5. By the end of 2014, global
smartphone penetration will
have exploded from 5% of the
global population in 2009, to
22%. That's an increase of
nearly 1.3 billion smartphones
in four years
88% of people use their smart
devices while watching TV
GROWTH
8. Direct Line used Santigold’s track “Disparate Youth” in their television initiative in 2013. Without a call-to-
action on screen, music directly influenced a response from our users to Shazam the commercial.
SANTIGOLD TAGS ON
LAUNCH OF COMMERCIAL
SANTIGOLD TAGS
BEFORE INCLUSION IN
DIRECT LINE COMMERCIAL
SHAZAMING OF TRACK
CONTINTUES LONG AFTER
COMMERCIAL LAUNCH
SHAZAM RESULTS DRIVEN BY TV ADS
9.
10. SHAZAM IS THE WORLD’S LEADING MEDIA
ENGAGEMENT COMPANY
Shazam doesn’t compete with your marketing plan’s elements…we enhance them. From television to social to radio to video
views, Shazam ties all of your media tactics together, through one cohesive experience. And every push of the Shazam button
is a clear indicator of consumer intent.
RETAIL
Shazam
RADIO
Shazam
TV
Shaza
m
CINEMA
Shazam
ONLINE
VIDEO
Shazam