iWeb Digital Marketing Diploma Overview Most customers today use the web as their primary source of research prior to purchasing. Learning to effetively market your business online is a critical part of maintaining and growing your market share no matter what business you are in. With a wide range of options to help promote your business and many potential pitfalls along the way - it is important to understand the fundamental principles and techniques involved in promoting and marketing your business in the digital age. This course provides a thorough grounding in Digital Marketing and the practical real world skills to put these skills into practice. Content • Overview online Marketing • Planning for web marketing • Best practice business case studies • Search Engine Optimisation • Pay Per Click (PPC) advertising Bidding, budgets, creative adverts • Google Analytics • Banner Advertising • The language of social media • Blogging, RSS, YouTube, Vlogs • Facebook and Twitter • The art of E-Mail marketing E-mail newsletters, adding subscribers, free e-mail tools • Encouraging viral growth • Integrating your social media efforts to deliver on your business strategy • Your website and social media • Existing customers and social media • Common mistakes in web marketing • Free ways to market your website

1. Internet & Web Development
You will learn how to:
iWeb Digital Marketing Diploma
Develop effective e-mail
marketing campaigns
Overview
Work with Facebook for
your business
Create and manage a blog
and vblog
Use Twitter to broadcast
news and events
Develop online advertising
campaigns
Analyse advertising results
... and much more
Audience
The course will suit sales
and marketing managers,
managing directors, IT
managers and those
interested in online
marketing generally.
Duration
DAY:
6 Days
Most customers today use the web as their primary source of research prior to purchasing. Learning
to effetively market your business online is a critical part of maintaining and growing your market
share no matter what business you are in. With a wide range of options to help promote your
business and many potential pitfalls along the way - it is important to understand the fundamental
principles and techniques involved in promoting and marketing your business in the digital age. This
course provides a thorough grounding in Digital Marketing and the practical real world skills to put
these skills into practice.
Content
• Overview online Marketing
• Planning for web marketing
• Best practice business case studies
• Search Engine Optimisation
• Pay Per Click (PPC) advertising
Bidding, budgets, creative adverts
• Google Analytics
• Banner Advertising
• The language of social media
• Blogging, RSS, YouTube, Vlogs
• Facebook and Twitter
• The art of E-Mail marketing
E-mail newsletters, adding subscribers, free e-mail tools
• Encouraging viral growth
• Integrating your social media efforts to deliver on your business strategy
• Your website and social media
• Existing customers and social media
• Common mistakes in web marketing
• Free ways to market your website
Objectives
On completion of the course attendees will have a thorough understanding of digital marketing
and how it can be used effectively for their business. Attendees will learn how to create and
manage an effective e-mail marketing campaign. Learn how to work with social media sites such
as Facebook and Twitter for their business. How to use Google to drive traffic and customers to
their site and analyse the results of their online marketing campaigns. Note: To attain the iWeb
Marketing Diploma attendees must complete a project and examination.
See also
Our course on Marketing with Social Media, our Webmaster Level 1 and Level 2 courses, our
DreamWeaver, Flash and FireWorks courses and our courses on JavaScript and ASP Programming.
International Academy of Computer Training
www.iactonline.com
info@iactonline.com
32 Fitzwilliam Street Upper, Dublin 2
7 Catherine Street, Waterford
75 Canon St., London EC4N 5BN
Tel: +353 1 434 7600
Tel: +353 51 854 774
Tel: +44 800 587 0003
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