New start up CrowdEmotion share their insights in to understanding the emotional part of the human brain and how emotions can be linked to business metrics using machine learning.
6. Groundrules
USER AWARE
Users must be made aware of the intended use.
USER EMPOWERED
At anytime, users are able to choose their involvement within 1-interaction.
8. brief History of some Neuroscience...
1. Charles Darwin (1870s) - Claim: emotions portrayed on the face are universal and biologically determined.
1. Paul Ekman (1970s) - First taxonomy of universal facial expressions and their emotional significance
9. Principles of Emotions...
1/ Emotions Filter Stimuli
2/ Emotions are evolutionary
3/ Emotions are cultural
4/ True Emotions slip through
18. EmotionalIntensity
● Single thread story and emotional response
● Ends on positive emotions, happiness and surprise
● Begins with higher confusion levels, quickly resolved
● High surprise and happiness at the start as ‘hooks’
● Gradual increase in surprise and puzzlement throughout
● A strong ‘reveal’ moment near the end
● Rapidly changing emotions
● Ends on a high of positive emotions
● A strong ‘reveal’ moment near the end
● Strong emotional ‘hook’ not required at the start
● Gradual increase in surprise and happiness throughout
● Low negative emotions
ExpressionJourneyTM of channels
-ve emotion
+ve emotion
Key
19. Alignment of content to channels
Non suitable content
● Complex, non-linear story
● Confusion too high on short timescale
Suitable content
Revision required
Suitable content
4
3 7
6
4 8
24. What will this change (industries)
Media Industries - Find, measure, engage, and respond to your audience
Corporate solutions - Optimise brand, HR, sales, customer services
Health & Human - Diagnose, monitor, and alert people about their conditions
Security Applications - Observe, discover patterns, flag mental states and behaviours