The document summarizes television viewership and advertising trends related to the opening week of the 2020 Indian Premier League cricket tournament (IPL-13). Some key findings include: 1) Viewership of IPL-13's opening week grew 15% compared to the previous year despite fewer broadcast channels and one less match. 2) The opening match between Mumbai Indians and Chennai Super Kings garnered 52 million impressions, watched by 158 million viewers, increases of 29% and 21% respectively from 2019. 3) Advertising volume for the opening week was 15% higher than in 2019, with growth seen across matches. Advertiser and brand count also increased year-over-year. 4) Smart

1. Week 38 2020 : 19th to 25th September 2020
1st OCTOBER 2020
Television Viewership and Advertising
consumption of IPL-13 2020
EDITION 12
Privileged and Confidential Information
1

2. Television Viewership Trends
2

3. 3
INDIA TV UNIVERSE – WEEKLY MACRO DATA (W38’20)
PRE-COVID-19
(11th Jan to 31st Jan)
PEAK PERIOD
CURRENT WEEK (W38’20)
(19th Sept to 25th Sept)
Change% vs. Pre-COVIDWeek 14 - week starting 4 April
Week 15 - week starting 11 April
Periods:
TG: All India 2+
43% 17%
WEEKLY VIEWING
MINUTES (BN) 887
1266
(Wk 13’20) 1037
6%12%
DAILY AVG. REACH
(MN)
560
627
(Wk 14’20) 594
27% 10%
AVERAGE TIME SPENT
(HH:MM) 03:46
04:48
(Wk 13’20) 04:09
INDIVIDUALS WATCHING
7 DAYS A WEEK (MN) 52% 26%239 300
363
(Wk 15’20)
NO. OF CHANNELS
WATCHED
(PER VIEWER/ WEEK)
44% 11%16 18
23
(Wk 13’20)
AD VOLUME
(MN) 17% 18%28 33
33
(Wk 12’20)
Week 12- week starting 21 March
Week 13 - week starting 28 March
The highest ad volume in 2020 was recorded during week 37 and continues to be marginally higher than the peak period volume

4. 246
268 269
230
235
240
245
250
255
260
265
270
275
Cume Reach (Mn)
1%
All India (U+R) 2 years +/ TV Only/ Live Matches Only
IPL 2020 OPENING WEEK PERFORMANCE
Opening week definition:
IPL-11 – week 15 2018 (8 Matches)
IPL-12 – week 13 2019 (8 Matches)
IPL-13 – week 38 2020 (7 Matches)
IPL aired on:
21 TV channels in 2020 vs.
24 TV Channels in 2019
25.8
32.2
39.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Average Impressions (Million)
Per match
21%21%
42.7
52.8
60.6
0
10
20
30
40
50
60
70
Viewing minutes (Billion)
15%
IPL 2020 OPENING WEEK: 15% GROWTH IN VIEWING MINUTES VS. 2019
269 Mn viewers watched IPL in its opening week
60.6 Bn viewing minutes across 7 matches & 21 channels
(Higher viewership despite one less match & fewer channels vs 2019
4

5. 32.2
40.3
52
0
10
20
30
40
50
60
Average Impressions (Million)
MATCH 1 (MI VS. CSK) GARNERED VIEWERSHIP OF 52 MN IMPRESSIONS, 29% > 2019
WATCHED BY 158 MILLION VIEWERS (21% > 2019)
0
10
20
30
40
50
60
Average Impressions (Million)
29%
106
131
158
0
20
40
60
80
100
120
140
160
180
Cume Reach (Million)
IPL 2020 OPENING MATCH PERFORMANCE: 19TH SEPTEMBER
MUMBAI INDIANS VS. CHENNAI SUPER KINGS
21%
All India (U+R) 2 years +/ TV Only/ Live Matches Only
IPL-11: MI vs CSK
IPL-12: RCB vs CSK
IPL-13: MI vs CSK
IPL-11 – week 15 2018
IPL-12 – week 13 2019
IPL-13 – week 38 2020
7.1 6.8
11.2
0
2
4
6
8
10
12
Viewing minutes (Billion)
65%
5

