Consumer Study Findings Report
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Lumikai has released new consumer research from its ‘State of India Gaming Report 2022’, in collaboration with Amazon Web Services (AWS).
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Consumer Study Findings Report
- 1. 1 The following demographic trends across gender, age, and region were observed in the gamers surveyed Demographic Trends Consumer Survey 60% of gamers were men and 40% of gamers were women 42% of people surveyed were regular gamers 50% of gamers were in the age group of 18-30 years 56% of gamers were from non-metros and 44% of gamers were from metros 98% Smartphone Gaming Console 14% N=941 23% PC Preferred gaming devices 82% Gamers are interested in playing games based on Indian mythology 78% Gamers are interested in playing games based on Indian celebrities 79% Gamers are interested in playing games based on Indian themes and history Preferred languages to play games in N=941 Interest in Indian themes 70% 49% 6% English Hindi Tamil 2.4% 2% Marathi Kannada Gamer Preferences Changes in gaming behaviour Gamers are exploring new game categories Gamers responded that earlier they used to play only casual games, but now they play all kind of games Gamers responded that they now experiment with new gaming segments and categories Increasing propensity to pay for games Gamers responded that earlier they used to play games for free, but now they also spend money in games 41% 28% 31%
- 2. 2 Live Game Streaming and Esports trends Consumer Survey Real-time Strategy (RTS) Fighting Sports Multiplayer Online Shooter/ Battle Royale Popular live streaming genres Reasons for tipping 76% Happy with the entertainment provided 44% Expect something from streamer (shoutout) 40% To get alerts to future content 38% Support the streamer 21% Get access to premium content of streamer Participation in Esports N= 404 First person shooters Sports Strategy/RPG Casual Action/Adventure 25% 17% 33% 11% 14% 43% gamers watch live streams 68% people who watch live streams tip the streamer $9.8 is the average tip paid to streamers. N= 941 Popular Esports genres N= 501 20% Play Esports 19% Only View Esports 14% Both Play and View Esports 47% Do not play/view Esports 49% 46% 45% 43%
- 3. 3 Payment Behaviour Consumer Survey Category for which gamers pay 50% of paying gamers are willing to pay for casual games, followed by 48% for midcore and 39% for hyper casual and RMG. 82% paying gamers chose UPI and Wallets as their preferred mode of payment for games 59% of paying users in the survey were New paying Users (started paying for games in last 12 months) Kinds of payments made by gamers 64% of paying gamers make in-app purchases. 64% In App- purchases 57% Subscription 46% Real Money Gaming 14% Virtual Gifting and Tipping N=309 39% Hyper Casual 50% Casual 48% Midcore 27% Hardcore 39% RMG N=309 43% non-gamers feel most inclined to start gaming if games are based on Indian themes like Ramayana. 48% non gamers chose Casual Gaming as the most preferred game category to play games in future.