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Rawn shah sb-forummilan2012-final
- 2. Where You Can Find Me
100
75
@rawn
50
25
0
Twitter
Forbes Blog
LinkedIn
Google+
Book Social Business General
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 3. 1904 World’s Fair – St. Louis, Missouri, USA
Max Weber
The Protestant Ethic
and the Spirit of Capitalism
The Palace of Manufactures
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 5. Has the West lost
its Work Ethic?
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 6. Hours Worked per Year in the West and the East, 1950–2009
The Conference Board, Total Economy Database 2012
Source: N. Ferguson, Civilization +
Is ‘Hours Worked’ an indicator of Work Ethic?
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 8. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Image: courtesy Fiat official pictures on Autoblog, http://www.autoblog.com/2011/11/16/2012-fiat-500-abarth-brings-accessible-italian-performance-to-am/
- 9. Crushing
Pulverizing
Melting
Assembling
Packaging
Warehousing
Cutting
Milling
Polishing
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Image: Gongchang Worldwid Factoris, http://www.gongchang.com/Cast_iron_ingot-dp12952980/
- 13. Back when
Men wore
Stovepipe Tophats
Women wore
Corsets & Bustles
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 14. So, How might the
Organizational model
change?
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 15. “Predictable
Specialization &
and Planned”
Focused to Function
Repetitive
Silos predetermined
Workload
Systematic
Workflow Best
Practices
Production Goals
& Quantity
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 16. “Change is
Multi-disciplinary
Omnipresent
and Continuous”
Non-repetitive
Cross- Variable
functional Workload
Pragmatic
Task focused Versatile
Ideas
Evolving Goals
& Quality
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 18. § "Knowledge worker
productivity demands
that we ask the
question:
"What is the task?"
— Peter F. Drucker
Source:
Drucker, Management Challenges for the 21st Century, Butterworth-Heinemann, Oxford, 1999 http://slideshare.net/rawnshah
Social Businss Forum 2012 -- © 2012 Rawn Shah
Drucker, Managing for the Future, Butterworth-Heinemann, Oxford, 1992
- 19. Connect Learn
Organize Respond
Decide Optimize
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 21. One of the great paradoxes of the
revolution now being called social
business is the near total lack of
participation by the corporate group (IT) that
led the last great corporate revolution.
- Paul Gilin, BtoB Magazine, May 23rd 2012
Source: Paul Gilin, CIOs squander social business opportunity, May 23rd 2012 http://www.btobonline.com/article/20120523/SOCIAL/305229989/cios-squander-social-business-opportunity
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
The Economist Intelligence Unit, Pulse Point Group, The Economics of the Socially Engaged Enterprise, March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-content/
uploads/2012/03/AP-Presentation-3_22_12-final.pdf
- 22. The New Social Selling / Marketing
Leads & Customers
Market Market
Communications Communications
Department Individuals
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 23. Three Myths about What Customers Want
1. Consumers Want to have a Relationship with your Brand
2. Interactions build Relationships
3. The More Interaction the Better
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Source: K Freeman, P Spenner, A Bird, Three Myths about What Customers Want, Harvard Business Review, May 23, 2012, http://blogs.hbr.org/cs/2012/05/
three_myths_about_customer_eng.html
- 24. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Image Source: IBM Collaboration Sales. – iSocial Planner for CMOs app
- 25. Salespeople
Market
Communications
individuals
Market Communications
Department or Individuals
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 26. IBM Institute for Business Value study:
“Today’s CMO: Innovating or Following?”
3M Australia: Corporate character grows more critical in the networked age…
‘Every employee has become a touch-point for the brand’
“We want employees to be excited about the company’s values and history
as an innovator, so they can be a constant touch-point for the brand
essence.”
“Please take this to your Employers leveraging
relationships outside the “Beyond-the-Employer”
company” Professional Social Networks
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Source: IBM Institute for Business Value, “Today’s CMO: Innovating or Following?”, 2011, http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-prestudy.html
- 27. It is easier to
Redirect
Lightning than
to Generate it
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 28. Anyone in the Organization
Market Communications
or Other Departments
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 29. Blogging or
Social freelance
networks writing
of contacts
Participation Live events,
in online meetings
communities
Central Issue: Personally-
Crowdsourcing /
owned
“Please take your work devices at work Collective Intelligence
home” Your Location
Co-working and data
shared physical spaces
Personal Life Personal Life
Work Life Work Life
IT / Working with
computing
access
Remote
coworkers & Central Issue:
Workload
employees
“Please bring your
exceeds
Work-related
the life to work”
workday
Stress management Computerization
Working of Job tasks
across timezones
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 30. New Assets, New Skills
§ Personal data from online activity creates [a]
new asset class touching all aspects of society
§ Need an End user-centric view of transparency,
trust, control, value
§ Juggling priorities and loyalties Personal Data: The
– to employer, to self, to communities Emergence of a New Asset
Class
World Economic Forum 2011
§ To keep pace, increasing need for
frequent of task & context-switching
and
cognitive load management
Future Work Skills 2020
Institute for the Future +
Univ of Phoenix Research
Institute, 2011
Source:
World Economic Forum, “Personal Data: The Emergence of a New Asset Class”, Jan 2011, http://www3.weforum.org/docs/WEF_ITTC_PersonalDataNewAsset_Report_2011.pdf
Institute for the Future for the University of Phoenix Research Institute, “Future Work Skills 2020”, Apr 2011,
https://www.phoenix.edu/research-institute/publications/2011/04/future-work-skills-2020.htmlForum 2012 -- http://slideshare.net/rawnshah
Social Business © 2012 Rawn Shah
- 35. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Image Source: Rawn Shah
- 36. How do you Change the
Organization model
in a dynamically
shifting world?
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 37. Decentralize to Empower Leadership & Responsibility
Multi-point touches
Relationships
Shared Responsibility
Decentralization
Centralization
Transparency &
Knowledge
Accountability
Process Socialize and Shift
Soft Power
Control
& Influence
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 38. Case: How to extend Banking hours to Sunday
“We made our employees part of a highly
transparent decision making process - Wendy Arnott,
VP of social media & digital
communications, TD Bank Group
..shifted to pride and excitement about
being open on Sundays for our customers”
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 39. Case: How to Continue Revenue momentum
2005-2010
Revenues
increased
3400%
Client Info Center:
“TRANSPARENCY is the key driver”
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 40. Changes to Processes & Workflow
Enhance Embed into Recenter Zoom Shift the
the Edge the Flow the tasks Out Big Picture
Improve simple Encourage Focus on social Examine the Restructure
tasks on the more people to qualities: trust, overall process related business
edge of move it into engagement, and other functions and
business their core work transparency, related ownership of
flow co-ownership processes responsibilities
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 41. Changes to How we Motivate People
“Soft Power”
As we think of power in the 21st
century, we want to get away from
the idea that power s always zero
sum
— my gain is your loss and vice
versa.
Power can also be positive sum,
where your gain can be my gain.
-- Joseph Nye
Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
Source: TED.com http://www.ted.com/talks/joseph_nye_on_global_power_shifts.html
- 42. 1904 World’s Fair – St. Louis, Missouri, USA
The Palace
of Electricity
§ Work on the productivity of the knowledge worker has barely begun…
[We are] roughly where we were in the year 1900 in terms of the productivity of the
manual worker.
§ Nevertheless, we already know infinitely more about the productivity of the knowledge
worker than we did then about that of the manual worker
— Peter F. Drucker
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
- 43. Reshapes
Organizations
Business
Rawn Shah
Strategist
Reshape
@rawn
Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah