This document provides a 10-point conversion plan with tips to increase conversion rates from an interaction design perspective. It offers strategies such as removing uncertainty in the sales funnel, showing unique selling propositions and customer benefits, increasing reliability through customer endorsements and certifications, guiding users to the call to action through visual cues, using clear and descriptive hyperlinks and buttons, limiting choices to avoid losing users, employing scarcity through limited availability, framing negatives positively, and using clear and concise writing and labeling. The tips are illustrated with examples from websites like Simyo, Spotify, and KLM.
6. ‘Mu
i tes
n
a dtext’
n
Simyo is a dutch telecommunication company (simyo.nl)
1
Give the user the opportunity to compare your product
within the sales funnel.
7. F ba
eed ck
F f a
eedorw rd
dollarshaveclub.com
1
Give feedback and -forward within the sales funnel to
eliminate doubt during the bying proces.
38. Days and hours left
when the deals
closes.
“Limit places”
KLM is a dutch airline company. This shows one of their fly deals. (klm.com)
7
Show how much products are still available
44. ‘ Users don’t care about you, the
care about themselves and
solution to their problems.’
- Peep Laja of markitekt, conversion optimization marketing agency-
50. Read more?
10. Write clear text
•
•
•
•
•
•
•
Write a conclusive heading above every paragraph
Mention the essence of every paragraph in the
first sentence
All the headings should be a summary of the page
Write all numbers in digits
Write enumerations as a bullet list (max 7 bullets)
More than 7 bullets? Make 1 or 2 words bold
Write instructions in a numbered list
Aartjan van Erkel
‘Verleiden op het internet’
Buy the book here