Social Samosa received exclusive social media breakdown data from PropheSee, where the various aspects of IPL were put into consideration. Royal Challengers Bangalore was indeed the most royally treated team on varied digital platforms by creating the most engaging content on Instagram, Twitter, and YouTube; the man who led the team and the series, Virat Kohli, was the social captain of this edition of the IPL acquiring the maximum fans on all social platforms standing firm on the top and having the maximum SoV of 33.03%. Kolkata Knight Riders followed closely by creating the most engaging content on Facebook with 26,211,941. On the basis of audience acquisition on Facebook, Royal Challengers Bangalore acquired the maximum audiences - 582,858, on Instagram 233,751 audience while 48,008 on YouTube. Kolkata Knight Riders on the other hand tracked the highest average daily change in Twitter followers with over 2.5k per day. Some of the fascinating statistics highlighted in the report are: • Rising Pune SuperGiants witnessed the largest single day fan acquisition with 5.9k fresh followers on April 9, 2016. • Delhi Daredevils saw the largest fan loss of 3.5k despite their win against the Gujarat Lions but again gained highest followers of 8.2k on the day they lost with Royal Challengers Bangalore. • Kolkata Knight Riders earned the title of top 3 engaging posts on Facebook, where all the posts were about the team owner and star Shah Rukh Khan with two being with his son Abram Khan. • Talking about the opening ceremony, Mumbai Indians were on the top with a SoV of 24.78% Social media score in the digital world has its own significance, as the teams managed to win the hearts of netizens through their digital activities. Take a look at the report to understand detail insights around IPL 9 on social media.

1. Read time: 15 Minutes
IPL Season 9
Social Media Highlights
Duration: April 9 - May 29, 2016
Channels: Facebook, Twitter, Instagram, YouTube

2. Brands Analyzed In This Report
2

3. Slide No
Social Fan Base vs Audience Acquired 5
Channel Leaders Based On Audience Acquisition 6
Daily Audience Growth
➔ Facebook
➔ Twitter
➔ Instagram
➔ Youtube
7 to 10
Promoted Post Detection
➔ No. of Posts
➔ Engagements
➔ Content Resonance
➔ Advocacy & Conversations
➔ Paid Campaign Effectiveness
➔ Boosting Efficiency
➔ Estimated Boosting Budget
11-18
Best Performing Content
➔ Facebook
➔ Twitter
➔ Instagram
➔ Youtube
19 to 22
Boosting Overview teamwise 23-30
Captains of Social 31
Tournament Popularity by Country 32
Opening Ceremony: Team's Share of Voice 33
Final Game: Most Talked About Players & Team's Share of Voice 34-35
Final Game: Most Effective Brand Campaign & Link Tracking 36
Contents
3

4. Summary
4
Social Fan Base vs Audience Acquired:
➔ Royal Challengers Bangalore acquired most number of fans [1.7 M] followed by Kolkata Knight Riders [1.3 M].
➔ Royal Challengers Bangalore lead in the average daily audience acquisition on all the channels in the set except Twitter. Kolkata Knight
Riders lead the average daily audience acquisition on Twitter.
Best Performing Content:
Facebook
➔ Kolkata Knight Riders shared most engaging content on Facebook, all top 3 posts were boosted. Detected through PropheSee's Paid Post
Detection Feature.
Twitter
➔ Royal Challengers Bangalore shared most engaging Tweet followed by Sunrisers Hyderabad
Instagram
➔ Royal Challengers Bangalore shared most engaging content on Instagram.
YouTube
➔ Royal Challengers Bangalore shared most engaging content on YouTube.
Captains of Social
➔ Virat Kohli was the social captain of the tournament leading overall on Facebook, Twitter, Instagram in terms of audience acquisition in 7
weeks window.
Opening Ceremony: Teams’ Share of Voice
➔ Mumbai Indians [24.78%] lead the set in overall share of voice during IPL opening ceremony followed by Royal Challengers Bangalore
[22.17%]
Final Game: Most Talked About Players & Teams’ Share of Voice
➔ Royal Challengers Bangalore was most talked about team on the final game of the tournament and Virat Kohli was most talked about player
for the same.
Final Game: Most Effective Brand Campaign & Link Tracking
➔ Bajaj Finserv ran most effective campaign, #50For4 and gained 11,728 total handle mentions on Twitter on the final game.

