Established in 2009, Socialab is a digital-first ad agency, based in Athens. With a dynamic team of 50 talented people, it provides services to national and international clients. Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament. Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges. In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years. As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.

1. Who We Are

2. Doing business without advertising is like winking to a girl in the dark. You
know what you are doing, but no-one else does. -- S. H. Britt, Clio Award
Winner
About Us

3. DIGITAL MASTERY
We’ve been in Digital since 1994
and our collective experience in
user strategy spans across brands,
publishers and agencies.
VIDEO FIRST
We are one of the first agencies to have
invested in an in-house 4K video
production studio to help our clients
produce content, in real-time and cost-
effectively.
IN-HOUSE DEVELOPMENT
We believe that if you look at our credentials,
you will understand the core of our business,
what we are really about.
IN BUSINESS SINCE 2009
Socialab started trading in 2009 and has
incorporated all the advertising tools that
our partners and department heads
have been using since the 1990s.
LARGEST INDEPENDENT
Socialab is part of a group of companies under the same management with a total
revenue of €9m, of which €7m in digital, making us the largest Greek group in digital
creative and production that does not belong in an international network.
360 AGENCY
Our clients have the benefit of having a one-stop shop
available for them for all their communication needs.

4. Campaign Experience

5. Education
Development
PR
Below
Above
Digital
360° Services

6. Strategy
&
Creative
Public
Relations
Social
Media
Listening /
Monitoring
Email
Marketing
Performance
Marketing
Media
Buying
Web Design
& Development
Web / Mobile
Applications
CRM, Loyalty or
eShop development
TV Commercials
Print &
Outdoor
Radio
Spots
Indicative Services

7. ClienteleClientele

8. Awards

9. Own studio
We created our very own studio internally, in order to provide
value-for-money solutions for small, quick and quality productions
or photoshoots.

10. Suit.gr
Since 2009, we are the people
behind Suit.gr, the 1st and most
popular Greek website with digital
marketing news & tips.
Suit.gr is read by more than 1,300
people daily, a growing audience that
is mostly comprised of marketing and
advertising professionals.

11. Education
In 2013, Socialab partnered with ALBA Graduate Business School in Athens and
the Digital Marketing Institute in Ireland to educate in digital marketing.
We have now reached the milestones of training 1,200 executives in Greece in
the Professional Diploma in Digital Marketing. This gives us an edge when our
clients need recruitment options, because we direct access to a talent pool of
executives who believe in refreshing their knowledge and being on their feet.

12. As seen in media

13. Organizational Structure

14. The Group
Launched in 2009, Socialab is an
Advertising Agency that started from
Digital. Active mainly in Greece and with
a couple of clients abroad.
With a history since 2001, Amaze is the
biggest Mobile VAS operator in Greece.
It is active in 4 more countries.
… plus 4 subsidiary companies in the same group.

15. Financial
While the main market, Greece, is in a crisis since 2008, driving
many players in negative growth, the Group has been
experiencing growth both in revenue and in profitability.
In 2017, we had a revenue of approx. €9m, with profitability
around €800k, some 40% growth from last year.
Apart from our own revenue, we also generate revenue for our
media partners of around €9m annually, both in digital and
traditional media.
The Group’s footprint is 88 people across all companies in
Athens, as well as a small team of 4 people around Europe.

16. Growth
4.6
6.1
8.7
9.9
11.1
0.49 0.61 0.86 1.14
1.73
0 €
2 €
4 €
6 €
8 €
10 €
12 €
2015 2016 2017 2018 2019
InMillions
Revenue
Greece
Abroad
EBITDA
Cash Reserves: €900k
(YE 2017)

17. Create buzz, deliver results.
Meet The Team

18. George Anagnostopoulos
Founder & CEO at Socialab, head of Business Strategy. Digital
content creator since 1994 in the first Greek web-zine. Digital
Marketer since 1999, in a LSE-listed UK startup with a £70m
market cap. Has worked with DDB’s digital branch, and then as
a freelancer, with clients in the US & UK.
In 2003, he started working as a contractor on a US Pentagon
5-year project, providing content for the Balkans region,
translated to 10 languages. Then, he joined a mobile marketing
agency and grew to General Manager. He founded Socialab in
2009 as a digital agency and expanded into a 360-agency with
ATL, BTL, PR and Digital creative with a media buying
subsidiary.
Currently sitting in the Board of Directors of 4 companies
in Web, Tech & Media. Trainer in Digital Transformation, Mentor
in Web Entrepreneurship.
CEO & Founder

19. Tasos Veliadis
Tasos started out as a tech-blogger in 2006 and got into digital
marketing in 2009. After proving his worth in a landmark case
study in digital marketing in Eastern Europe, when he guided
Pepsi into surpassing Coca-Cola’s market share in Romania in
2011 for 6 months, he quickly moved to OgilvyOne as Account
Director.
After spending a year earning 13 Ermis Awards for Nestlé, he
joined Socialab as Partner, assuming the role of Chief
Strategist across most of our clientele.
He has worked with more than 300 global and national brands ,
and he has won numerous awards along with the hearts of
clients.
He is also an adjunct instructor for digital marketing at ALBA
Graduate Business School and has trained more than
1,000 executives in Social Media Marketing.
Chief Strategist