6. IPL 2020 OPENING WEEK: MATCH-WISE PERFORMANCE
All India (U+R) 2 years +/ TV Only/ Live Matches Only
52
36.3 34.9
39.7 37.5 34.5
38
0
10
20
30
40
50
60
M01MI/CSK-ABD
M02DC/KP-DUB
M03RCB/SRH-DUB
M04RR/CSK-SHA
M05MI/KKR-ABD
M06KP/RCB-DUB
M07DC/CSK-DUB
Average Impressions (Million)
158
140
100 107 110 108 108
0
20
40
60
80
100
120
140
160
180
M01MI/CSK-ABD
M02DC/KP-DUB
M03RCB/SRH-DUB
M04RR/CSK-SHA
M05MI/KKR-ABD
M06KP/RCB-DUB
M07DC/CSK-DUB
Cume Reach (Million)
MATCH 2 TO 7 CONTINUED TO GARNER MORE THAN 34 MILLION IMPRESSIONS, VIEWED BY
OVER 100 MILLION VIEWERS MATCH ON MATCH
M01 MI/CSK-ABD Mumbai Indians vs Chennai Super Kings
M02 DC/KP-DUB Delhi Capitals vs Kings XI Punjab
M03 RCB/SRH-DUB Royal Challengers Bangalore vs Sunrisers Hyderabad
M04 RR/CSK-SHA Rajasthan Royals vs Chennai Super Kings
M05 MI/KKR-ABD Mumbai Indians vs Kolkata Knight Riders
M06 KP/RCB-DUB Kings XI Punjab vs Royal Challengers Bangalore
M07 DC/CSK-DUB Delhi Capitals vs Chennai Super Kings
11.2
8.78
8.01
8.9 8.95
6.96
7.73
0
2
4
6
8
10
12
M01MI/CSK-ABD
M02DC/KP-DUB
M03RCB/SRH-DUB
M04RR/CSK-SHA
M05MI/KKR-ABD
M06KP/RCB-DUB
M07DC/CSK-DUB
Viewing minutes (Billion)
6

7. Deep-dive into IPL viewership
7

8. India / 2 yrs+/ Live Matches Only
Channels:
Asianet Movies, Jalsha Movies, STAR Gold, STAR Gold HD, Star Maa Movies, Star
Suvarna, Star Suvarna Plus, STAR Vijay Super, STAR Maa Gold, STAR Sports 2
HD, STAR Sports 2, STAR Sports 1 Bangla
STAR Sports 1, STAR Sports 1 HD, STAR Sports 1 HD Hindi, STAR Sports 1
Hindi, STAR Sports 1 Kannada, STAR Sports 1 Tamil, STAR Sports 1 Telugu,
STAR Sports Select 1 HD, STAR Sports Select 1 SD
1 OUT OF 3 TV VIEWERS WATCHED IPL-13 LIVE
Matches
07 269Mn
Viewers
60.6Bn
Viewing Minutes
57%
Male
43%
Female
15% 34% 32% 19%
2-14
years
15-30
years
31-50
years
50
years+
8

9. India / 2 yrs+/ Live Matches Only/ %age of Target Population
44% OF TV HOUSEHOLDS WATCHED IPL-13 LIVE
269Mn
Viewers
Urban
39%
147Mn
NCCS A
40%
70Mn
Male
34%
145Mn
86Mn
Households
9

10. 42.7
52.8
60.6
IPL-11
(8 Matches)
IPL-12
(8 Matches)
IPL-13
(7 Matches)
VIEWING MINUTES
(BILLION)
India / 2 yrs+/ TV Only/ Live Matches Only/ IPL-11 & IPL-12 had 8 matches in the first week
15% GROWTH IN VIEWERSHIP DESPITE FEWER CHANNELS & ONE LESS
MATCH
246Mn
Viewers
(IPL-11)
268Mn
Viewers
(IPL-12)
269Mn
Viewers
(IPL-13)
+24% +15%
+9%
+1%
10

