Many businesses have begun using social media as part of their business marketing but are not using it effectively. Simply posting and engaging is not enough! This power-packed presentation will help attendees discover how to integrate their social media marketing with their web and email marketing to maximize lead generation. Key topics will include how to grow social media engagement, convert more social fans to website traffic, and move fans and followers to leads that can be nurtured. It’s all about integrations and eliminating silos! Case examples will be shared and integrated “time-outs” will allow for great interaction and fun!

1. @Mike_Gingerich
TabSite.com
DigitalHill.com
MikeGingerich.com
The New SEO for
Growing
Leads Online
Content + Social Media!
Tweeting? Use hashtags #NewSEO #SMcamp

2. Details…Details…
• Slides  Yes.
I’ll offer a PDF Download, and more!
• Q & A at the end.
Tweeting? Use ….
#NewSEO #SMcamp @Mike_Gingerich

3. @Mike_Gingerich
About Mike…
• President of Digital Hill
• TabSite.com co-founder
•Social Media Tech Geek
• Avg # tabs in Chrome: 33
• Podcasting on Digital at….
HalftimeMike.com
• Traveler: 26+ countries
#NewSEO #SMcamp

4. TIMEOUT!
@Mike_Gingerich#NewSEO #SMcamp

5. Competing
Online is like playing
Basketball…
@Mike_Gingerich#NewSEO #SMcamp

6. Our Gameplan
@Mike_Gingerich
1. SEO Today
2. Content Funnel Strategy
3. How Social Media fits
4. Specific Tactics
#NewSEO #SMcamp

7. The QUICK HISTORY
Of
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

8. #1

9. 1. Keyword Phrase Stuffing
2. Inbound Link Building
SEO – Old School path to success
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

10. www.DigitalHill.com
#NewSEO #SMcamp @Mike_Gingerich

11. TIMEOUT!
@Mike_Gingerich#NewSEO #SMcamp

12. Foundation #1:
People use the Internet
for 2 reasons…
1.
2.
www.DigitalHill.com
@Mike_GingerichUse hashtags #NewSEO #SMcamp

13. www.DigitalHill.com
@Mike_GingerichUse hashtags #NewSEO #SMcamp
Matt Cutts
Google
Head of Web Spam Team
GOAL: Best, relevant
results for search queries

14. -Penguin
-Panda  Major Updates
-Hummingbird
+500-600 small updates a year!
SEO – NOW
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

15. -Search Engines are ______
-Searches have
-Longer, more specific questions.
-More on mobile.
Result?
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

18. I’m logged into my Google Account / Gmail.
Google Tracks me….
and returns specialized, social context results to me!!
* Sort of
*
@Mike_Gingerich#NewSEO #SMcamp

19. www.DigitalHill.com
Biggest recent
Google Search
Change…
TIMEOUT!
@Mike_Gingerich#NewSEO #SMcamp

20. BIG CHANGE April 21!!
www.DigitalHill.com
Read More: mikeg.biz/googlemobilechange
No Mobile site
Search Ranking
@Mike_Gingerich#NewSEO #SMcamp

21. -Search algorithms are GOOD at
finding gamers and spammers
-Search is refining to become more
like how people THINK
BOTTOM LINE…
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

22. CONTENT
MATTERS!
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

23. OPTIMIZED
Content
+
Social Media
= SEO Today!
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

24. Combining
Today’s SEO &
Social Media
for results!

25. Game Plan
1. Relevant, Quality Content
2. Optimize each Page
3. Share Socially
4. Engage
5. Re-Share Socially
@Mike_Gingerich#NewSEO #SMcamp

26. What: Content! – Text, Audio, Video, Images
Where: Website and Blog
Entertain. Educate. Experience.
@Mike_Gingerich#NewSEO #SMcamp

27. Create Great Content!
Then Amplify via social.
@Mike_Gingerich#NewSEO #SMcamp

28. And BE social!
Respond. Answer. Thank. Be helpful.
@Mike_Gingerich#NewSEO #SMcamp

29. Attraction is:
• Social in style
• Often an Image
• Add LIFE
• Not “selly”
• Tells a STORY
• Invites interaction
@Mike_Gingerich#NewSEO #SMcamp

30. -Quality Content - 600-1500 word posts
-Regular Content - At least 3-4x a month
What matters today
www.DigitalHill.com
@Mike_Gingerich#NewSEO #SMcamp

31. What matters today
www.DigitalHill.com
-Relevant Content!! – Topically on target
(Just say NO to Kim!)
@Mike_Gingerich#NewSEO #SMcamp

32. www.DigitalHill.com
What matters today
-Socially Shared Content
Empower the Visitors!

33. www.DigitalHill.com
SEO BASICS FOR ANY WEB PAGE
1. Write for the intended audience,
not a search engine.
No keyword stuffing!!
@Mike_Gingerich#NewSEO #SMcamp

34. www.DigitalHill.com
2. Determine the keyword phrase
you want to target.
@Mike_Gingerich#NewSEO #SMcamp

35. www.DigitalHill.com
Keyword Tools:
Google Correlate,
Keywordtool.io, and BuzzSumo
or paid services like SEMrush and MOZ

36. TIMEOUT!
@Mike_Gingerich#NewSEO #SMcamp

37. - Jay Baer, Youtility
Foundation #2:
Content is fire
Social Media is ________.

38. www.DigitalHill.com
SEO BASICS FOR ANY WEB PAGE
3. Write Page/Post titles for Search
Engines, readable by Humans.
@Mike_Gingerich#NewSEO #SMcamp

39. www.DigitalHill.com
SEO BASICS FOR ANY WEB PAGE
4. Incorporate the keyword phrase
within the first few sentences
of the post.
@Mike_Gingerich#NewSEO #SMcamp

40. www.DigitalHill.com
5. Write a question with the keyword
phrase in the Meta Description.
- Helps readers decide when viewing the search result!
@Mike_Gingerich#NewSEO #SMcamp

41. www.DigitalHill.com
6. Customize your web page url to
include the keyword phrase…
@Mike_Gingerich#NewSEO #SMcamp

42. www.DigitalHill.com
7. Create article sub-headers of
related keyword terms.
@Mike_Gingerich#NewSEO #SMcamp

43. TIMEOUT!
@Mike_Gingerich#NewSEO #SMcamp

44. What percent of all Internet users
are active on Social Media?
@Mike_Gingerich#NewSEO #SMcamp

45. •74% of all internet users are active on SM
•18-29 year olds have an 89% usage
•The 30-49 bracket sits at 72%
•60% of 50 - 60 year olds are active
View more at jeffbullas.com
2014 Social Proof:
@Mike_Gingerich#NewSEO #SMcamp

46. Focus your social efforts
where your ideal audience
spends time!
@Mike_Gingerich#NewSEO #SMcamp
Social Media Tip:

47. Facebook Tip:
• Video is killer!
• Extensive Reach
• Load to Facebook!
• Simple & Short works
• No higher $ Needed

48. Bottom Line:
Combine
Today’s SEO with
Social Media
for TOP results!
@Mike_Gingerich#NewSEO #SMcamp

49. Game Plan
1. Relevant, Quality Content
2. Optimize each Page
3. Share Socially
4. Engage
5. Re-Share Socially
@Mike_Gingerich#NewSEO #SMcamp

50. Next Steps:
1. Download Slides & Resources
2. Feedback Please! What did you learn?
Share at: Facebook.com/digitalhill
SLIDES
www.tabsite.com/digital-hill/gameplan
www.DigitalHill.com
THANK YOU!