Since Saturday Off was something that people at Gozoop wanted since a long time, they thought to make people curious and excite them before giving away the BIG news!
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Social Media Case Study: #AwesomeStuffWeDo by GoZoop
1. Breaking the News Through Twitter.
After all, we love Social Media!
#AwesomeStuffWeDo
How a #tag that was more for employees went on to trend in Mumbai
on a weekend!!!
2. How it all started?
Gozoop Decided to have
alternate Saturdays off
3. Then came the Big Question –
How do we give it away?
Since Saturday Off was something
that people at Gozoop wanted
since a long time, we thought
let’s make people curious and
excite them before giving away
the BIG news!
9. Total number of posts on the #tag
900+
Tweets @mentioning Gozoop
Original Tweets
432+
132 375
Retweets
Total reach
702,211
Timeline
deliveries
2,339,981
14. Takeaways
‘Twitter to unlock news’ turned out to be a crazy idea.
People were all charged up which translated to be a
perfect way to end the week.
We also realized a lot things that our guys cherish
while working. *the best part* :p
We never started the #tag to trend, initially the target
was 300 tweets which we then pushed to 500.
Overall a fun filled Saturday trending
#AwesomeStuffWeDo