cognitivo delle possibilità offerte dal nuovo panorama mediatico.
Saranno identificati gli strumenti attualmente disponibili e verrà effettuata una disamina dei vantaggi offerti dai vari canali.
Per una serie di piattaforme saranno suggerite le migliori tecniche di ingaggio e mostrate delle case history di successo.
Verrà inoltre ampiamente analizzato il mondo mobile, dall’advertising al m-commerce. Analizzati i trend e suggerite tecniche per veicolare il proprio business attraverso questo canale.
Importanza dei social media per le PMI italiane. L'outsourcing puo' essere un mezzo per stabilire e mantenere una presenza sui principali social network in maniera efficace.
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio
Presentazione in Italiano su temi di social media marketing per EBA Forum 2010.
This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Italian, for the Milan event EBA Forum http://www.ebaforum.it.
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Con Sara Poma, Head of Content & Community at DOING
Impara ad individuare le caratteristiche dei contenuti di successo https://ininja.it/2HA85so >>
Segui un'anteprima del webinar e iscriviti gratis per sbloccare il video completo!
Le slide dell'evento Lampone in collaborazione con Luca Conti, dedicato alle aziende marchigiane. L'evento si è tenuto presso l'Apra il 29 maggio del 2012
DigitaSaluzzo - Presentazione del percorso di formazione sui social media. Av...Comune di Saluzzo
Un breve introduzione ai social media preparata dall'Agenzia Dunter (Torino) per i corsisti del percorso di formazione di Digita Saluzzo.
Maggiori informazioni su http://www.digitasaluzzo.eu/#!formazione/c1iz
I social media marketing e il mobile marketing sono un argomento che ogni imprenditrice oggi non può permettersi di ignorare.
Ma quali sono i reali vantaggi che si possono ottenere dalle innumerevoli piattaforme e soprattutto come organizzare un piano efficace?
Il corso si prefigge il traguardo di esaminare gli aspetti pratici mettendo in grado i partecipanti di raggiungere un buon livello cognitivo delle possibilità offerte dal nuovo panorama mediatico.
Saranno identificati gli strumenti attualmente disponibili e verrà effettuata una disamina dei vantaggi offerti dai vari canali.
Per una serie di piattaforme saranno suggerite le migliori tecniche di ingaggio e mostrate delle case history di successo.
Verrà inoltre ampiamente analizzato il mondo mobile, dall’advertising al m-commerce. Analizzati i trend e suggerite tecniche per veicolare il proprio business attraverso questo canale.
Importanza dei social media per le PMI italiane. L'outsourcing puo' essere un mezzo per stabilire e mantenere una presenza sui principali social network in maniera efficace.
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio
Presentazione in Italiano su temi di social media marketing per EBA Forum 2010.
This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Italian, for the Milan event EBA Forum http://www.ebaforum.it.
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Be friends Come diventare amici dei vostri clienti con i Social Media
Milano 12 ottobre 2012.
Slide della conferenza organizzata da Suitex International con rappresentanti di una ottantina di imprese del settore moda e design.
Relatore per l'argomento Social Network: Marco Bortolotti.
Chi è Marco Bortolotti
Consulente Web Marketing di Bologna, lavora su Internet dal 1996.
Esperto SEO e Social Media Marketing, ha al suo attivo più di 200 clienti e collaborazioni con le migliori Web Agency.
Il suo blog è ConsulenzeWebMarketing.it
Argomenti
Blog e social network: siamo tutti protagonisti.
Introduzione ai maggiori social network. Il cliente ti ascolta. E parla con te.
Dove sono i nostri clienti?
La freddezza dei numeri: il ROI ai tempi dei social network.
Il controllo della comunicazione sociale.
Casi di successo ed esempi.
Chi è il Community Manager?
E' davvero "quello che è pagato per stare su Facebook?
Un'introduzione al mondo dei social media e dei community manager.
In fondo alla presentazione sono elencate le fonti che mi hanno permesso di redarre questo documento (comprese quelle da cui ho preso alcune immagini).
Se ho dimenticato qualcuno, per cortesia ditemelo e sarà mia cura aggiornare la presentazione.
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
9. 9
SEO is Dead: A Fun
Romp through the
“Death of SEO”
Graveyard
by David Portney
Apr 2012
http://www.portent.com/blog/seo/seo-is-dead-and-the-death-of-seo-graveyard.htm
10. 10
Social Media Is
Dead: Long Live
Common Sense.
by David Armano
Mar 2010
http://www.slideshare.net/darmano/test-3505949
31. 31
“GM spent only about $10 million
last year to advertise on
Facebook ...”
“..GM spends about $30 million
on content created for the site,
including on agencies that
manage the content and daily
maintenance of GM's pages,
people familiar with the figures
said.”
38. 38
OGGI DIVERSI ELEMENTI INFLUENZANO LA VISIBILITÀ
DI UN BRAND:
๏ Contenuti di qualità
๏ Budget per l’advertising
๏ Area geografica (paese al quale ci rivolgiamo)
๏ La nostra capacità (storica) di aver creato
coinvolgimento
๏ Altro, EdgeRank
40. 40
OGGI È SOLO
PIÙ COSTOSO E PIÙ
COMPLESSO
Da un approccio collaborativo e partecipativo a
un approccio maggiormente top to bottom
41. 41
BACHECHE & DISPLAY TIMELINE & NUOVI ADS
ADS
๏ Maggiore ๏ Maggior controllo
coinvolgimento della pagina
๏ Maggiore visibilità ๏ Maggior controllo
della voce del brand
๏ Maggiore capacità di
creare community e ๏ Possibilità di gestire
partecipazione contatti privatamente
๏ Cura della relazione ๏ Statistiche e
strumenti di analisi
migliorati
๏ Cura dei contenuti
42. 42
FACEBOOK HA RIVOLUZIONATO DIVERSI ASPETTI DEL
RAPPORTO PERSONA-AZIENDA ONLINE:
๏ Utilizzo di nomi reali
๏ Le persone si “auto-profilano” seguendo i propri
interessi
๏ Ha creato e reso disponibile le nostre reti e grafi
sociali (Social Graph)
๏ Ha partecipato alla scoperta e alla diffusione di
alcune dinamiche di Social business e Social CRM
43. 43
TUTTO QUESTO
PORTA ALCUNI
BRAND A
SPERIMENTARE
NUOVE SOLUZIONI
46. 46
SI SPECIALIZZANO
PER CONTENUTO
(CIBO, MODA..) O PER
MEDIA (FOTO, VIDEO)
Contenuto come Fancy o Polyvore, Media come Pinterest,
Instagram o Viddy
47. 47
QUESTI NETWORK SI
BASANO SU QUANTO
CREATO DA
FACEBOOK
nomi reali, grafi sociali, utenti profilati..
64. 64
COME MUOVERSI OGGI?
๏ Scegliere la giusta community verticale
๏ Avere una strategia che coinvolga anche i social
network orizzontali (Facebook, Twitter..)
๏ Applicare la strategia e controllarne l’andamento
๏ Ascoltare la community e rispondere
๏ Misurare i risultatiti
65. 65
GET
GUMMY!
Gummy Industries
Via Manzoni 22/c - Brescia
030 5241468
twitter.com/gummyindustries
