The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.

1. From Classified Media
to Social Classified Network
Melany Libraro - General Manager
Milan, 05/07/16

2. The «new» business of classified media:
from objects…

3. The «new» business of classified media:
…to people

4. Who is Subito’s user base?
1,5 mio unique visitors
65 mio page views
over 120k new ads
6,000,000 ads
EVERY DAY

5. Stage 0:
Silos of
User Data
Stage 3:
Self Reinforcing
User Data
Stage 2:
Enriched
User Data
FEATURES
USERS
Stage 1:
Sums of
User Data
FEATURE
S
USERS
FEATURE
S
USERS
The «big data»: user insight

6. User wishes and values

7. The future:
Social Classified Network
MARKETPLACE PLATFORM
EVOLUTION
NEW ADVERTISING
SOLUTIONS
USERS ID
DATA ANALYTICS
TECH DEVELOPMENT

8. THANK YOU!