5. 5
Social Fan Base vs Audience Acquired
Royal Challengers
Bangalore
Kolkata Knight
Riders
Rising Pune
Supergiants
Sunrisers
Hyderabad
Mumbai
Indians
The Gujarat
Lions
Delhi
Daredevils
Kings XI
Punjab
Year Joined IPL 2008 2008 2016 2013 2008 2016 2008 2008
Followers:
Final Day IPL 9
10,603,258 16,215,452 1,578,828 5,195,904 12,685,684 1,100,206 4,549,963 8,895,061
Followers:
Day 1 IPL 9
8,809,368 14,841,925 384,006 4,211,132 11,832,044 361,838 3,951,485 8,656,546
Followers Acquired 1,793,890 1,373,527 1,194,822 984,772 853,640 738,368 598,478 238,515
% Change 20.36% 9.25% 311.15% 23.38% 7.21% 204.06% 15.15% 2.76%
➔ Royal Challengers Bangalore tracked with highest number of audience acquired during the tournament [1.7 M new followers] followed
by Kolkata Knight Riders [1.3 M new followers]
➔ Rising Pune Supergiants tracked with highest audience change percentage [311.15%] followed by The Gujarat Lions [204.06%].

6. 6
Channel Leaders Based On Audience Acquisition
Total Audience Acquired
+ 125,985
Average Daily Followers Change
+ 2,544
Total Audience Acquired
+ 582,858
Average Daily Likes Change
+ 28,176
Total Audience Acquired
+ 233,751
Average Daily Followers Change
+ 4,691
Total Audience Acquired
+ 48,008
Average Daily Subscribers Change
+ 962

7. 7
Royal Challengers
Bangalore
Kolkata Knight
Riders
Rising Pune
Supergiants
Sunrisers
Hyderabad
The Gujarat
Lions
Mumbai Indians Delhi Daredevils
Kings XI
Punjab
Average Daily Likes
Change
28,176 24,582 22,064 16,936 12,875 11,889 8,999 2,553
Max Daily Likes
Change
86,584 55,371 110,169 46,538 55,447 58,049 32,102 8,111
Date 10-May 5-May 15-May 10-May 28-Apr 12-May 1-May 9-Apr
Daily Audience Growth on Facebook
➔ Royal Challengers Bangalore tracked with highest average daily change in Facebook page likes [+ 28.1K per day] during the reporting
period.
➔ Kings XI Punjab tracked with highest number of fan loss [3,190] during given duration, it peaked on April 25 [-1272].
➔ Rising Pune Supergiants saw largest single day fan acquisition [110,169 new likes] on May 15, 2016 likely driven by post shared on May
14 showcasing behind the scenes video of #SuperGiants captain, MS Dhoni. 3 promoted posts were also detected on May 14.
➔ Kolkata Knight Riders saw significant fan growth during May 10 to May 14 likely driven by #BollywoodKnights campaign posts during this
period.

8. 8
Daily Audience Growth on Twitter
Kolkata Knight
Riders
Mumbai
Indians
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Kings XI Punjab
Delhi
Daredevils
Rising Pune
Supergiants
The Gujarat
Lions
Average Follower
Growth
2,544 2,078 2,015 1,290 1,124 927 849 786
Peak Follower
Acquisition
4,442 4,052 3,734 3,187 2,363 1,921 5,934 1,860
Date 10-Apr 9-Apr 29-May 29-May 9-Apr 10-Apr 9-Apr 11-Apr
➔ Kolkata Knight Riders tracked with highest average daily change in Twitter followers [+ 2.5K per day] during the reporting period.
➔ No team lost followers during this period
➔ Rising Pune Supergiants saw largest single day fan acquisition [5.9K new followers] on April 9, 2016 likely driven by Tweet marking
victory against Mumbai Indians on same day.