11. 5.3
6.6
8.7
IPL-11 IPL-12 IPL-13
VIEWING MINUTES
(BILLION)
India / 2 yrs+/ TV Only/ Live Matches Only (Avg of 1st week matches)
11MN MORE VIEWERS PER MATCH COMPARED TO LAST YEAR
95Mn
Viewers
(IPL-11)
108Mn
Viewers
(IPL-12)
119Mn
Viewers
(IPL-13)
+24% +31%
+9
%
+10
%
11

12. India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Live Matches Only (Avg of 1st week matches)
GROWTH ACROSS ALL AGE GROUPS & GENDER
2.2
2.8
3.7
IPL-11
IPL-12
IPL-13
3.1
3.8
4.9
IPL-11
IPL-12
IPL-13
+25%
+33%
0.78
0.95 0.98
0.87 0.86
0.53
0.37
1.05
1.16 1.20
1.03 1.03
0.65
0.47
1.33
1.56
1.41
1.33
1.42
0.94
0.6627%
35%
17%
29%
37%
43% 42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2-14 15-21 22-30 31-40 41-50 51-60 61+
AGE GROUP
IPL-11 IPL-12 IPL-13 GD%(IPL-13)
GENDER
+22%
+30%
15-21 is the
biggest
contributor
of viewership
12
Years

13. HD CHANNELS HAVE ATTAINED PEAK VIEWERSHIP
India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Prime Time 1800-2400 Hrs
Channel Rank
STAR Sports 1 HD Hindi #1
STAR Maa HD #2
STAR Sports 1 HD #3
Sony TV HD #4
Colors HD #5
STAR Plus HD #6
Zee TV HD #7
STAR Gold HD #8
Zee Marathi HD #9
Sun TV HD #10
23
8
10
12
14
16
18
20
22
24
2020W1
2020W3
2020W5
2020W7
2020W9
2020W11
2020W13
2020W15
2020W17
2020W19
2020W21
2020W23
2020W25
2020W27
2020W29
2020W31
2020W33
2020W35
2020W37
VIEWING MINUTES (BILLION)– HD
Channels
Full Day
2019 2020
HD CHANNELS
India 2+
Channel Rank
STAR Sports 1 HD Hindi #23
Big Magic #24
Republic Bharat #25
Colors Marathi #26
Rishtey Cineplex #27
STAR Gold 2 #28
&pictures #29
STAR Bharat #30
Zee Sarthak #31
B4U Kadak #32
ALL CHANNELS
HSM 2+
PRIME TIME
13

14. Advertising Trends
14

15. TOTAL ADVERTISING VOLUME FOR IPL 2020 OPENING WEEK IS 15% HIGHER
THAN 2019 OPENING WEEK
0.75
0.95
1.15
1.35
1.55
1.75
1.95
2.15
Total Ad Volumes (Lacs)
IPL 12 (2019) IPL 13 (2020)
Ad Volumes in Lacs (Only Live Matches)
First seven matches considered for both seasons
Channels:- All Star Sports channels considered that aired all matches across both seasons
(Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons)
15

16. AD VOLUMES SEE GROWTH ACROSS MATCHES
0.23 0.24
0.25
0.21
0.25
0.22
0.270.27
0.29 0.29
0.26
0.31
0.24
0.27
Match 1 Match 2 Match 3 Match 4 Match 5 Match 6 Match 7
IPL 12 (2019) IPL 13 (2020)
14% 22% 14% 23% 23% 12% -2%
Ad Volumes in Lacs Ad Volumes in Lacs (Only Live Matches)
First seven matches considered for both seasons
Channels:- All Star Sports channels considered that aired all matches across both seasons
(Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons)
16

17. ADVERTISER & BRAND COUNT IPL 2020 VS IPL 2019
68
81
Advertiser Count
IPL 12 (2019) IPL 13 (2020)
117
143
Brand Count
IPL 12 (2019) IPL 13 (2020)
First seven matches considered for both seasons (Only Live Matches)
Channels:- All Star Sports channels considered that aired all matches across both seasons
(Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons)
17

