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S3 Buzz Award 2014

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S3 Buzz Award 2014 #S3 © Copyright Society3 Group Inc 2013
Buzz for Buzz Award : 38 countries 12 Million reach Nearly 1,000 supporter 500+ registrations 15,000+ target URL visits Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 2 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
80% of purchase decisions are influenced by mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Marketing transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 4 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Success Stories #S3 © Copyright Society3 Group Inc 2013
Since we started in February 2013 500+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2014 6 #Society3
S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 7 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
How Buzz works #S3 © Copyright Society3 Group Inc 2013
The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2014 9 #Society3
S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 10 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 11 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Stories and places to share © Copyright Society3 - 2014 12 #Society3
Sustainable success! Take advantage from new dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 13 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Winner of the 2014 Buzz Award #S3 © Copyright Society3 Group Inc 2013
The top 5 Buzz Supporter Measured by: 1. Level of influence 2. Number of mentions Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 15 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
And the winners are Chuck Jones Rick Cordeiro Berrie Pelser Remi Vladuceanu Jorgen Poulsen Buzz Advocates Of The Year © Copyright Society3 - 2014 16 #Society3
Buzz Master Of The Year 1. 2. 3. 4. Buzz coordination Management Style Successful buzz campaigns Contribution to the community Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 17 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
And the winner is Berrie Pelser Buzz Master of the year © Copyright Society3 - 2014 18 #Society3
The Best Buzz in 2013: 1. 2. 3. 4. 5. Achievement Challenges Level of engagement Reach Success rate Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 19 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
And the winner is Red Hat Jackie Yeaney CMO Buzz of the year © Copyright Society3 - 2014 20 #Society3
The winning Buzz in 2013 OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody © Copyright Society3 - 2014 21 #Society3
In the name of the winner a very big THANK YOU to all supporter of all the campaigns Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 22 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Outlook Buzz Year 2014 #S3 © Copyright Society3 Group Inc 2013
Making the transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 24 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Startup Program #S3 © Copyright Society3 Group Inc 2013
© Copyright Society3 - 2014 26 #Society3
Launching Feb 14 gotoStartups.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 27 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Buzz Award 2015 #S3 © Copyright Society3 Group Inc 2013
Buzz Award 2015 1. 2. 3. 4. Top Buzz Advocates Buzz Master of the year Top 5 campaigns by region Best buzz over all Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 29 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
Thank You +1 (650) 384 0057 info@society3.com Society3.com xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2014 30

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S3 Buzz Award 2014

  • 1. S3 Buzz Award 2014 #S3 © Copyright Society3 Group Inc 2013
  • 2. Buzz for Buzz Award : 38 countries 12 Million reach Nearly 1,000 supporter 500+ registrations 15,000+ target URL visits Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 2 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 3. 80% of purchase decisions are influenced by mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 4. Marketing transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 4 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 5. Success Stories #S3 © Copyright Society3 Group Inc 2013
  • 6. Since we started in February 2013 500+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2014 6 #Society3
  • 7. S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 7 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 8. How Buzz works #S3 © Copyright Society3 Group Inc 2013
  • 9. The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2014 9 #Society3
  • 10. S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 10 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 11. Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 11 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 12. Stories and places to share © Copyright Society3 - 2014 12 #Society3
  • 13. Sustainable success! Take advantage from new dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 13 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 14. Winner of the 2014 Buzz Award #S3 © Copyright Society3 Group Inc 2013
  • 15. The top 5 Buzz Supporter Measured by: 1. Level of influence 2. Number of mentions Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 15 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 16. And the winners are Chuck Jones Rick Cordeiro Berrie Pelser Remi Vladuceanu Jorgen Poulsen Buzz Advocates Of The Year © Copyright Society3 - 2014 16 #Society3
  • 17. Buzz Master Of The Year 1. 2. 3. 4. Buzz coordination Management Style Successful buzz campaigns Contribution to the community Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 17 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 18. And the winner is Berrie Pelser Buzz Master of the year © Copyright Society3 - 2014 18 #Society3
  • 19. The Best Buzz in 2013: 1. 2. 3. 4. 5. Achievement Challenges Level of engagement Reach Success rate Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 19 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 20. And the winner is Red Hat Jackie Yeaney CMO Buzz of the year © Copyright Society3 - 2014 20 #Society3
  • 21. The winning Buzz in 2013 OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody © Copyright Society3 - 2014 21 #Society3
  • 22. In the name of the winner a very big THANK YOU to all supporter of all the campaigns Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 22 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 23. Outlook Buzz Year 2014 #S3 © Copyright Society3 Group Inc 2013
  • 24. Making the transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 24 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 25. Startup Program #S3 © Copyright Society3 Group Inc 2013
  • 26. © Copyright Society3 - 2014 26 #Society3
  • 27. Launching Feb 14 gotoStartups.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 27 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 28. Buzz Award 2015 #S3 © Copyright Society3 Group Inc 2013
  • 29. Buzz Award 2015 1. 2. 3. 4. Top Buzz Advocates Buzz Master of the year Top 5 campaigns by region Best buzz over all Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 29 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  • 30. Thank You +1 (650) 384 0057 info@society3.com Society3.com xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2014 30