20. George Paschalidis
Our Creative Director, George, has been working as a Creative
since 2005, in companies like Leo Burnett and The Newtons.
George has worked with brands like OTE, Wind, Johnnie Walker,
AIG, OPAP and Sarantis Group.
He’s been a part of dozens of TVCs, both in the creative and the
production field, and has been awarded with more Ermis Awards
than he can count.
He has worked with production companies such as Stefi and Boo
Productions, alongside acclaimed directors like Haris
Patramanis, Giorgos Lanthimos and Takis Zervoulakos.
He used to be in a rock band and still plays the guitar.
Creative Director

21. Giannis Arbis
Giannis has a background in political communication. He has
participated in campaigns of elected MPs and has worked for
the office of state officials.
He soon came to appreciate the value of digital
communications, as well as the metrics that the online
environment can provide with relation to campaigns and
organic content. He switched from politics to marketing, for a
startup in the tourism industry, managing campaigns mainly in
digital media, and overseeing performance projects.
As time progressed, his expertise and need to continue to
evolve brought him to Socialab, where he actively works now.
His projects span across the globe, since his clients target
audiences both in Greece and abroad, so one can say that he
really has an international career.
Head of Media

22. Thanasis Chondronasios
Thanasis is devoted to Art, Video, Print and Digital.
He entered the creative space from the film and movie industry,
where he took part in numerous films for TV and the big screen but,
in the end, his passion for design won.
He has worked as Art Designer and Director in a variety of lifestyle
magazines since 2000, and he has switched to digital design in the
last decade.
He now uses his exceptional skills for Socialab, simultaneously
inspiring a younger generation of designers he works with.
He is one of the most positive people you can meet.
Head Art

23. Dimitra Gourdoupi
Dimitra came close to marketing and advertising in her early
student days. Her first experiences were web-oriented,
guiding clients through the technical jargon of digital.
When she joined Socialab, however, she switched to a higher
gear of 360 advertising and thrived when she started working
with global brands with vibrant needs.
Dimitra has handled some of the most pressing projects at
Socialab, with integrated communication for clients like Tasty,
PepsiCo, Beiersdorf, Dufry Hellenic Duty Free Shops, Mattel
and Nutella.
Her creative and organizational skills, combined with her
commitment to excellence, makes us certain that she enjoys
work as much as our management team does.
Account Director

24. Natalia Boubaliki
Natalia studied at AUEB, but it was her work experience in the
marketing department of Puma that gave her the initial boost in
the field. Then, she joined the marketing team of Athens' most
premium fitness facility, the Tatoi Club of the Mytilineos Group of
Companies.
Natalia was a natural fit for Socialab: she started in business
development, and soon built a new department of 7 executives
that handled Socialab's new business between until 2016, bringing
some 50 projects to Socialab.
In 2017, she reinvented her role as an Account Director, handling
some 20 brands along with her account managers.
Account Director

25. Maria Konstantinidou
Maria has always had a passion for advertising, so, after her
communication studies, entering the industry was a one-way
street. She has a 13-year experience mainly in traditional
media, and even though she strongly believes that evolution
comes from digital communication, her expertise and focus
remain at the offline marketing.
Most of her experience comes from a global agency, Havas
Worldwide, where she had the opportunity to work for big,
both multinational and local clients, on a wide variety of ATL &
BTL projects.
Among her biggest clients were Attica Bank, Reckitt Benckiser
(Dettol, Durex, Scholl, Nurofen, Strepsils, Veet, Airwick, Cillit
Bang, etc.) SCA Hygiene, Ferrero Hellas, Numil Greece and
she was also responsible for an Air France’s global project.
Today, she handles clients like Sarantis, ZeniΘ and Huawei.
Account Director

26. Antonis Konstantinidis
Antonis is quite experienced in integrated campaigns, mixing
it up between ATL, BTL, Digital and PR.
In his 10-year tenure at Momentum (McCann Group), he
worked with clients like Nestle, Coca-Cola, Shell, Toshiba,
Forthnet, Michelin, Praktiker and others.
He can be pretty creative, helping in the process from brief to
proposal to execution, while managing to juggle a few projects
at once.
He is quite the early adopter as far as new technologies are
concerned, and he applies what he knows to his work.
At Socialab, he started off with clients like Interamerican and
Honor and certain industrial local clients.
Account Director

27. Manos Valasis
Manos first went online in 1994 and hasn’t disconnected since.
His first work experience was in the Telecoms sectors, at its
infancy in the early 00s, researching and developing for a
telecoms provider.
Later on, he moved to Brussels in order to lead the lobbying
efforts of students towards the European Commission and the
European Parliament and other major institutions and
companies.
After delivering training sessions in 21 different European
countries, he came back to Greece to apply his experience in
the fastest-growing online sector – that of digital marketing –
working for OgilvyOne.
In 2014, he became General Manager at Socialab, having
the challenging task of organizing everyone’s day-to-day.
General Manager

28. Thank you!
See You Next Time
Address: Ioanni Metaxa 8, Agios Dimitrios
17343, Athens, Greece
Contact: cs@socialab.gr, +30 211 800 6 400
Business Hours: Monday - Friday, 10am to 6pm