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Shashi Bellamkonda

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SocialMediaPlus
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Small Business and Social Media 
Thank you all for coming
My Story :Once upon a time
Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk
The media world has changed
The internet has surpassed newspapers and radio in popularity ,[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1
Strangers shape your brand reputation Word of Mouth has become Word of Mouse
Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
Your brand may be created by others Never used a computer – Yet his brand exists online
You may even require rebranding ,[object Object],[object Object],[object Object],Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the Flickr.com search box
Once you have a web presence your business is global ,[object Object],[object Object]
See the full study at http://www.GrowSmartBusiness.com
25% Small Business use social media presence – Doubled since last year ,[object Object],See the full study at http://www.GrowSmartBusiness.com
1. Business Objectives to use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Process ,[object Object],[object Object],[object Object]
3. Measure what you care about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
Listening Tools : Who is talking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Google Alerts as a business intelligence tool ,[object Object],[object Object],[object Object]
What's in your search results 1 2 6 3 4 5 Concentrate on developing your top results
Demonstrate expertise and thought leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Become Visible : Be a publisher – Create content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contribute ,[object Object],[object Object],[object Object],[object Object],Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE
Blogging: Tell your story Session: Social Media & Health Care 4 .00 p.m
Share your happy moments
If chips can have their own page so can you!
Facebook Profile Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Answers Groups Profile
Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
Podcasts & Your Own Radio Shows Flickr photo Chris Penn   http://www.flickr.com/photos/cc_chapman/452286042/ Or follow @ldpodcast
Photos- Flickr Tip : Your raving fans may be telling your story in pictures http://www.flickr.com/photos/tonythemisfit/2455281003/ http://www.flickr.com/photos/wallyg/2547430702/
Social Media press release
Document sharing Sites ,[object Object],[object Object],[object Object],Tip : Add a custom offer for each channel and monitor traffic from these sites
Build online relationships offline
Offline Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make your email social ,[object Object],[object Object],[object Object],Tip : Add your social media links to your email signatures
Add your social media channels to your website Encourage visitors to join your social media properties
Make your product pages shareable Share options on product pages Tip : Encourage your customers to review your products. Offer them a coupon post sale.
Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /
Your Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proud to be a sponsor of Social Media Plus
Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Shashi Bellamkonda

Notes de l'éditeur

  1. Only in America can a chef become a swami 
  2. I may not be from the Pacific North West and have a southern accent ( south of India)
  3. Do you know people are already talking about you maybe ?
  4. Of course I am not asking you all to start a beer blog, it seems like beer blogs are popular in the portland area atleast in the eyes of technorati
  5. Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?