The document contains presentation slides by Tony Adam about SEO strategies for PR professionals. It discusses understanding the target audience, performing keyword research, creating engaging and evergreen content, developing an online community, guest blogging, using Google Trends data, and building relevance and authority through backlinks. The overall focus is on how PR and content marketing tactics can help improve search engine optimization.

1. UCLA x469.21:
SEO for the PR Pro
Tony Adam
@tonyadam

2. Tony Adam
Founder/CEO
Formerly of:
Who we’ve worked with:

3. Tony Adam - @tonyadam
Periodic Table Of SEO Success Factors

4. Tony Adam - @tonyadam
Understand Your Audience

5. Opportunity Analysis: Keyword Research
Google Keyword Planner:
https://adwords.google.com/KeywordPlanner
Tony Adam - @tonyadam

6. Tony Adam - @tonyadam
Companies that blog 15 or more
times per month get five times
more traffic than companies that
don’t blog at all

7. Evergreen & Resourceful Content
Tony Adam - @tonyadam

8. Create a community
Tony Adam - @tonyadam

9. Content Prime for SEO
Tony Adam - @tonyadam

10. Content + Community to help SEO
Tony Adam - @tonyadam

11. Tony Adam - @tonyadam
Blogger Outreach

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Guest Blogging
http://unbounce.com/content-marketing/how-and-why-you-
should-be-guest-blogging-with-case-study-kinda/

13. Links are the most important part of SEO
Tony Adam - @tonyadam

14. Google Trends is a GOLDMINE
Tony Adam - @tonyadam

15. Oh em gee!
Case Study: Lindsay Lohan Trend
Tony Adam - @tonyadam

16. Tony Adam - @tonyadam
Relevance & Authority

17. THANK YOU!
Tony Adam - @tonyadam
tony@tonyadam.com