9. 9
Daily Audience Growth on Instagram
Royal Challengers
Bangalore
Mumbai
Indians
Delhi
Daredevils
Rising Pune
Supergiants
Sunrisers
Hyderabad
Kings XI
Punjab
The Gujarat
Lions
Kolkata Knight
Riders
Average Daily Followers
Change
4,691 3,385 2,024 1,509 1,235 1,213 1,141 779
Max Daily Followers
Change
7,560 4,777 8,253 5,944 2,382 2,004 2,791 3,003
Date 25-May 9-Apr 22-May 9-Apr 29-May 9-Apr 9-Apr 9-Apr
➔ Royal Challengers Bangalore tracked with highest average daily change in Instagram followers [+ 4.6K per day] during the reporting
period.
➔ Delhi Daredevils saw largest fan loss on May 4 [- 3.5K] despite of their win against Gujarat Lions and gained highest followers again [8.2
K] on May 22. Same day they played against Royal Challengers Bangalore and lost the game.
➔ Rising Pune Supergiants saw largest single day fan acquisition [5.9K new followers] on April 9, 2016 likely driven by Tweet marking
victory against Mumbai Indians on same day.

10. 10
Daily Audience Growth on YouTube
Royal Challengers
Bangalore
Mumbai
Indians
Delhi
Daredevils
Rising Pune
Supergiants
Sunrisers
Hyderabad
Kings XI
Punjab
The Gujarat
Lions
Kolkata Knight
Riders
Average Daily Followers
Change
4,691 3,385 2,024 1,509 1,235 1,213 1,141 779
Max Daily Followers
Change
7,560 4,777 8,253 5,944 2,382 2,004 2,791 3,003
Date 25-May 9-Apr 22-May 9-Apr 29-May 9-Apr 9-Apr 9-Apr
➔ Royal Challengers Bangalore tracked with highest average daily change in subscribers [+ 4.6K per day] during the reporting period.
◆ Royal Challengers Bangalore saw largest single day fan acquisition [7.5K new subscribers] on May 25, 2016.
➔ Royal Challengers Bangalore also posted highest number of videos [48] during the tournament duration of 51 days. All posts were about
the bonding among the squad, how RCB is able to play bold and celebrate each moment during the tournament.

11. Facebook: Promoted Post Detection Snapshot
The following table showcases the overall post & engagements breakdown in terms of promoted/organic for all brands considered in this report.
Please note, the cells highlighted in green indicate the “winning” brand in that category. For example Kolkata Knight Riders yielded the most
engagements from promoted Facebook content [90.11%].
11
POSTS ENGAGEMENTS
Total Likes Organic Promoted Total % Promoted Organic Promoted Total % Promoted
DD 3,667,305 2,891 35 2,926 1.20% 955,634 1,011,552 1,967,186 51.42%
KXIP 7,712,851 3,146 53 3,199 1.66% 1,268,014 2,389,237 3,657,251 65.33%
KKR 14,310,717 281 255 536 47.57% 2,593,382 23,618,559 26,211,941 90.11%
MI 10,607,720 414 165 579 28.50% 3,051,265 10,124,561 13,175,826 76.84%
RPS 1,420,273 4,996 75 5,071 1.48% 881,604 2,081,943 2,963,547 70.25%
RCB 8,487,886 6,563 138 6,701 2.06% 3,479,066 6,616,276 10,095,342 65.54%
SRH 4,276,663 5,477 77 5,554 1.39% 2,838,376 2,424,586 5,262,962 46.07%
TGL 958,411 3,110 27 3,137 0.86% 996,902 494,002 1,490,904 33.13%

12. Overview I: Number of Posts
The following chart illustrates the overall breakdown of posts made by the considered brands in this report as paid (promoted) posts or
organic posts.
12
27,703
Total Posts
825
Paid Posts
26,878
Organic Posts
Delhi
Daredevils
Kings XI
Punjab
Kolkata
Knight Riders
Mumbai
Indians
Rising Pune
Supergiants
Royal Challengers
Bangalore
Sunrisers
Hyderabad
The Gujarat
Lions
Paid Posts 35 53 255 165 75 138 77 27
Organic Posts 2,891 3,146 281 414 4,996 6,563 5,477 3,110
Total Posts 2,926 3,199 536 579 5,071 6,701 5,554 3,137

13. Overview II: Engagements
13
The following chart illustrates the overall breakdown of engagements garnered by the considered brands’ posts in this report as paid
(promoted) engagements or organic engagements.
Delhi
Daredevils
Kings XI
Punjab
Kolkata
Knight Riders
Mumbai
Indians
Rising Pune
Supergiants
Royal Challengers
Bangalore
Sunrisers
Hyderabad
The Gujarat
Lions
Paid Engagements 1,011,552 2,389,237 23,618,559 10,124,561 2,081,943 6,616,276 2,424,586 494,002
Organic Engagements 955,634 1,268,014 2,593,382 3,051,265 881,604 3,479,066 2,838,376 996,902
Total Engagements 1,967,186 3,657,251 26,211,941 13,175,826 2,963,547 10,095,342 5,262,962 1,490,904
64.8M
Total Engagements
48.7M
Paid Engagements
16M
Organic
Engagements

