CP PLUS Partnered with Yash Raj Films for YRF’s Eid release SULTAN starring mega star Salman Khan. The primary aim was to enhance the branding & reach out to larger audience. Hence, a campaign called "CP Plus – Security Ka Sultan" was executed on various social media channels and it received a warming response. The campaign included various visual posts along with a contest and a video promo.

1. Social Media Case Study
Campaign:#SecurityKaSULTAN

2. CPPLUSis a leadingglobalmanufacturerof
advancedsecurity andsurveillancesolutions
Has presence in over 60countriesacross the
globe
Widelyfamousfor its highblitzcampaign
“UPARWALASABDEKHRAHAHAI”
Has been rankedamongstAsia'sTop 10
Security&SurveillanceBrands
Has a widerange of solutionsandproducts
havesecured millionsof locationsworld
over
ABOUT THE BRAND
#SecurityKaSULTAN

3. WHAT THE CAMPAIGN & HASHTAG IS ABOUT
CP Pluspartneredwith YashRajFilms forYRF’sEidreleasesultanstarring
Mega starSalmanKhan.
Primaryaim of partneringwasto increasethedefinitenessofthe brand
in theview of theaudience.
Forthisweranacampaign called :
CP Plus– SecuritykaSultanonvarious socialmedia channelsandreceived a warming
response.Thecampaignincludedvariousvisual postsalongwith acontest
andavideo promo.
The campaignwaspropagatedwiththe hashtag: #SecurityKaSultan
#SecurityKaSULTAN

4. IDENTIFIED OBJECTIVE
Increased Brand VisibilityAcross Different
SocialMedia Channels
Leverage PartnershipWithA SalmanKhan
Starrer
EngagementWithTarget Audience
#SecurityKaSULTAN

5. Multipleposts
onSocial Media
Channels
A FunSelfie
ContestTo Garner
AudienceAttention
A SultanFilm
PromoWhich
ShowcasedCP
PLUSProducts
Images That
EchoedThe
ValuesOfThe
BrandReflected
InThe Film.
STRATEGY & EXECUTION
#SecurityKaSULTAN

6. A total of 36 posts were posted across three social media channels.
Main highlights of the campaign were the film promo video and the #MeraSecuritySultan
contest.
Imageconcepts were decidedforehand and sharedacross social media regularly.
Media channels used were:
CAMPAIGN ACTIVITY
#SecurityKaSULTAN

7. CONTEST: #MeraSecuritySultan
A contest was included in the campaign strategy.
Aim of the contest was to get a greater response from the users.
It askedusers to click a picture with whomever they thought is there “Security Sultan” and
why.
A total of 46 users posted on various channels and participated in the contest.
#SecurityKaSULTAN

8. CONTEST: #MeraSecuritySultan
#SecurityKaSULTAN

9. VIDEO PROMO
The firstquestionwas howtomakea postthatdelivers the idea ofthe brandtiedup withthecontentthe film
hastooffer.
Keychallenge:whatwouldappealtothe massesmost andwill promotethe brand.
Onething whichanyaudienceexpects andwishestosee in acontentlinkedtoSalmanKhanis alot of Bhai.
It wasimportanttomakesurethatitis SalmanKhanwhosaysthecampaignwords“SecurityKaSultan”
#SecurityKaSULTAN

10. VIDEO PROMO
#SecurityKaSULTAN

11. CAMPAIGN RESULT
Reach
1.65M
Reactions
62,308
Posts
36
FacebookShares
188
TwitterRetweet
100+
Video Views
10,362
ContestParticipants
46
TwitterProfileVisits
1976
#SecurityKaSULTAN

12. #UparwalaSabDekhRahaHai

13. #SecurityKaSULTAN
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