Hubilo experienced strong growth during the pandemic providing virtual event solutions. It has now expanded its products and acquired Fielddrive to become a leader in both virtual and on-site event technology. Hubilo conducted research finding that B2B marketers want solutions to improve lead generation and conversion from events. Its vision is to help marketers use events to accelerate their sales pipelines. Hubilo has a full suite of products that outperform competitors in capabilities like networking and engagement tools. It aims to focus on revenue-driven mid-market B2B companies in North America and has over $90 million to fund growth initiatives and strategic acquisitions.

1. Hubilo
Event Management Technology Solutions

2. Market Opportunity, Validation, + Competition
Executive Summary 03
Hubilo’s History 04
05
Agenda
Products 12
Sales + Marketing 13
Management Team 14
Financials 15
Fielddrive Acquisition 17

3. Executive Summary
Hubilo experienced exponential growth throughout the
pandemic, successfully providing an event tech solution to
those who needed it most.
Hubilo’s accelerated experience in the industry and intentful
research has surfaced root challenges, specifically, ones B2B
marketers face. 3 years beyond the pivot to virtual events during
the height of the pandemic, Hubilo has moved onto tackling
greater blockers: turning engagement into ROI and the velocity
in which we convert leads. Unanimously, research respondents
and industry findings reveal a demand for a differentiated
solution.
In addition, Hubilo’s acquisition of fielddrive in late 2022
increases Hubilo’s presence in the on-site event technology
solutions space.
Our Hubilo products have evolved and are strategically set up
to be truly differentiated solutions within the event technology
space.
3

4. Hubilo’s History
Hubilo has been alongside event organizers for their fluctuating needs.
2020
NEXT…
2015
Hubilo established,
specializing in event
attendee matchmaking.
Seed funding $4.5M
Launched attendee & community
feature enhancements
Series A $23.5M in
February 2021
Scaled GTM team by 5x
Partnered with Freeman,
Constellar, and emc3 to become
their virtual arm
Fighting virtual event fatigue and
tightening marketing budgets with
Enhanced Sessions Layout, Landing
page builder and email marketing
“Faces in boxes”
Series B $125M in
October 2021
Launched product innovations
for any-event format
2021
Acquisition of Fielddrive
November 2022
4

5. 5
Our
Vision
Enable marketers
to use events to
accelerate their
pipeline

6. 6
Hubilo Vision to Execution
Virtual Job Fairs
Sales Kickoffs Member
Trade
shows
Education
Event Management
Companies
Government
HR
Internal events
Now: Laser-focused GTM
Then:
B2B Mid-Market with
phased vertical
expansion
ICP obsessed:
B2B marketer
Hyper-targeting
40k contacts
Modified sales cycle
to fit new targets’
40-strong advisory
board of aspirational
accounts & ICPs
Event-driven GTM
Deep research from position testing, competitor
analysis, to interviews with ICPs and marketing
leadership guide us to our next chapter.
We taken a major shift to focus on becoming the B2B marketer’s trusted event technology solution.
We’re redefining events from a tactical afterthought to the
forefront of strategy and helping marketers scale it easier
than ever before.

7. 2023 Targeting direction
$50M - $1B
in annual revenue
B2B
vertical focus
100 - 2,500
employees
North America
primary geo targets
Dropbox
GitHub
Drift
Dynatrace
Cloudera
Pure Storage
Clearbit
Datadog
CrowdStrike
Discord
MicroStrategy
PagerDuty
GitLab
MongoDB
7

8. Employees
50-100,000
Ownership
Private, Public
Location
Americas, Europe,
Asia, Middle East
90000 Companies
$2,250M
Revenue Target $113M
Revenue Share Target 5%
Employees
100-2500
Ownership
Private, Public
Location
USA, Canada, Western Europe, India,
Hongkong, Singapore, UAE
Rev
>$50M
7000 Companies
$175M
Revenue Target $26.25M
Revenue Share Target 15%
The Market Opportunity
Employees
100-2500
Ownership
Private, Public
Location
USA, Canada, Western Europe, India,
Hongkong, Singapore, UAE
38000 Companies
$950M
Revenue Target $95M
Revenue Share Target 10%
TAM SAM SOM

9. We’ve surveyed the market,
conducting 30+ interviews and tapping into our advisor network.
Advisors Interviews
“ There's nothing automated to learn about content. We need to use
surveys with low participation to get any indication for content. I
don’t know what attendees are doing in the event, like who is asking
a question - since that indicates high intent to me.
-Kim Collins, Sr. VP of Corp Marketing (Inovalon)
Zoom takes about an hour AFTER webinar concludes to fire off
attendance into Hubspot and then SF speed to lead is
miserable. SPEED TO LEAD IS IMPORTANT. However, the
switch will be considered only if we are seeing >1000 people
coming where we might need more sophistication.
-Kaylee Edmonson, Advisor (Chili Piper)
It’s still easier for us to put together virtual events for various
audiences. We’re taking leads we've generated and are starting to
engage them more with our brand to run them through marketing
funnel. On24 didn't integrate to our marketing integration system -
the Hubspot integration is very heavy”
-John Johansen, Dir of Demand Gen (Delinea)

