This document outlines a social media campaign to promote Abdul Sattar as a candidate for Congress in the Maharashtra assembly elections. The campaign's objective was to position Sattar as a leader for common people and showcase his development work. The campaign used multiple social media platforms like Facebook, Twitter, YouTube, and a website to engage voters, publicize rallies and Sattar's manifesto, and garner over 1 million total reaches and 100,000 engaged users. As a result of the effective social media campaign, Sattar won the election from his constituency.

2. To promote Abdul Sattar as
candidate for Congress from
Sillod constituency for
Maharashtra assembly elections
that held on 15 October 2014.
OBJECTIVE

3. Our
Approach
Positioning Abdul Sattar as the
leader of common people
Showcasing his development
initiatives in the role of minister
Getting the audience involved and
developing a personal connect

4. Curated multiple media content to showcase his
work
Broadcasting info about upcoming events like
rallies etc.
Promoting the manifesto for the upcoming
elections
Interesting campaigns to engage voters and
getting feedback
Multiple channels used to tap audience everywhere
What We Did

5. • Channel for interactivity and community
involvementFacebook
• Instant communication channelTwitter
• Showcasing works via videosYouTube
• Keeping audience updated with
happeningsNewsletter
• Aggregator of all activitiesWebsite
• Building community & broadcasting
informationMobile
Platforms We Used

6. Few statistics
9000+ Fans
476 Posts
25000+ Page Views
100000+ Engaged Users
110000+ Interactions
1 Million+ Reach
• Content appealing to youth segment
• News and important updates
• Development work done in the past
• Interview videos
• Encouraging people to vote
• Cartoon series supporting Abdul Sattar for elections
• Inspiring leadership quotes
• Promoting rally’s schedule
More than 94%
fans in age group
of 18 and above

7. Quotes
Festive Wishes

8. Promotion Posts

9. Promoting
Party Motto
Posts
promoting the
reasons for
people to vote
for Abdul Sattar

10. Promotion during
the elections

11. Just before
Elections

12. Facebook Applications Developed

13. Exclusive Photo Application: For fans to show their support for Abdul Sattar
Facebook Application Developed

14. The Facebook campaign targeted to youth :

15. People
participated in the
contest in huge
numbers to
support their
favorite leader

16. Few statistics
289 Tweets
1000+ Interactions
30000+ Reach
• Used as a channel of instant communication
• News and important updates in real-time
• Channel for interactivity & feedback
• Inspiring leadership quotes
• Promoting rally’s schedule

18. Few statistics
23 Videos Uploaded
48000+ Views
450+ Interactions
400+ Minutes Watched
• Customization of channel with social links
• Interviews and development works videos
• Videos from different public engagements
• Cross promotion of videos on other mediums
• Enhancing of videos via meta tags, descriptions etc.

19. Few statistics
11000+ Unique Visitors
13000+ Sessions
6+ Minutes per Session
7+ Pages per Session
• Custom website developed for Abdul Sattar
• Used as a channel for interactivity and feedback
• Regular flow of useful content among categories like news, articles,
information pieces etc.
• Dedicated channel for user support by creating a dedicated ‘Nagrik
Suvidha Kendra’
58000+ Page Views

20. Nagarik Suvidha Kendra
• To receive complaints and
suggestions
• Dedicated landline number to
receive calls
• Form on website to submit
complaints/suggestions
• Created a direct connection with
people
• Personal call post issue
resolution
*Nagrik Suvidha Kendra developed by rtCamp Solutions Pvt Ltd. (http://rtcamp.com)

21. Few statistics
Regular Newsletter Blasts
46%+ Open Rate
12000+ Recipients
• Timely newsletter campaign for target audience
• Campaign used to keep audience updated with
the details of upcoming events, past
developments etc.
• Researched design and layout of the newsletters
• Information about multiple channels 7 multiple
campaign in newsletters

22. Newsletter promotion
Regular email marketing campaigns to reach out to the target audience.
Response was amazing.

23. Few statistics
18000 Miss Call Registrations
25,00,000+ SMS sent
3,00,000+ WhatsApp Msg.
5,00,000 Voice Call
• To drive registration campaign via miss calls
• Regular feed of SMSs to registered audience
• Recorded voice call to the registered users
• WhatsApp also used as a channel to increase
reach and viral share of the curated content
• Information about happenings and events

24. Promoting Campaigns
Curated Content

25. • Achieved 9000+ fans in 2 months on Facebook.
• Twitter followers were increased from 0 to 500+
• YouTube views were skyrocketed from 100 to 50,000+
• Newsletter campaign got an average opening rate of
more than 46%
• Thousands of people gave missed calls to support their
leader.
• With proper positioning on social media about Abdul
Sattar’s honest and hardworking image, the people’s
sentiment towards him has been extremely positive.
As a result of this, he won the election from his
constituency.
Statistics and Results

26. What We Achieved
Total cumulative reach of almost a million
More than 100000 people engaged during
campaigning
More than 18000 registration from people to
support the leader
Positioning as a leader of common people
Mr. Abdul Sattar won the constituency seat in
elections

28. Thank you