The document summarizes a Twitter marketing campaign by Shine.com called #YaarTuGodHai. It describes building anticipation for a contest on June 10th then launching the contest on June 11th where users tweeted scenarios about friends. The contest ran for 11 hours and was a success, with #YaarTuGodHai trending in India as #1 and worldwide as #4 within 30 minutes. Screenshots were taken of tweets from the brand and others.