Adventure Island, Rohini is an amusement park in Rohini, Delhi who wants spread the word about the famous rides, attractions, ambiance and the fun-factor of Adventure Island.

1. CASE STUDY

2. 1) Brief About The Organization
• Hats-Off(Rich Media), an agency dedicated towards
creating, building and energizing brands reputation
and visibility.
• With a blend of purpose-driven creativity, brand
marketing acumen, Mobile, Research and digital
media prowess, Hats-Off delivers programming that
creates powerful connections between people and
products.

3. Brand Name: Adventure Island, Rohini
Time: September 2013 till Date
Adventure Island, Rohini is an amusement park in
Rohini, Delhi.
One of the most renowned amusement parks in the
state of Delhi. The park is well known among the
youth since the location has been used to shoot
famous songs from Bollywood-Jigar Da Tukda-Ladies
Vs Ricky Behl.

4. 2) Objective On Social Media.
• To reach the right audience through effective strategy and
strong focus on keeping up the name of Adventure Island.
• Appealing creative visuals and content which lets our fans
know about the park and the kind of fun one can experience
on visiting.
• To spread the word about the famous rides, attractions,
ambience and the fun-factor of Adventure Island.
• To let our fans know about new offers or any events
happening on some festivals.
• To urge our fans to come to Adventure Island again and again.
• To start effective campaigns or contest to bring engagement
and interaction on the page…and offer gifts to contest
winners and build brand goodwill.

5. 3) Screenshots Of Campaigns And Contests.
Photo tagging contest: Where are fans
were supposed to tag our photos to as
many friends as they can. We created a
visual for the ones who were leading in
the contest.
Chhota Bheems Arrival At The Diwali Mela:
It was the Diwali event at Adventure Island and
Chhota Bheem was coming on that day. We
made a campaign out of this showing that
Bheem has left his place and is on the way to
Adventure Island. We created a road map
taking and used the names of the areas from
the map and placed Bheem on several places
showing hes on his way and sometimes he sat
somewhere to have his favourite laddoos. This
had created a lot of attraction on the page and
built interest in our fans to visit Adventure
Island at this event.

6. Letter On The Ride:
To build more interest among our fans, we
took each letter from the word ADVENTURE
ISLAND and added the letter on the visual
with an image of their ride. For Example: U
and the Fire Department Ride, you can see
on the left.
Classic Rides:
In this campaign we wanted to the
show the revolutionary change in the
taste of the consumer which has
been observed over a period of time.
This was targeted towards people
who fell in the age group of the more
than 45 to 50. This was done to show
our fans that how these old rides are
replaced by the new ones which are
there at Adventure Island.

7. Cartoons:
You like cartoons, don’t you? Well that’s
what we thought and created another
campaign in which we used all the famous
cartoons like tom and jerry, dexters
laboratory, sylvester and tweety, etc. We
used these characters to create a comic
instance where one can see that they are
either arguing or showing that they both like
to go on the same ride. Just to bring funny
moments for our fans.
Slogan/Poem Contest:
This was a contest on our page. Where
we asked our fans to create a poem
where they have to mention the word
adventure. Initially this contest was
named as share and win contest. Where
we had asked our fans to share our
visuals as much as they can. But after 2-3
days we twisted the contest to slogan or
poem contest. Here also we had chosen
a winner and they were gifted with a
free couple ticket to Adventure Island.

8. The Riddle Contest:
We started this riddle contest where we used
to post riddles on the page and asked our
fans to answer it in our message box. Since
this contest had run for two weeks and each
day we posted riddles, we decided to have
three winners on one condition that they
have to participate on every riddle and
answer correctly. To enter this contest we
had kept a condition that new fans have to
like the page to participate. This brought a lot
of new audience on our page.
We usually create new cover images
whenever we attain a certain milestone on
the page likes. After every 5000 likes we
created a new cover image. When this
contest had started we created the 30,000
likes cover and in two weeks we saw a rise in
the like upto 35,000. All this was absolutely
organic.

9. 4) Result
• We started working on Adventure Island’s page In September
when the page likes were 7,000 and now we have more than
35,000 likes. This journey uptil now which has given us 5x rise
from the starting date, was purely natural and without any paid
ads campaign.
• Recently Adventure Island was felicitated with some prestigious
awards like:
Winner for the Best Social Media Activity.
Winner for the Best Human Resource Management. Runner Up
Award: For Radio Advertisements, Print Media and Variety Rides.
• As per the latest figures:
Adventure Island has 35,716 Likes
4 Stars (6,043 Ratings)
1,433 people talking about Adventure Island.
27,969 check ins

10. 5) Statistics Till Date

11. 6) Insights As Of March 31, 2014

12. Thank You