Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Society3 Pitch & Fundraising training

Successful fundraising is not abut the ability to pitch but the skill to attract investors with an authentic, plausible and highly compelling story.

  • Soyez le premier à commenter

Society3 Pitch & Fundraising training

  1. 1. 1© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 digital collaboration layer around the globe
  2. 2. © Copyright Society3 - 2015#Society3 Fundraising Training Silicon Valley Style #Society3
  3. 3. 3© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 No need to present like Steven Jobs, YET Just know what you and investors really want
  4. 4. 4© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What stage? Idea Stage very few investors Concept stage few investors (FFF) Build / Beta stage some investors Traction stage most interesting investors Growth stage most investors Expand stage all investors
  5. 5. 5© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What investors really want Team – Team - Team Vision – Company Impact Where do you want to take it? What’s your impact on the target audience? Disruptive Business Model Go-To-Market Strategy How do you win over a large market? Growth hacking over advertising Simple and scalable solutions
  6. 6. 6© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 What investors really want When you present a BUSINESS, you get questions around your business When you present a TECHNOLOGY, you get asked about your technology Investments are made in a BUSINESS
  7. 7. 7© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Capital Needs Know how much money you really need Have a detailed financial plan Use of proceeds / how do you use the funds What would you do with less / what with more Consider risks and business implications
  8. 8. 8© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Valuations 8 to 20 x forward looking revenue Current revenue for 3-6 month min Complete team of top people Clear vision and company direction Plausible business model Fully fleshed go-to-market execution Plausible and scalable processes Work very hard for your valuation
  9. 9. 9© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Down turner Lame companies: Team works part time elsewhere Solopreneurs (50+% equity) All tech or all mkt. people Hiring a CTO / Outsourcing development Advertising business model Money needed to start the company Local focus, unclear future XYZ company.ch, .io, .net, .co, .stupid
  10. 10. 10© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 CapitalizationStrategy Still own 50.1% by the time you IPO Give no more than 15% in seed rounds Keep 70% after the a-round …
  11. 11. 11© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Structure your rounds before you go Seed 15% 85% | 25% 75% A 15% 72% | 25% 56% B 10% 65% | 30% 39% C 8% 59% | 20% 31% D 6% 56% | 15% 26% E 3% 54% | 10% 24% IPO
  12. 12. 12© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 A $100 Million exit - BUT It’s not about being greedy It’s not about being a control freak But you need to be able to steer your business
  13. 13. 13© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 How could the Facebook team retain majority?
  14. 14. 14© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Value Added Investors Looking for Smart Money Decide what else do you need besides cash Reputation in the industry Experience in growing a company from scratch Specific expertise or access to specific resources Great teams select investors Mediocre teams get left overs
  15. 15. 15© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 ThePerfectPitch
  16. 16. 16© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 The 9 slide, new direction deck Start with your success & market validation From now on never start with the problem again Talk about the traction you created Now you get their full attention Introduce your awesome team From now on never do that at the end Talk about how you got to the idea (problem) One slide only, no more than 20 seconds Show your disruptive business model Get your investor’s appetite to participate Go to market strategy How you actually attract customers, partners…. The actual product and it’s core function Show some base financial data, burn rate, investments & investors Where you’re going to take it This is your ASK page leave it on for the rest of the conversation
  17. 17. 17© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Company name Your name and title Your company What you do (1 sentence – 3 sec.) Your website URL, @twittername FB.com/pagename
  18. 18. 18© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Success & Market Validation Spoke with 42 customers “love it, pre order…. 5,000 news letter signups Over 300 feedbacks helped us further refine the product More than 500 advocates wrote or tweeted about us so far
  19. 19. 19© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Traction We started in Aug with 12 Alpha users By Jan we grew the test base to over 5,000 people willing to try it and give us feedback We currently ramp up to 25,000 users all based on word of mouth via online engagements
  20. 20. 20© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Team Axel Schultze Rockwell worked on Space Shuttle Ran a $500 MM department Marita Roebkes Entrepreneur PR Investor Rel. Partner Manager Dieter Kondek Former VP sales at Siebel $200MM sales with a new product line
  21. 21. 21© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 My Experience We recognized the following problem Solutions like xxx, xxx, xxx did not do the job as we liked it to do There are 5 Million TTT who have the same issue With ~ $300 Million/year spending we saw an opportunity...