14. Organic vs. Paid: Content Resonance
Use this slide to gauge which brand’s promoted vs. organic content is resonating with their fans. The higher the average engagements per
type of post (paid/organic), the more that content resonates with a brand’s fans.
Please note that Kolkata Knight Riders garnered the most Average Engagements Per Post for both Organic and Promoted post during the
duration of IPL ‘16
14
Delhi
Daredevils
Kings XI
Punjab
Kolkata
Knight Riders
Mumbai
Indians
Rising Pune
Supergiants
Royal Challengers
Bangalore
Sunrisers
Hyderabad
The Gujarat
Lions
Average Engagements
per Promoted Post
28,901 45,080 92,622 61,361 27,759 47,944 31,488 18,296
Average Engagements
per Organic Post
331 403 9,229 7,370 176 530 518 321

15. Organic vs. Paid: Advocacy & Conversation
The following table shows the breakdown of the type of paid engagements garnered per brand across all boosted posts. Use this slide to
drive insights on advocacy & conversation:
● Gujarat Lions’s promoted content yielded the maximum shares among competitors in this report [2.34%], indicating that Gujarat
Lions’s boosted posts are driving the highest advocacy.
○ Rising Pune Supergiants’s promoted content also yielded the maximum comments among competitors in this report [1.97%],
indicating that Hopscotch’s content is driving the highest conversation.
● Gujarat Lions’s organic content yielded the maximum shares among competitors in this report [2.36%], indicating that Gujarat Lion’
s organic posts are driving the highest advocacy.
○ Rising Pune Supergiants’s organic content yielded the maximum comments among competitors in this report [2.94%],
indicating that Rising Pune Supergiants’s organic content is driving the highest conversation.
15
Promoted Posts Organic Posts
% of Likes % of Comments % of Shares
DD 98.70% 0.59% 0.71%
KXIP 99.05% 0.56% 0.39%
KKR 98.36% 0.65% 0.99%
MI 98.38% 0.72% 0.90%
RPS 96.47% 1.97% 1.56%
RCB 97.89% 0.65% 1.47%
SRH 97.99% 1.05% 0.96%
TGL 96.07% 1.58% 2.34%
% of Likes % of Comments % of Shares
DD 96.73% 1.71% 1.56%
KXIP 97.12% 2.08% 0.81%
KKR 96.66% 1.89% 1.46%
MI 96.80% 1.77% 1.43%
RPS 95.18% 2.94% 1.88%
RCB 97.40% 1.40% 1.21%
SRH 97.24% 1.74% 1.03%
TGL 94.98% 2.67% 2.36%

16. Paid Campaign Effectiveness
16*Please note that only brands that used hashtags in their promoted posts can be tracked for this section
Please note the word-cloud is based on hashtag campaign ran by mentioned brands and the size of the font is directly proportional to usage
frequency of that hashtag.

17. Boosting Efficiency
17
The following chart illustrates the boosting efficiencies followed by brands in this report. The closer to the left corner, the more efficient a
brand. The bottom right corner represents the least efficient area.
Boosting Efficiency:
The number of Promoted engagements yielded per Promoted post shared. A value of:
1 → implies that Promoted posts are garnering nearly the same engagement as compared to organic posts.
>1 → implies that Promoted posts are better targeted and drive higher engagements than organic posts.
<1 → implies that boosted posts are yielding less engagement than organic posts
Boosting
Efficiency
DD 42.99
KXIP 39.43
KKR 1.89
MI 2.70
RPS 47.50
RCB 31.82
SRH 33.23
TGL 38.50

18. Estimated Boosting Budget per Post (USD)
18
Refer to this slide to understand estimated boosting budget(s) for a brand in the given reporting period.
DD KXIP KKR MI RPS RCB SRH TGL
Delhi
Daredevils
Kings XI
Punjab
Kolkata
Knight Riders
Mumbai
Indians
Rising Pune
Supergiants
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
The Gujarat
Lions
Budget Per Post (USD) $1,740 $2,644 $5,791 $3,900 $2,480 $3,071 $2,197 $1,548
Total Budget (USD) $60,914 $140,147 $1,476,680 $643,514 $185,985 $423,833 $169,149 $41,783

