Career development strategy social media The most universally required skill these days are networking and communication skills, regardless of position, function or industry. Challenge: Whether you are looking for a job, open for a new opportunity, plan to start your own business or just want to make sure you are up to speed - your career development effort can never stop. Let's face it, you can fake a resume but you can't fake your social presence - and that is why your resume in this day and age is just a relic of the past. You need to know how to leverage the social web to present your skills, develop your profile and be identified as a well matching candidate to the needs one company may have. Objective This webinar shall give you a fresh perspective how you can leverage social media - primarily in one key aspect: "Be found and approachable". There are 15 million registered businesses in the US - Over 60 Million world wide. Whether you are looking for a job or a new business opportunity APPROACHABILITY is king. You just can't hide in the back and hope somebody "discovers" you. Agenda: - Social media - more than just a profile directory - Create your profile in the right way - Building a network of relevant connections - Exposing your skills and your social graph - Create a sense of expertise in the field you are in - Develop your communication and network skills - Learn how to use the relevant tools - The only one you will want to rely on is YOU Take away - Practical ideas how to build your social presence in a few hours - Know what to look for and where to start - Understand what tools are relevant for your project and what is only distraction - The world has changed - know how you can change to adopt Target Audience: - Any business person looking for a new opportunity, or be ready if disaster strikes

1. Career Development with social media

2. Speaker Introduction Axel Schultze is the founder and president of the Social Media Academy. He is an author, chaired groups in industry associations and won the SF Entrepreneur Award in 2008. He is also CEO of Xeequa, the creator of XeeSM. Axel SchultzePresident XeeSM.com/AxelS

3. Speaker Introduction Adrienne founded VENTUS, a career education and development company that provides career education and is completing a research Ph.D. from Vanderbilt University in leadership and organizational behavior. Adrienne is a faculty member at the Social Media Academy where she lectures on the intersection between social media/web 2.0 and Human Resources/Human Talent. Adrienne Corn Faculty Member Social Media Academy Principal/Founder of VENTUS & Ph.D. Student XeeSM.com/AdrienneCorn President of reCareered, Contributing Author at Business Week, CIO, Fast Company, Managing Editor at reCareered.blogspot.com LinkedIN's most connected Career Coach Phil Rosenberg President at reCareered xeeSM.com/philrosenberg

4. Agenda The impact of social media on businesses Why you should care about the presence you are going to build Building a network of relevant connections Exposing your skills and your social graph Brand yourself, create a sense of expertise A career in social media Identifying your best profile

5. The correlation between social media for job search and social media in business

6. Why social media IS business The most asked question: “Has anybody experience with…” 60%-80% of purchases are based on recommendations. A business need to be part of that “recommendation chain” The second most searched term: “I have problems with…” Over 80% of user problems are solved in groups. Businesses need to be part of that service circle. New products are primarily discussed in the social web – not based on a TV commercial. Product management need to understand the dynamics in the social web Future buying trends are discussed in social media – here and now Logistics managers need to understand how to identify influencer and read trends early on

7. Social media is where customers meet customers forexperience, skill development, failure prevention…

8. Forget your CV Your resume is just what you type in – who cares! (OK you may still will use it) A company that does not care about social media – is probably not hiring and busy with their own problems to deal with the economic down turn A company who is hiring is probably in good shape at the leading edge and up to where the future is. Same is true for recruiter and HR consultants

9. How hiring managers & recruiters work Review resumes and double check on LinkedIn? That was yesterday Scanning the social web to draw a picture of the applicant Communication skills Socializing skills / team spirit Subject matter expertise – reputation The rolodex is replaced by the network The expertise is visible in blogs and other media If you are a lonely guy, isolated from today’s world, your chance to get a job is almost none.

10. It takes about 5 month to develop a social graph What you wrote on your resume you write on your LinkedIn profile – not a big deal – not of great value The network you create (your social graph) and the activities over that network is of outmost importance Do you have recommendations on LinkedIn? Do you have a blog exposing your subject matter expertise? Do you have twitter conversations with other experts? Are you quoted and commented or recommended on other blogs? It takes you 6 month to get there if you do everything right from the first move.

11. It’s not time “spend” but time “invested” Brush up your LinkedIn profile Photo, all positions in detail, recommendations, join groups and discuss. (15 min a day) Tune your Facebook account Photos, the fun part of your personality(20 minutes a week) Get up on Twitter Photo, real name, bio, be selective who you follow and maintain dialogs(15 minutes a day) Create / boost your blog Blog about your subject matter expertise (30-60 minutes a week) Present yourself on SlideShare Then consider other tools like YouTube, Flickr, Social bookmarks, XeeSM, and others

12. A career in Social Media

13. Cross functional Social Media engagement Product Management Connect with the market, listen to customers, give them part ownership, co-create what they want The most economic way to introduce a new product Support Group Augmenting support forces with engaged customers is more powerful and less costly than an outsourced call center and improves the customer experience Logistics and Procurement Trend analysis through a vast open network - think of the implication to procurement Sales Social selling is theoretically not new – yet with the new tools we see an 5X in productivity increase over traditional outbound sales calls Marketing The biggest change in marketing history – don’t market INTO but WITH your ecosystem

