How to promote your bar, restaurant and lounge through Social media.

1. How to promote your Restaurant, Bar or Lounge through Social Media
-- Prepared By Apollo Irungbam

2. • Create Brand Awareness
• Drive Traffic Footfall
Keep up with the trends…

3. How restaurants and bars can be
successful in using social media

4. Keep up with the trends…
Facebook and Twitter to promote
your business is old news. Everyone
is doing that.
Use Instagram (photos), Vine (videos), Zomato (Listening),
Swarm (Location) and Trip advisor (Reviews)
Add google place listing and be found on search engine

5. Identify your customer’s niche…
Where do your customers hang out
online?
You don’t want to waste time on Twitter if your customers
use Instagram. Have your waiters ak customers about their
favourite platforms.

6. Be consistent and cross promote..
Make sure to have the same message
across all your social media pages.
Keep the same designs and information, so you don’t
confuse customers. Run a contest on Instagram, but
promote it on Facebook and Twitter as well.

7. Get everyone involved and excited
Let them know what is happening
and how they can help you.
Get your staff to share your posts on their personal pages to
help you spread the word.
Or profiling your chef, a short video of live cooking or the
bar tender juggling the bottles

8. Initiate ongoing dialogue
Ask fans/followers to share their
favourite memory of being at your
place or to vote on a signature
cocktail, for example.
Get your fans excited about the event and contest through
gratification or recognition

9. Encourage participation
Encourage customers who are at the
store to participate in your online
activity
For example, run an event themed trivia contest with
coveted prizes such as a backstage pass or a limo service.
Promote the trivia contest on social media, have your staff
pick talk it up and feature it on your chalkboard. Encourage
customers to take part in the contest while they are at your
store

10. Create a sense of mystery
Run a “mystery” campaign to pique
curiosity.
For example, ask customers to guess what’s new on the
menu by giving a few hints such as special ingredients or
country of origin.

11. Reach out to friends of fans
Run a contest that challenges social
media fans and followers to capture
their dining experience at your place.
For example, you can award prizes in a variety of categories
such as best birthday celebration or spiciest bachelorette
dinner.

12. A negative review on social media
could lose a hospitality business
approx. 30 customers

13. Which Social Media do people use most often
to share food pictures? Top 3 for Females
26.15% Facebook
23.08% Instagram
12.82% Twitter
Top 3 for Males
15.9% Twitter
9.7% Facebook
6.15% Instagram
0
5
10
15
20
25
30
35
Pinterest Instagram Tumblr Twitter Facebook I don’t
post
Instagram was the top
network for posting food
photos for 18-20 year olds
Facebook was the top
network for posting food
photos for 30 – 39 year
olds
Twitter was the top
network for posting food
photos 40 -49 year olds
Instagram was the top network for liking/commenting on photos for 21-29
year olds
Those over 40 preferred to comment on food images via Twitter

14. Platform Architecture
For content
distribution,
engagement
and
promotion
For
broadcasting,
influencer
marketing and
promotion
For visual
engagement,
promotion,
inspiration
For location
based
marketing
and footfall
For customer
review sites

15. Influence the Influencers
Influencers: An influencer is an individual group
of individuals who influences the opinions of
other customers or potential customers

16. Seek out your
demographics
online
Remain objective
when looking for
influencers
Utilize social review
websites to your
advantage
Find out who
bloggers are in your
area and run a
bloggers outreach
program
How do we identify and engage the
influencers online?

17. Leverage your niche
Show them your restaurants offers something
unique such as friendly and fast service, quality
menu items or a focus on fresh food resource.
Leverage your niche offerings

18. Personalization
Target specific
online groups for a
limited time of
period
Create an exclusive
event for a limited
number of guests
Bridge a connection
between your
business and your
customers through
stories
Post humour/funny
story(related to
your restaurant)

19. Integrate online/offline
Your print ads can
include social
media links and
when a user visits
the page they can
unlock some
coupons or deals
Likewise a Radio-
Twitter campaign
can run. RJ asking a
question and users
responding by
tweets
Or an offline event
such as new outlet
launch can be
shared online. All
offline media
coverage can also
be posted online

20. Live Webcast
An live video of the
chef making a
particular item can
be live webcasted
The chef can give
out tips, recipes
etc. in the video
The recorded video
can be used for
other social media
channels

21. Crowd-source
Crowd source ideas and information from the
users/customers.
Ask them what they would like to include in the
menu?
Or when a new item is launch invite them to
suggest the name of the new dish.

22. Food Reviews
Invite guests, bloggers, your most active fans on
Facebook, Twitter for a food review event
specially run for them. Let them be the brand
advocates and write about you.

23. Leverage Instagram
Now we know that people love to share food pics
online. Encourage users to share your food pics
and hashtags. Give rewards and gratification for
taking the action

24. Use lots of photos of your food –
being in food industry, and food is
a very visual thing
Thank people with positive
feedback but do not ignore
negative comments [they are
more important]
Think social/local/mobile and
think like a publisher
BEST PRACTICES
Create effective offers, know
what will excite your customers.
Involve customers – could be
naming of a new item or offers
Always list your business with
local directories

25. Lets Connect:
@Introvertissue on Twitter
Ae.linkedin.com/in/apollosingh