10. Event Champions
Director / Head of…
Demand-gen, Growth,
Events
Field Marketing,
Partner Marketing
🧐Challengers
Marketing Ops,
IT/InfoSec,
Finance
🧐 Top considerations
Use cases fit; leads
conversion to customers;
ROI expectations (drive
leads, SQLs, demo requests,
pipeline revenue); Lead-gen
from events
👥 Influencers
Managers of…
Product Marketing,
Sales Enablement,
Content Marketing
🎯 KPIs
Demand, Pipeline quality,
Conversion rates, Deal/Opp
acceleration, Retention
+Data & Analytics so I can
measure and report on
success/optimizations
Insights into our ICP:
B2B event marketers
Deeper understanding for better solutions
✅ Top Goals
✓ Revenue-driven events
✓ New leads/pipeline
✓ Audience intelligence
✓ Up/cross-sell opps to
clients/partners
Hubilo offers the event solution
for any format and use case at
all stages of the customer
journey that helps marketers
prove pipeline acceleration.
10

11. We have a complete suite,
while our competitors fall short.
Capability Hubilo ON24 Goldcast
Mobile app
Simple event set up
Transparent pricing
Networking & Engagement (limited)
Gamification
Unified branding across event
Pre-event tracking
In-person capabilities
11
2022 feature comparison to top competitors

12. 12
Our users love us.
it is a perfect solution for large-scale virtual
events or personalised and branded webinars for
all stages of the customer journey
- Jivitesh J., Direction of Global Events
Powerful engagement features
and helpful support throughout
the entire timeline
- Kyle K., Implementation Manager
What I liked best were the opportunities for
attendees, exhibitors, and speakers to
interact. There were so many options we
didn't use them all. I did not see the same
available options on other platforms.
- Cheryl M., President
The multitude of features, such as
networking options, gamification, and
detailed analytics, complemented by the
user-friendly interface, made our virtual
event experience smooth and engaging.
- Monika D., Event Coordinator
See more of what
users have to say on
G2 >>
We’re #3 in virtual event platforms and #5 in webinar software on G2.

13. 13
Build

14. 14
Attract

15. 15
Engage

16. 16
Extract

17. 17
Push mockbrand.io

18. Vaibhav Jain
Founder & CEO
Mayank Agarwal
Co-Founder & CTO
Shobana Kailash
CHRO
Erik Newton
CMO
Sophie Ahmed
GM, Onsite
Shailesh Hegde
VP, Product
Deepak Lamba
VP, Sales
Yuvraj Saxena
Director, CX
18
Abhishek Jain
CFO
Blair Arbuckle
Chief of Staff
Wingify, Adobe
Wework, Gooten
American Express
VEI, Informa Markets
Bluejeans, Cisco
Brightedge, Netflix
Freshworks, Amazon
Unbxd, Goldman Sachs
7+ years in Event tech
7+ years in Event tech

19. 19
Hubilo Financial Strategy
Positioning in a post-pandemic
recessionary environment
$90M+ 2nd most capitalized
Strategic
acquisitions
Cost-center to
Revenue-driving
in the bank private company in the event management tech
industry
Repositioning fits well in recessionary
climate as marketers look to do more
with less
for revenue growth & product
offering enhancements

20. 20
Fielddrive: Strategic acquisition for in-person expertise
Impact for event marketing industry & customer:
We improve delivering on customers’ needs by providing technology that enables
unbeatable event experiences regardless of the location, budget or format.
DATA INTEGRATION
LIVE BADGING
TRACK & TRACE
EVENT INTELLIGENCE
Fielddrive integrates with 140+
event registration providers and
association management solutions.
Fielddrive is the fastest and most
cost-effective way to welcome
guests. At a speed of 250 visitors an
hour for each kiosk, you never have
to worry about long queues.
State of the art session scanning, access control
and lead retrieval solutions for your exhibitors.
An ideal platform for data collection.
Insightful Al driven dashboards for
in-person and virtual events provide
actionable data for hybrid events.
Impact for Hubilo:
Access to greater resources, data and
expertise. Path to becoming the leading
global event tech player in the market.
In November 2022 Hubilo acquired Fielddrive, the leading global event technology for on-site solutions

21. Thank you.