Segundo a Universidade de Stanford, “Inovação social é uma nova solução para um problema social, uma solução mais efetiva, eficiente, sustentável ou justa que as soluções já existentes, e que, prioritariamente, gere valor para a sociedade como um todo ao invés de beneficiar apenas alguns indivíduos”. Kriss Deiglmeier, Diretora do Centro de Inovação Social da Universidade de Stanford (EUA), referência neste tema, falou sobre o assunto no Seminário Social Good Brasil e compartilhou sua visão e experiência prática. Por que inovação social é uma estratégia adotada por empresas, casos práticos e resultados que já estão fazendo diferença.
4. Soraya Salti
INJAZ al-Arab
Bill Drayton
Ashoka
Premal Shah/Matt Flannery
KIVA
Muhammad Yunus
Grameen Bank; Nobel Laureate
Adalberto Verissimo and Carlos Souza Jr.
Imazon
Social Entrepreneurs
5. Social Entrepreneurship
Social entrepreneurs play the role of change agents in the
social sector, by:
• Adopting a mission to create and sustain social value
(not just private value),
• Recognizing and relentlessly pursuing new opportunities to
serve that mission,
• Engaging in a process of continuous innovation,
adaptation, and learning,
• Acting boldly without being limited by resources currently in
hand, and
• Exhibiting heightened accountability to the
constituencies served and for the outcomes created.
Source: Greg Dees, The Meaning of “Social Entrepreneurship,” J. Gregory Dees, Duke University, May 30, 2001
7. Need to do something with
this and the next slide. I
like the stool metaphor, but
this is a poor visual, and I
have not been able to find
a decent stool photo
(surprisingly)
8. Social Entrepreneurs
The Great Man or
Woman Theory
Social Enterprise
Self-Sustaining
Organization Theory
Social Capital Market
Microfinance
9. Social Innovation Definition
A novel solution to a social problem that is more
effective, efficient, or sustainable
than existing solutions and for which the
value created accrues primarily to
society as a whole
rather than private individuals.
10. Criteria differentiation
Innovation Criteria
• Novelty- new to user, context or
application
• Improvement- more effective or
efficient
Social Innovation Criteria
• Sustainable
• Just
• Public Value
11. Social Innovation and Traditional
Innovations
Social Innovation
• Socially Responsible
Investing
• Microfinance
• Sustainable
Development
(Amazon)
Innovation
• The Internet
• Hydraulic Fracking
• Deep water Trolling
19. Diffusion & Scaling 1990-present
1990’s 2000’s Present
• Microfinance
Decade
• Nonprofit +
Emergence of
For Profit
• Rise of Non-Bank
Financial
Institutions (NBFIs)
• 2005- UN declared
the year of
microcredit
• 2006- Yunus and
(Grameen)
received the Nobel
Peace Prize
20.
21. State of Microfinance - Global View
• Over 12,000 MFIs
• More than 94,000,000 borrowers total
• 91 countries
22.
23. • Data and Metrics
• Organizational
Efficiency/IT
Systems
• Scale and Reach
Technology’s Influence on Microfinance
24. The Story of M-Pesa: Problem
• Needed to
deepen
financial
penetration
into the
unbanked
community
25. The Story of M-Pesa: Idea Generation
• Utilized cross-sector community
collaboration to be successful
26. The Story of M-Pesa: Pilot
• Adapted to practice on the ground
27. The Story of M-Pesa: Scaling
Established a
network of
agents
Set a bold goal
28. The Story of M-Pesa: Tipping Point
Became viral after reaching over a
million customers and implementing
lessons learned
• Ubiquitous distribution
network
• Strong Brand
• Work all the time
• Agent Training
• Combat Fraud
29. The Story of M-Pesa: Kenya Today
• Moves between $500-$700million
per month (20% of Kenya’s GDP)
• 15 million active users
30. The Story of M-Pesa: Global Expansion
• Tanzania
• Afghanistan
• South Africa
• India
40. What can
civil society do?
• Leverage trust, networks,
and deep customer
knowledge
• Ensure voice of customer is
heard
• Provide long-term thinking
41. What can
government do?
• Set effective policy,
regulation, and rules
• Provide access to reach
large number of customers
• Raise awareness
42. What can
business do?
• Leverage assets,
efficiencies, and resources
(Financial, management,
supply chain, etc.)
• Demonstrate rapid action
• Provide flexible funds
43. “If we want to build a stronger,
more sustainable world for
future generations, one with
more partners and fewer
enemies, we have to work
together.”