A brief overview of Social Media Marketing for Business.

1. Social media 101
For Business
©2011 Social Savvy Geek, LLC

2. Expectations

3. Think Social
Media is for
kids, not
business? Think
again!
Learn How the Smartest Main Street
Businesses - Just Like Yours - are Using
Social Media to Crush the Competition!

4. What is social media marketing?
so-cial me-di-a mar-ket-ing (noun)
1. The use of online social media sites to:
• Promote services, events, or products
• Pursue branding goals
• Increase market awareness
• Efficiently reach and engage consumers
• Drive more business/increase sales

5. Who Cares?
2/3 of online adults use social media platforms such as
Facebook, Twitter and LinkedIn (Pew)
AND
Facebook alone has over 750 million users…

6. Where is buyer attention?
Americans spent 53.5 billion minutes on Facebook in 2011
(Nielsen)

7. (In May alone…)

10. Naysayers
1. Social media is a waste of time
2. Only young people are using social media
3. Social media ROI cannot be measured
4. Social media is pretty easy/unimportant-(I’ll give it to
the intern to handle)
5. Social Media has no place in business

11. Pollyannas
1. Social media will replace real-life networking
2. Social media can replace your website
3. Social media is free marketing!
4. Social media marketing gets immediate results
5. Social media marketing is the ANSWER!

12. Reality: It’s working, but it’s
not the ONLY thing...
• 63% of companies using social media say it has increased their marketing
effectiveness (HubSpot)
• 88% of marketers have indicated that social media efforts have generated more
exposure for their business (Harp Social)
• 73% of marketers plan to increase their use of Facebook (Harp Social)
• 90% of social businesses say SMM is important to their business (Social Media
Examiner)

13. Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social channels1
• 85% expect companies to interact with them on those social channels2
1,2 Cone Business Study on Social Media, 2008

14. And customers are rewarding
businesses that do social media…

16. How your business can benefit
• Increase engagement with customers and prospects
• Affordably build brand awareness
• Boost website traffic
• Grow your email list
• Build your influence
• Promote events and special offers
• Find new customers
• Quickly address negative PR
• Increase customer loyalty

17. Top challenges
• Overcoming cultural resistance to social media
• Lack of resources to maintain consistent effort
• Perceived as too difficult/overwhelming
• Measuring ROI is not always easy (and requires some savvy)
• Devising a method to the madness

18. Social Media Changes
EVERYTHING...
...and NOTHING!
...WHAT?

19. NO!
• Fear
• Loss of control
• Dilution of Brand
• Waste of time
• Fad
• Difficult
• Confusing
©2011 Social Savvy Geek, LLC

20. Reality
• Conversation online
• Brand building
• Lasting trend
• Manageable
• Scalable
• Learnable
©2011 Social Savvy Geek, LLC

21. Tools
• Facebook
• LinkedIn
• Twitter
• Wordpress
• YouTube
• Flicker
• Foursquare
• Google +
• Email Newsletter
• & more every day...
©2011 Social Savvy Geek, LLC

22. Core Mission
• Clients/Customers
• Sales
• Events
• Projects
• Brand Awareness
©2011 Social Savvy Geek, LLC

23. Networking
The SAME rules apply
(online)
©2011 Social Savvy Geek, LLC

24. Go where your people are...

25. • Imagine you are at a live networking function
• Have a PLAN (before, during, & after)
• Introduce yourself
• Find out about the other party
• Make introductions & Share connections
• Be a resource
• Farming not Hunting
• Visibility, Credibility, & Marketability
©2011 Social Savvy Geek, LLC

26. ©2011 Social Savvy Geek, LLC

27. Don’t be “that guy”
• 70:20:10
• Don’t over-share
• Don’t sell
• Don’t be a snob
• Remember your
audience
• Be open & honest
• Be patient ©2011 Social Savvy Geek, LLC

28. Be REAL
• Show that you are actually in the community and are human
•People do not expect perfection, just honesty and respect

29. Brand Management
• Strategy
• Phases
• Set Up
• Manage
• Adapt
©2011 Social Savvy Geek, LLC

30. Set Up & Integrate
• Identify your target audience
• Choose appropriate tools
• Define your Brand
• Logo, colors, fonts
• Use what you have
• Website, Email newsletter, Database
• Add Social Media icons
• Facebook Business Page, LinkedIn Company Page, Twitter, Google +
• Directories, Memberships, Associations
©2011 Social Savvy Geek, LLC

31. Content is King
• Drives traffic
• Does not ALL have to be original
• You can repurpose your content
• Articles, Press Releases, Event Summaries
• Blog
• Newsletter
• Channels (Facebook, LinkedIn, Twitter)
©2011 Social Savvy Geek, LLC

32. Proactively cross-pollinate

33. Collect email opt-ins
• Have people opt into your email list on your social media site

34. Run social promotions, contests, etc.
• People want to engage with brands!
• Photo contests, sweepstakes,
surveys, etc. drive engagement
• Engaged customers and prospects
buy more

35. BONUS. Advertise
• Amazing opportunity to target locally, specific interests, etc.
• Very affordable
• Easy to do
• Facebook will occasionally give money away for advertising

36. Frequently Asked Questions

37. How much time will I need to spend each
week on social media?
75% of businesses spending as little as 6
hours per week on social media marketing
saw increased traffic.
(Social Media Examiner)

38. Which social platforms should my business
use?
• Users?
• Competitors?
• Consider multiple channels!
Trick: Use the search function on a network to gauge activity related to your
industry/market vertical/audience

39. Diversify
• Use multiple social media channels
• YouTube is HUGE
• Pinterest is taking off like a rocket!
• Choose your channels and commit to them

40. How can I avoid the common mistakes
that businesses make?
1. Have a plan/be prepared
2. Don’t obsess
3. Engage & promote
4. Talk with (not at)
5. No interns/teenagers

41. What should we consider when evaluating
the efficacy of social media.
•Bigger than sales!
•Generating word of mouth marketing
•Strengthening brand loyalty with your customers
•Adding value

42. People are talking. Are you part of the
conversation?
•Social media is not a passing fad!
•53% of people on Twitter recommend companies
and/or products in their tweets (ROI Research for
Performance)
•The average consumer mentions specific brands
over 90 times per week in conversations with
friends, family, and co-workers (WOMMA)

43. Questions?

44. text “fan SocialSavvyGeek” to 32665
©2011 Social Savvy Geek, LLC