Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.

1. BUZZ & BOOST YOUR EVENT ON SOCIAL
MEDIA

2. #SMMCUR

3. Marijke hoos:
2004 - Marketing Support Marantz Europe
2006 - Marketing manager Bowers And Wilkins
London
2011 - OWSI mexico
2012 - OWSI ocean encounters curacao
2014 - owner evento curacao – social media expert
ENNIA / Bed & Wheels / The bink Drink / Mundo
Bizarro / Restaurant de Gouverneur / Pietermaai
District / Tempo Caribbean / mahoenroute.com

5. Get ready to buzz&boost
• FB
• Pages
• Event pages
• How to connect
• Litttttllleeee bit of advertising

6. BUCKLE UP!

8. 100
100
200
320
400
1000
1590
0 200 400 600 800 1000 1200 1400 1600 1800
LinkedIn
Pinterest
Snapchat
Twitter
Instagram
Whatsapp
Facebook
Source Statia
Number of Active Users in Millions

9. Worldwide, there are
over 1.71 billion
Facebook users.
(Source: Facebook) What this means for you: In case you had any lingering
doubts, statistically,Facebook is too big to ignore.

10. Average time spent per Facebook
visit is 20 minutes.
(Source: Infodocket) What this means for you:You could have a short time period to make your
impression, so use it wisely with relevant, interesting and unique posts and offers in order to
get the most return on your efforts.

11. Every 60 seconds on
Facebook: 510 comments
are posted, 293,000 statuses
are updated, and 136,000
photos are uploaded.
(Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a
huge amount of information competing for their attention, so quality and strategy on your part matter.

12. 16 Million local business
pages have been created as of
May 2013 which is a 100
percent increase from 8
million in June 2012.
(Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local
businesses to extend their markets continues to explode.

13. In 20 seconds 1.5million
event invites will have been created
and 1.9 million friend
requests are sent. In 2015
47 million public events
were created. 10 million
comments are posted on different posts.
(Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local
businesses to extend their markets continues to explode.

14. 92.000 people on FB in
Curacao, 43% Men and
57% Female, 9.800
yougsters (up to 19) & 6.500
65-and up, 81% of
population access to internet (
56%via mobile) (Source: Social Bakers & Facebook).

15. Biggest FB site in Curacao?

16. Source: Social Bakers

17. Source: Social Bakers

18. FB EVENTS

19. Project X Haren
Merthe.

20. Project X Haren

21. Project X Haren
• Public event page 2 days later 16000 invites
• Total 55000 invites ( 30000 accepted)
• Afterparties
• Mayor Rob Bats laid down his function as mayor
• “Dikke van Dale” has a new word: Project X-feest

22. Impact of Facebook Events

23. Facebook events
• Is your page information correct?
• Who is your target group?
• Page versus – event
• What do I need to know when creating an event for my page
• Content? HELP!
• What ways can I advertise/boost?
• What is important to know when creating an ad?

24. Is your page information correct?

28. Who is your target group?

29. Who is your target group on FB?
• Male / female?
• Single / married / engaged?
• Age?
• Hobby?
• Work?
• Interest in…..?

30. Page versus – event
• Pages have “fans”
• Events have guests
• Pages can be followed
• Events can be subscribed to
• Page posts can be “boosted”
• Event posts always show up in newsfeed
• Events are an extension of the page

31. SHOCKING FACT!
1-4 % seeing
your content
not seeing your
content

32. - Sold out / 1000+
- Loads of interaction
- Everyone gets
notifications
- “free” promotion
- no “spam” on own page
- We started with no
invites
- No budget spent on
promo
EVENT LINK

33. - Only promotion for
stands on FB
- Sold out within 1,5
Month
- No invites sent our by
organization yet
- Our number 1 soured
to communicate with
standowners
EVENT LINK

34. What do I need to know when creating an
event for my page?
- Make it easy for people to discover your event
• Banner
• Use 16:9 ratio
• Event Name
• Long names can get cut off, so avoid duplicating location information
in the name and don’t use capital letters or symbols that can be hard
to read
• Add Location
• Use a location that corresponds to a Facebook Page or a Facebook-
suggested location so people nearby can discover and learn about
your event through suggestions.
• Start / end time
• Your event should be tied to a specific date and time so people can
discover it.

35. What do I need to know when creating an
event for my page?
- Reach the right audience
• Use the appropriate tags
• Input keywords to make it easier for people to find your event.
• Ticket sale link if applicable
• If you’re selling tickets to your event, add your event’s ticketing provider website link to
the Ticket URL field. This makes it easier for people to buy tickets and unlocks the ability
to create ads optimized to drive ticket sales. Use UTM and facebook Pixel links to further
track your traffic
• Add a co-host to help spread the word or have other pages “add” your event.
• You can add any Page that you admin as a co-host of your event to drive distribution.
Add all relevant Pages like performers, promoters, sponsors, and venues. When you add
a co-host, the event will appear on the Page’s calendar.
• Informative “about” text
• Include important information like the line-up, schedule or age requirements. Use
hashtags and @mentions so people can learn more about the artists or performers on
Facebook.

