6. Mango MNG
The MANGO concept: Quality
product, & original design &
coherent and unified brand image
Objectives
Engage customers
Increase brand loyalty
Generate direct sales
Target Group:
“Young, urban women in their daily needs”
aged around 20-45 years
7. Mango MNG
Features
Updates on brand, collection and new
releases
Peek previews on new arrivals
Exclusive discounts and promotions via
mobile coupons
Shop on the go: mobile store
Mix & match: online fitting room with
either virtual models or personal
photos
Wish list to save favourite pieces
Social sharing on facebook or via email
Collection and style gallery with get
detail views & information
Store locator
8. Results
Within the first week 22.000 downloads
300.000+ iPhone downloads within the first
three months
Over 700 people (0,3% app users) have
completed a purchase from the mobile shop
Estimating every user shows the application
to an average of three other people makes
around 700.000 impressions achieved
Ca. 50% of session last between 1 and 10
minutes (1-3 min: 27 %, 3-10 min: 23%)
(comparison: TV ads are 15- 30 secs)
Between 30 and 45K new downloads every
month
10. Bunny Beat/ HOP
Brief: Create a mobile application that
creates a buzz and raises attention for
the upcoming release of the movie
Transfer the fun of the movie
Introduce the characters to the target
audience
Generate curiosity for the motion picture
Come up with a mobile strategy that is in
line with the multi-channel marketing
campaign based around the theme of the
movie: Music
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11. Bunny Beat/ HOP
Solution
An application that promotes the movie
among a young target group in a playful and
engaging way
A mobile game in the style of popular video
games like Guitar Hero
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12. Bunny Beat/ HOP
Results
After six weeks off launch (before the
premiere of the movie) more than 75,000
downloads
In three month the application has been
downloaded 200.000 times
Thanks to the early buzz among fans, the
movie was a hit, generating over
38.000.000 $ on its opening weekend
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14. European
Directories
Challenge
European Directories identified the revenue potential for
lead generation businesses as one of the first in the
industry
Create an app that is easier to use than Google
Encourage interaction with the listed businesses, as
revenues are generated per contact
Assure broad reach and broad availability with
reasonable costs
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15. European
Directories
Solution
Developing mobile framework that is
customisable for each country to keep costs
down
Create a keyword based search engine that
integrates with GPS and location data
Integrating an AB Testing tool that constantly
tracks usability and user experience to
improve the look and feel of the app
Create “click- to- call” functionality to offer
an attractive “PPC” model to businesses
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16. European
Directories
Results
Over 100.000 successful downloads of the
apps to date
100.000+ daily active users
Close to 7 million pageviews, 3 million
sessions, 1,7 million unique users per month
Usage growth over last 24 months: 788%
151 apps delivered (23 separate products
for 8 different countries)
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