18. Appendix for ‘Advertising Trends’ section
18

19. FIXTURES : 2019 vs. 2020
RCB VS CSK
SRH VS KKR
DC VS MI
KP VS RR
DC VS CSK
KKR VS KP
MI VS RCB
MI VS CSK
DC VS KP
RCB VS SRH
RR VS CSK
MI VS KKR
KP VS RCB
DC VS CSK
IPL 2019 IPL 2020
19

20. INDIA
SMARTPHONE BEHAVIOR DURING IPL
2020 WEEK 1 (19th - 25th Sept)
202020

21. 3 HRS 54 MINS
SMARTPHONE USAGE IS 8% UP VERSUS THE RECENT WEEKS
3 HRS 29 MINS
Daily Time Spent on
Smartphone
3 HRS 22 MINS
LOCKDOWN
PHASE 1
UNLOCK
PHASE 1
LOCKDOWN
PHASE 2
LOCK-
DOWN
PHASE 3
LOCK-
DOWN
PHASE 4
UNLOCK
PHASE 2
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
UNLOCK
PHASE 3
Sept. 19th:
IPL 2020
LAUNCHED
PRE-IPL
21

22. WEEKLY TIME SPENT
3 HRS 34 MINS
3 HRS 49 MINS
VIDEO
STREAMING
4 HRS 8 MINS
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
VIDEO STREAMING IS 13% UP VERSUS THE RECENT WEEKS
22

23. MASSIVE GAINS SEEN IN AUDIENCE BASE FOR HOTSTAR, SPORTS APPS,
FANTASY SPORTS
% USERS/WEEK
OVERALL AMONG MALES
IPL Week
(Wk of 19th Sept)
% change
vs Pre
Covid
% change
over Wk of
12th Sept
IPL Week
(Wk of 19th Sept)
% change vs
Pre-COVID
% change over
Week of 12th
Sept
OTT 52% +4% +32% 52% +5% +40%
DISNEY+HOTSTAR 34% +13% +99% 35% +16% +128%
SPORTS APPS 12% +45% +92% 15% +35% +89%
FANTASY SPORTS 20% +106% +80% 24% +93% 147%
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44
1. OTT includes all Video Streaming Apps excluding Youtube
2. Disney+Hotstar App usage above includes all Content and not only Cricket/Sports.
3. Sports Apps includes apps like ESPNCricinfo, OneFootball, CricBuzz, FotMob Soccer Scores, etc. that have sports related content like
scoreboards, and match commentaries (this category does not cover gaming apps)
4. Fantasy Sports here includes cricket-related games that involve team creation and scoreboards basis the real-life performance of players
23

24. SUMMARY – TV VIEWERSHIP
• In opening week 21% growth in average impressions per match vs. 2019, despite one less match &
fewer channels than 2019
• 269 Mn viewers watched IPL in its opening week. 11Mn more viewers per match compared to 2019
o 1 out of 3 TV viewer watched IPL-13 Live
o 44% of TV Households watched IPL-13 Live
o Peak viewership for HD channels
• The opening match of Mumbai Indians vs. Chennai Super Kings witnessed a viewership of 52 million
impressions (29% higher than 2019), watched by 158 million viewers (21% higher than 2019)
• Advertising volumes see 15% growth within Star Sports set of channels/ Live matches (excluding Star
Sport 1 Bangla, Star Sports 2 (HD+SD)
• Both Advertiser and Brand counts increase as compared to the earlier season
24

25. 1. OTT has witnessed a 32% increase in user base for the IPL week over the previous
week, primarily driven by massive gains seen in Disney+Hotstar.
2. Significant Gains in Audience base seen for related Sports Apps / Fantasy Sports Apps,
Disney Hotstar during the IPL week .
TG: ABC, 15-45 YEARS, URBAN ANDROID SMARTPHONE USERS IN 1L+
TOWNS/CITIES
25
SUMMARY – SMARTPHONE BEHAVIOR

26. THANK YOU
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27. ONE MEDIA TRUTH™
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