19. The following are the most engaging posts overall (Top 3) shared on Facebook by teams in this report. Please note that all the posts were
made by Kolkata Knight Riders. All the posts were about Shah Rukh Khan, brands can look at leveraging engagements through celebrity
pages/ moments they share during IPL.
Best Performing Posts
19
4 May at 11:08 PM 17 May at 2:33 PM 5 May at 3:35 PM
Engagement 950,781
Likes 934,102
Comments 5,052
Shares 11,627
Engagement 934,385
Likes 922,146
Comments 4,018
Shares 8,221
Engagement 787,781
Likes 777,964
Comments 3,281
Shares 6,536
Denotes post is promoted. Tracked through PropheSee’s Paid Post Detection Feature

20. The following are the most engaging tweets overall (Top 3) shared on Twitter by brands in this report.
Best Performing Posts
Engagement 3,370
Retweets 756
Likes 2,614
20
Engagement 3,095
Retweets 1,220
Likes 1,875
Engagement 2,814
Retweets 1,240
Likes 1,574
28 May at 9:20 PM 30 May at 11:26 AM 30 May at 11:20 AM

21. The following are the most engaging posts (Top 3) shared on Instagram this reporting period.
Best Performing Posts
21
May 24 at 11:49 AMMay 28 at 10:38 PM 28 May at 12:36 PM
Engagement 27,550
Likes 27,303
Comments 247
Engagement 19,684
Likes 19,385
Comments 299
Engagement 19,490
Likes 19,352
Comments 138

22. 22
The following are the most engaging posts (Top 3) shared on YouTube this reporting period.
Best Performing Posts
11 April at 10:12 AM
Engagement 1,414,469
Views 1,404,536
Likes 9,359
Dislikes 232
28 April at 11:32 AM 25 May at 12:11 AM
Engagement 626,796
Views 621,209
Likes 5,262
Dislikes 131
Engagement 497,745
Views 494,314
Likes 3,120
Dislikes 173

23. 23
Boosting Overview: Delhi Daredevils
% of Promoted Posts 1.20%
% of Promoted Engagements 51.42%
Boosting Efficiency 42.99
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $1,740
Most Engaging Promoted Post
Type of Media Promoted
8 May at 4:00 PM
Engagement 220,500
Likes 220,000
Comments 355
Shares 145

24. 24
Boosting Overview: Kings XI Punjab
% of Promoted Posts 1.66%
% of Promoted Engagements 65.33%
Boosting Efficiency 39.43
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $2,644
Most Engaging Promoted Post
Type of Media Promoted
28 March at11:56 AM
Engagement 170,960
Likes 170,392
Comments 192
Shares 376

25. 25
Boosting Overview: Kolkata Knight Riders
% of Promoted Posts 47.57%
% of Promoted Engagements 90.11%
Boosting Efficiency 1.89
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $5,791
Most Engaging Promoted Post
Type of Media Promoted
4 May at 11:08 PM
Engagement 950,781
Likes 934,102
Comments 5,052
Shares 11,627

26. 26
Boosting Overview: Mumbai Indians
% of Promoted Posts 28.50%
% of Promoted Engagements 76.84%
Boosting Efficiency 2.70
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $3,900
Most Engaging Promoted Post
Type of Media Promoted
12 May at 1:12 PM
Engagement 256,316
Likes 254,294
Comments 993
Shares 1,029

27. 27
Boosting Overview: Rising Pune Supergiants
% of Promoted Posts 1.48%
% of Promoted Engagements 70.25%
Boosting Efficiency 47.50
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $2,480
Most Engaging Promoted Post
Type of Media Promoted
29 April at 9:42 PM
Engagement 79,135
Likes 77,528
Comments 650
Shares 957

28. 28
Boosting Overview: Royal Challengers Bangalore
% of Promoted Posts 2.06%
% of Promoted Engagements 65.54%
Boosting Efficiency 31.82
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $3,071
Most Engaging Promoted Post
Type of Media Promoted
7 April at 9:06 PM
Engagement 245,705
Likes 231,528
Comments 2,944
Shares 11,233

