For the launch of AOC India's new range of tablets in the Indian market, the brand was looking for an original and innovative way to introduce the products via social. AOC's agency, KRDS India, chose Twitter as the platform to announce the launch. The agency took a unique proposition: to give the launch pad to the Twitter audience itself and coin it as #Tweet2launch.

2. FOR

3. #Tweet2Launch Campaign

4. What is Tweet2Launch Campaign
Background:
 AOC was coming up with their range of Tablets and wanted to launch the product via Social
The BIG Question:
 Twitter was chosen as the platform to announce the launch but the question looming was to generate
enough excitement & Buzzword in the Twitter universe.
The Solution:
 Team KRDS took a unique proposition where they gave the launch pad to the Twitter audience itself
and coined it as #Tweet2launch
 A microsite was thus created featuring a pre decided Launch Date. Users needed to tweet with the
hashtag and every hashtag would bring the counter down by a certain number (real time).
 In a nutshell, users were the ones to chose the Launch date with #Tweet2Launch
#Tweet2Launch Campaign

5. Tweet2Launch MicroSite
#Tweet2Launch Campaign

6. Tweet2Launch Dates
 Pre-buzz was done for a day (15th Oct)
#Tweet2Launch Campaign

7. Tweet2Launch – Day 1
 On 16th October the contest went live.
#Tweet2Launch Campaign

8. Tweet2Launch – the Duration
 #Tweet2Launch lasted for 3 days.
 From 16th till 18th, #Tweet2Launch became the buzz word.
#Tweet2Launch Campaign

9. Tweet2Launch – the chosen Date
 The date & time chosen with #Tweet2launch was 20th October 00:00 hrs
#Tweet2Launch Campaign

10. The Tablet Launch with #Tweet2Launch
 The tablet was launched on 19th midnight
#Tweet2Launch Campaign

11. #Responses
#Tweet2Launch Campaign

12. #Tweet2Launch – Day 1
#Tweet2Launch Campaign

13. #Tweet2Launch – Day 2
#Tweet2Launch Campaign

14. #Tweet2Launch – Day 3
#Tweet2Launch Campaign

15. # More Numbers
#Tweet2Launch Campaign

16. #Tweet2Launch – Daily Mentions
#Tweet2Launch Campaign
16th October
17th October
18th October
Total Mentions -
8991

17. #Tweet2Launch – Buzz
#Tweet2Launch Campaign

18. #Tweet2Launch – Engagement
#Tweet2Launch Campaign

19. #Tweet2Launch – Potential Reach
#Tweet2Launch Campaign

20. #Tweet2Launch – Sengtiment
#Tweet2Launch Campaign

21. #Tweet2Launch – Gender Split
#Tweet2Launch Campaign

22. #Tweet2Launch – Cloud
#Tweet2Launch Campaign

23. #Tweet2Launch – Per Minute Count
#Tweet2Launch Campaign

24. #Tweet2Launch – Final Notes
In the already cluttered Twitter environment, #Tweet2Lauch gave AOC the perfect Launchpad
to introduce its Tablet to the world.
The ‘You Launch It’ feature captured the right eyeballs and made the launch a huge success
#Tweet2Launch Campaign

25. THANK
YOU
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS