One sure-fire LinkedIn Strategy that will increase engagement & business income! - Viveka von Rosen

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The document discusses how to use LinkedIn's Customer Relationship Management (CRM) tool to improve engagement and business. It provides strategies for using the CRM, including making notes on connections, tagging them by category, and setting reminders. The CRM can be accessed on LinkedIn's homepage, under the Connections section, and on member profiles. The document recommends using the CRM to stay top of mind with connections by finding articles to share, creating a message scheduling calendar, and congratulating connections on milestones. Proper use of the CRM is presented as a way to generate more leads and warmer receptions to outreach.

Médias sociaux

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Using LinkedIn’s CRM for Better
Engagement and More Business

LinkedIntoBusiness.com @LinkedInExpert
LinkedIn Marketing: An Hour a Day

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Vindicated!

LinkedIntoBusiness.com @LinkedInExpert
Forbes and Stuff..

LinkedIntoBusiness.com @LinkedInExpert
Strategies We’ll Cover
1. Where did the LinkedIn CRM come from?
2. Why should I use It? What is possible?
3. Where can I find it?
4. How do I use it?
5. Ninja Nimble
6. Top of Mind Awareness and Engagement
7. Your Next Steps

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIn Has a CRM?
LinkedIn’s Customer Relationship Management Tool
Desktop and Mobile - Notifications of Job Changes, Promotions,
Moves and Birthday
– Desktop
• Allows you to make notes, set reminders, tag your
connections
– Mobile
• Notifies you of upcoming meetings, search by
tags, make note, call or email

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
What’s In It For Me?
• LinkedIn Integration – Its ALWAYS there!
• Alleviates “first date” syndrome
• Preparedness
• HUGE TOMA benefits
• More Inbounds leads
• Warmer reception to Outbound Prospecting
• Potentially significant financial gain

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Where Can You Find this CRM?
• On the Home Screen
• Under Connections
• On Member’s Profiles
• On your iOS and Android Devices

LinkedIntoBusiness.com @LinkedInExpert
On the Home Screen

LinkedIntoBusiness.com @LinkedInExpert
Under Connections

LinkedIntoBusiness.com @LinkedInExpert
On Member’s Profiles

LinkedIntoBusiness.com @LinkedInExpert
On Your Cell Phone

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
What Can You Do with It
After Inviting Someone to Connect:
• Make notes on where you met them, what you talked about,
their interests, etc.
• Create or add Tags to help define and Segment them in your
Connections
• Set up Reminders to get back in Touch

LinkedIntoBusiness.com @LinkedInExpert
Make Notes

LinkedIntoBusiness.com @LinkedInExpert
Nimble Ninja!

LinkedIntoBusiness.com @LinkedInExpert
Tagging

LinkedIntoBusiness.com @LinkedInExpert
Ideas For Tagging
 Prospects
 Strategic Partners
 Old Clients
 New Clients
 Conference Attendees
 Influencers (location/industry, etc)
 Post Promoters
 Up to 200 tags!

LinkedIntoBusiness.com @LinkedInExpert
Messaging to Tagged Groups

LinkedIntoBusiness.com @LinkedInExpert
Set Reminders

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Staying Top of Mind
• Find articles of interest when reminders pop up (use Pulse)
• Create a calendar and schedule messages to your Tagged
Groupings or Segments of individuals
• (Set reminders in Nimble)
• Congratulate Members when prompted (mobile and desktop)

LinkedIntoBusiness.com @LinkedInExpert
Find Articles (Pulse)

LinkedIntoBusiness.com @LinkedInExpert
Create a Scheduling Calendar

LinkedIntoBusiness.com @LinkedInExpert
Set Reminders in Nimble

LinkedIntoBusiness.com @LinkedInExpert
Congratulate Connections
When Prompted

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Mobile App
• Updates from your Network
• Sorting (and connecting)

LinkedIntoBusiness.com @LinkedInExpert
Updates about your Network

LinkedIntoBusiness.com @LinkedInExpert
Sorting (and Connecting)

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do This!
Make a list of your top prospects
Make a list of their characteristics
Create Tags for Commonalities (Female Exec NYC)
Make some notes about interests
Create a sharing schedule
Follow up

www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
970 279-1710
LinkedIntoBusiness.com
Your LinkedIn Business Resource
Viveka von Rosen
@LinkedInExpert

LinkedIntoBusiness.com @LinkedInExpert
No Dumb Questions……
From “I F*ing Love Science” Facebook Page

LinkedIntoBusiness.com @LinkedInExpert
90% of decision makers no longer respond to
cold calls or emails, we need to find a new way
to get buyers attention. “Visibility creates
opportunity” and social media can be used as
either a soapbox or a mountain top to stand on
to get your message heard.
“
”@KokaSexton

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One sure-fire LinkedIn Strategy that will increase engagement & business income! - Viveka von Rosen

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One sure-fire LinkedIn Strategy that will increase engagement & business income! - Viveka von Rosen

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One sure-fire LinkedIn Strategy that will increase engagement & business income! - Viveka von Rosen