36. Extra buzz?
• Use the appropriate tags
• Input keywords to make it easier for people to find your event.
• Ticket sale link if applicable
• If you’re selling tickets to your event, add your event’s ticketing provider website link to
the Ticket URL field. This makes it easier for people to buy tickets and unlocks the ability
to create ads optimized to drive ticket sales. Use UTM and facebook Pixel links to further
track your traffic
• Add a co-host to help spread the word or have other pages “add” your event.
• You can add any Page that you admin as a co-host of your event to drive distribution.
Add all relevant Pages like performers, promoters, sponsors, and venues. When you add
a co-host, the event will appear on the Page’s calendar.
• Informative “about” text
• Include important information like the line-up, schedule or age requirements. Use
hashtags and @mentions so people can learn more about the artists or performers on
Facebook.

37. Extra buzz?
• Send out invitations
Max 500 please!

38. Extra Buzz?
• Remember add Cohost, plus use the function“add page”

39. Extra buzz?
• Send event link to friends via messenger

40. Extra buzz?
• Keep event active via ads and
posts in event page

41. Extra buzz?
• Update your FB banner

42. Extra buzz?
• Share your Event/page on your
own page
- Always keep this relatable
and add your own message

43. Extra buzz?
• Post in relevant groups
ask permission first

44. Let’s go online
• Pietermaai District
• Pietermaai Proeft
• Ladies Night
• PreventNow

45. Content? HELP!

47. Remember: CONTENT!!
• Location
• Theme
• Showcase your speakers / event topics
• FAQ’s
• Quotes
• Guest Editor / bloggers / influencers
• Etc etc etc… Be creative

52. • What do you want?
• How are you going to achieve that?
• Did you achieve it?
• How do you know you achieved it?
Engagement is key

56. 6560+ post likes
118 Shares
961+ comments
Thanks Joran Broer!
Engagement is Key

57. Remember this one?
1-4 % seeing
your content
not seeing your
content

58. Remember engagement is key
How do I beat the algorythm?
- Timing
• Call to Action ( don’t ask for likes!) but Who’s with me?, Who
agrees?, Anyone else?, Who’s ready?, Who’s excited?, Can you relate?
- Congratulations
- Interact With Your Own Posts
- Photos Are Best
- Storytelling ( short and sweet tho!!)
- Content Is King ( duh!)

61. Cinemagraphs are hot!
cinemagraphs.com

62. Wow that’s a lot!!! How do you keep
track?
• create a content calendar & ORGANIZE!
• Plan ahead

63. Plan Ahead
• Use planning tools such as
• Hootsuite
• Coosto
• Obi4Wan
• FB

64. What ways can I advertise/boost?
• Boost event itself
• Boost posts regarding event
• And so much more……

65. What ways can I advertise/boost?

66. Example

67. How do I reach my target group?
• Create audience (using power editor)
• Create audience using FB Pixel
• Create audience using a database ( your own?!)
• Create audience from your fans

68. What is important to know when creating
an ads?
• 20% rule is gone whoop whoop…. but
Now we have a 4-categories rule 
• Images used in your event have a preferred dimension
Needless to say quality matters, but apparently size does to,
sorry boys ;)
• Cinemagraphs are hot!
Is it a video? Is it a image? No it’s a Cinemagraph!

69. 20% rule is gone whoop whoop…. but
Now we have a 4-categories rule 
Category 1 – OK
You just added your logo… awesome
you are got to go! – Full Reach
Category 2 – Low
Oh you added some text uhmm, ok
your still fine but be carefull – Your
reach may be restricted..

70. 20% rule is gone whoop whoop…. but
Now we have a 4-categories rule 
Category 3 – Medium
Ok so you made the text a little bigger,
not so sure about that… - Your ad will
reach fewer people than optimal.
Category 4 – High
Free beer! Yes ! To bad nobody will
see this ad  way to much text.

71. Images used in your event have a preferred
dimension.
• The Facebook event image size differs from both the Fan Page
and the personal profile!
• Photos on the event page wall will be seen at 470 pixels wide,
up to 470 pixels tall, depending on the shape photo you
upload. However,
• Photos uploaded at less than 784 pixels wide will be enlarged
to fit. This isn’t ideal as you lose resolution, making your photo
look fuzzy or jaggy. Start with a large enough image, preferably
in a horizontal format. I recommend 1200 pixels wide
minimum

72. Images used in your event have a preferred
dimension.
• I recommend creating 1200 pixels wide x 675 pixels tall to look
best on mobile. Consider that the height will be cropped to
428 pixels on desktop – and figure on a maximum of 360 pixels
of unobstructed height on desktop. So keep the lower half of
your image simple!
• If you’re having trouble with fuzzy text or artifacts in your flat
tones (seen above and below), try saving your image as PNG-
24 in Photoshop. Use PNG24 only as needed, as the file sizes
can be large, causing slower load times on slow internet
connections.

74. What is important for my ad?
• It’s visual
Visual content is treated more favorably in the Facebook algorithm. What’s more, visual
content is more engaging in the ever-changing News Feed, and therefore is more likely to
catch the eye of your potential customer.
• It’s relevant
relevance is critical for success when using Facebook advertising. Remember, you are
spending money when someone views or clicks on your ad
• It includes an enticing value proposition.
How is your product or service different from any other? Why should the viewer click on
your ad to see your website?
- It has a clear call-to-action.
A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might
not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon”
and add a sense of urgency to your viewer.

75. Format: The Right-Hand Column Ad

76. Remember this one?

78. Not a photographer or designer?

79. HOT VISUAL TOOLS
• Canva.com ( Canva for work YEY)
• Wordswag ( Iphone only)
• Over

80. LOVE & Follow @ FB
• @sociallysorted
• @marismith
• @Amyporterfield
• @mike_stelzner
• @TheBestSocialMedia
• All #SMMCUR speakers ;)