The document discusses how social media and search engines are linked, and how businesses can leverage both to be found by customers. It explains that social media allows for engagement with audiences, and search engines now factor social media content and conversations into search results. The document provides tips for businesses, like optimizing digital assets with tags and descriptions, understanding their audience's needs and search behaviors, and participating actively on social media to be found by potential customers through various search and discovery methods.

1. Social Media and Search What’s The Link? Understanding It’s About Being Found! Liana “Li” Evans, Director of Social Media

2. In The Beginning….

3. Advertising & Marketing

4. Use to Push Messages

5. No Engagement

6. Then There Was Search (The Old Way – 10 Blue Links) *courtesy Mike Grehan – SearchEngineWatch.com

7. Again… No Reason for Engagement

8. But Now.. There’s Search & Social

9. Which Equals = The Great Beyond

11. What’s the Impact? Why Does This Matter?

12. Google Said This… Nearly Two Years Ago

13. Look At Search Now

14. Search & Social

15. Search, Social & Maps

16. Image Search & Social

19. But What About Video…

20. Searches – Not Just On A Search Engine Anymore!

21. In August 2009 10 billion videos viewed

22. In December 2009 33 Billion Videos Viewed

23. But It’s Not Always About Viral

25. It’s About Fulfilling a Need – Their Need

26. Apparently Serena’s & Venus’ Wardrobes are a Need..?

27. SO REALLY, HOW DOES THIS APPLY TO ME?

28. I Need Some Karaoke!

29. Local & Social Can Be Powerful

30. And……….It’s About Being Found – Beyond a Web Browser

31. There’s Even Karaoke Apps!

32. Apps Are Social & You Still Need to Be Found

41. Can People Find You….. Or Do They Need A ….