29. 29
Boosting Overview: Sunrisers Hyderabad
% of Promoted Posts 1.39%
% of Promoted Engagements 46.07%
Boosting Efficiency 33.23
Type of Post Boosted Most Photo
Average Budget Per Post (USD) $ 2,197
Most Engaging Promoted Post
Type of Media Promoted
9 May at 7:46 PM
Engagement 80,152
Likes 76,159
Comments 1,390
Shares 2,603

30. 30
Boosting Overview: The Gujarat Lions
% of Promoted Posts 0.86%
% of Promoted Engagements 33.13%
Boosting Efficiency 38.50
Type of Post Boosted Most Photo
Average Budget Per Post (USD) 1,548
Most Engaging Promoted Post
Type of Media Promoted
11 May at 11:58 PM
Engagement 39,055
Likes 37,239
Comments 1,640
Shares 176

31. Captains of Social Media
Facebook
Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
1 Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli
2 Gautam Gambhir Gautam Gambhir David Warner David Warner MS Dhoni MS Dhoni David Warner
3 Suresh Raina Suresh Raina Gautam Gambhir Gautam Gambhir David Warner David Warner MS Dhoni
Twitter
Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
1 Suresh Raina Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli
2 Virat Kohli Suresh Raina Suresh Raina Suresh Raina Suresh Raina Suresh Raina Suresh Raina
3 Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma
Instagram
Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
1 Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli
2 MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni
3 Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma
Below chart is based on new followers acquired during the IPL season 9 by each team’s captain on Facebook, Twitter & Instagram.
Only top 3 players are shortlisted for each week for each channel. Use this graph to identify which captain is most popular in each
week.

32. 32
Tournament Popularity by Country
Rank Country Number of Facebook Followers
1 India 37,506,571
2 Bangladesh 5,875,301
3 Pakistan 2,583,507
4 Nepal 532,870
5 Dubai 531,287
6 Sri Lanka 485,135
7 South Africa 385,104
8 United States 354,716
9 United Kingdom 159,998
10 Afghanistan 154,180
Below chart is a sum of each team’s country-wise page likes. Mentioned countries topped the list. The order can be assumed as total number
of people interested in the tournament on social media from each country.

33. 33
IPL Opening Ceremony: Most Talked About Teams
#SunrisersHyderabad
SoV - 1.55%
#RCB
SoV - 22.17%
#MI
SoV - 24.78%
#AmiKRK
SoV - 21.32%
#GujrathLions
SoV - 13.17%
#DD
SoV - 3.73%
#KXIP
SoV - 4.97%
#RPS
SoV - 8.31%

34. 34
RCB vs SRH Final Game
VIRAT KOHLI
SoV - 33.03%
DAVID WARNER
SoV - 23.86%
CHRIS GAYLE
SoV - 23.76%
SHANE WATSON
SoV - 8.89%
YUVRAJ SINGH
SoV - 10.43%
SUNRISERS HYDERABAD
#OrangeArmy
SoV - 42.43%
Usage Count- 8,845
ROYAL CHALLENGERS BANGALORE
#PlayBold
SoV - 57.57%
Usage Count- 11,999
Most Talked About Team
Most Talked About Players

35. 35
Most Effective: Bajaj Finserv’s #50For4 Campaign
➔ Bajaj’s #50For4 campaign tracked with the most
mentions [11.7K], followed by Vivo, KFC India & LMJ
Logistics.
◆ Bajaj Finserv’s Twitter handle also garnered the
most mentions [11.8K] followed by KFC India &
LMJLogistics. Vivo did not garner as many handle
mentions, indicating dialogue/conversation was
low.
➔ Bajaj Finserv shared 14 links to participate in the #50for4
contest, using PropheSee’s proprietary link analytics
feature, the chart to the left illustrates the number of
clicks garnered by each link.
◆ The links together yielded a total of 1.4K clicks to
Bajaj Finserv’s website.
◆ Pls note, the “Contest” link (in purple) far
outperformed all other links shared.
◆ The Top 3 Most clicked links are marked below
head to head with the total clicks yielded, top 3
referring platforms & Top location of users
engaging with the links.

36. 36
Most Retweeted Tweets: Final Game
Engagement 48,285
Retweets 9,119
Likes 39,166
Engagement 1,256
Retweets 472
Likes 784
Engagement 7,233
Retweets 3,256
Likes 3,977
1 2 3