14. From a vertical to a horizontal structure PAST A small group maybe in marketing focusing on social media “doer” Managing the social media places and spaces and engaging with the communities Posting blog posts, dealing with comments and taking care of the communities The rest of the organization continues with business as usual FUTURE The Social Media Service Team Works as an internal service team supporting all relevant departments The whole organization develops a more connected approach organically

15. Adrienne Corn Adrienne Corn Faculty Member Social Media Academy Principal/Founder of VENTUS & Ph.D. Student XeeSM.com/AdrienneCorn

16. About Me: Adrienne Corn About the Author: Adrienne Corn Adrienne founded VENTUS, a career development, education and research company that provides career pathing for individuals, career education for organizations and research in these areas for the industry at large (www.ventuscareers.com). Adrienne is completing a research Ph.D. from Vanderbilt University in leadership and organizational behavior. Adrienne is also an instructor/founding faculty member at the Social Media Academy (www.socialmedia-academy.com) where she lectures on the intersection between social media/web 2.0 and Human Resources/Human Talent. Contact Adrienne: Blog:www.adriennecorn.wordpress.com LinkedIn:www.linkedin.com/in/adriennecorn XeeSm:www.xeeSm.com/adriennecorn Follow Me! Twitter: adricorn FriendFeed: adricorn About Ventus VENTUS is a career development, education and research company that works with both individuals on career pathing processes and with companies seeking career education for use in outplacement services and organizational fit/human dynamics. VENTUS conducts research in the areas of career development and human talent, making this information available to clients and to the public in the form of white papers and research reports. www.ventuscareers.com. Current Research on social media & HR: Executive Summary (free download):http://xeeurl.com/A01809 Full Report: http://xeeurl.com/A01810 Follow Us! Twitter: ventuscareers

17. Phil Rosenberg President of reCareered,Contributing Author at Business Week, CIO, Fast Company, Managing Editor at reCareered.blogspot.com LinkedIN's most connected Career Coach Phil Rosenberg President at reCareered xeeSM.com/philrosenberg

18. Candidate Differentiation Why is Differentiation important? Specific Skills vs. General Skills Are you hurting your own chances? Where do I differentiate?

19. Helpful resources Career Change Central – One of Linkedin’s largest groups for job changers. www.tinyurl.com/cccjoinLI reCareered – Hundreds of free articles describing modern strategies for career changers. www.reCareered.blogspot.com Contact information: Linkedin Profile: www.Linkedin.com/in/philrosenberg Email: phil.reCareered@gmail.com

20. Social Media AcademyLeadership Class

21. The Key Elements Of The Leadership Class Cross functional business approach Social media assessment method Social media strategy framework Functional social media in sales, marketing, support, HR, logistics, product development Tools, places & communities Detailed presence & execution plan Reporting & analytics Budgets, resources, ROI Corporate organization strategy Consulting & team building MethodsModelsFrameworks

22. Some of the key methodologies (5 out of 7) Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition Hexagon Strategy Framework Goals, Mission, Benefits, Action, Programs, Reporting NCP Model Network – Contribution – Participation ComStar Organization Model A Social Media Service Architecture Advocacy Driven Engagement Model Advocacy is the currency for customer satisfaction and business success

23. Leadership Class Details Online Entrance Examination (required) All sessions are instructor lead online classes US Morning Session 08:00 AM (PST) US Evening Session 05:00 PM (PST) EU Session starting 16:00 (BST) London time AU Session starting 10:00 AM Sydney Time Classes are 20 – 25 people max Leadership Class, $3,195 /AU$3,920 / £1,960* Admission at: http://www.socialmedia-academy.com payment: paypal or credit card * = Gold Member

24. Black Diamonds A worldwide network of Social Media Academy certified consultants working together, jointly develop skills and further develop methods and best practices. It is the groups goal to help businesses to create a better customer experience, more social business models and a more market integrated way of doing business resulting in more successful companies.

25. Social Media Academy Alumni Xeesm.com/KM Xeesm.com/LaureenEarnest Xeesm.com/MikeDubrall Xeesm.com/NancyChou Xeesm.com/TomSwift Xeesm.com/SusanRice Xeesm.com/CatherineSherwood Xeesm.com/MarkEldridge Xeesm.com/ElsomEldridge Xeesm.com/SteveGasser Xeesm.com/MatthiasBeckman Xeesm.com/MatsonSparling Xeesm.com/WendySoucie Xeesm.com/LisaRobb Xeesm.com/RMarkMoore Xeesm.com/BarbaraDaniels Xeesm.com/SpecialeXeesm.com/LamiaLee Xeesm.com/BoughtyXeesm.com/Walter

26. Social Media Academy Team Axel Schultze Marita Roebkes John Todor Adrienne Corn Walter Adamson Kevin Mannion

27. ThankYou (650) 384-0057 info@socialmedia-academy.com © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057

28. About The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field. The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com