  22. 22. 22© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Our Business Model Unlike XYZ we deliver the product... We charge $nnn and provide TTT We redesigned processes and helped companies reduce… Our initial target audience is VVV We expect $yyy by end of 20XX
  23. 23. 23© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 How we do it
  24. 24. 24© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 How we attract customers Organize regional events and get relevant speaker to help Promote events via social media We won Joe Shmo who blogs about XZY and will mention us monthly Go to clubs with branded t-shirts Organize growth hacking days once a month
  25. 25. 25© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Where we are $125,000 seed funding Feb 2xxx by friends and family Bootstrapping ever since Applied for a patent Current revenue ~ $5,800 / month Current burn rate $21,000 Seeking $600k seed II @ 4 MM post [know your valuation]
  26. 26. 26© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Where we want to take it Seeking 600,000 to grow 70,000 for events & marketing (no ads) 300,000 for 4 sales / marketing people 80,000 for additional engineer and lab 35,000 office 20,000 hosting and internet etc. 25,000 outsourcing / service provider We see an opportunity to get the company to an IPO (your exit) Website @twittername FB.com/pagename
  27. 27. 27© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Stop here !!!
  28. 28. 28© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 10 must haves for fundraising success Have an amazing team Have a bold vision – know where the market goes Have a compelling business model Have a rock solid go-to-market strategy Have an elevator pitch and stellar deck online Have a great video from founders and team Positive customer/user sentiments online Know how much you are raising at what valuation Have a clean cap table Know what kind of investor you want
  29. 29. 29© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Have the due diligence info available Company registration documents Last company tax filings Current cap table (Who, how much , when) Any IP relevant documents Product documentation, code, schematics Most current P+L statements (from start - today) Balance sheet Business projection (revenue, P+L, cash flow) Go-to-market strategy and plan Research material & sightings List of all team mates with function and salary List of users, customers, alliances, partners
  30. 30. 30© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 You pitch – the jury makes notes 1. Finalists will be announced early next week 2. 3 minute presentation – sharp 3. You get the screen control and start 4. Jury asks a few questions afterwards 5. Jury judges your business idea, team and pitch
  31. 31. 31© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Global Innovation Competition 1. 20 Companies present 2. The global winner will be announced June 20 3. All presenter get a chance to join the next Accelerator 4. All participants will have a 50% chance to get funded
  32. 32. 32© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Accelerator Flight 7 Sep 26, 2018 – Jan 23, 2019 3 Months Intense Program 1. Vision , Culture, Team 2. Disruptive Business Model Development 3. Go To Market Strategy 4. Customer & Business Growth beyond the competition 5. Capital & Follow on rounds Get involved: http://society3.com/accelerator
  33. 33. 33© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 It’s all about the economic impact for YOUR country Over 20 countries are welcoming your business Over 20 ambassadors are here to help Explore a country in one of our co-working spaces Get help to build a network, understand the culture, find customers and grow the business Get involved: http://society3.com/goingglobal Going Global Program Best way to become a real economy player
  34. 34. 34© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 S3 Supply Chain Blockchain based global trade platform Authenticate your business and add your products Ambassadors in 20+ countries help make introductions Complete transactions end to end Freight forwarder deliver the goods Zero Margin Distribution – safe 30% margin Get involved: http://society3.com/blockchain
  35. 35. 35© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Asking questions and getting answers from all over Weave a powerful network around the globe Meet people online and face to face Idea exchange, co-founder search, team search, investor readiness check and more Jointly create a unique spirit, mindset and culture Get involved: http://society3.com/community Community Instant interaction globally
  36. 36. 36© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 Online community: always on, help from around the globe, networking, research, workshops, events… Accelerator: big picture, disruptive business model, zero budget go to market, traction, and fundability Going global: faster than ever before possible Worldwide trade: at nearly no cost (blockchain based) Entrepreneurship Network a global digital collaboration layer
  37. 37. 37© Copyright Society3 Grp. 2017 Copying or distribution is prohibited #Society3 © 2018, Society3 Global Innovations Group. all rights reserved. This content is protected under the copyright law of Switzerland . Society3 Group AG | Switzerland | +41 (041) 511-2660 +41 (41) 511-2660 society3.com/AxelS Society3.com Online presences: http://society3.com/social Thank Yougreetings from Switzerland

×