In this presentation we'll explore trends within digital retail and e-commerce. We will cover strategies like omni-channel & content, shopping assistants & communities, upcoming technologies, and delightful details. It includes examples like social media channels (Pinterest, Facebook), Stylect, The Cloak Room, Beyond Reality, Netflix, Fancy, and Two Socks.

1. 23.11.2012
sodostudio.nl
Digitalretail
Trends & opportunities
sodastudio.nl

2. Trends in digital retail
1. Omni-channel & content
2. Shopping assistants & community
3. Upcoming technologies
4. Delightful details

3. Omni-channel & content

4. Facebook iPhone app
Instagram, Pinterest, Twitter or
Facebook are all places to build
the brand and connect to your
audience.
Moreover, most of these
channels are adding vendor
features to sell related products
directly.
Inspiration &
sale channels

5. Pinterest iPhone app
Instagram, Pinterest, Twitter or
Facebook are all places to build
the brand and connect to your
audience.
Moreover, most of these
channels are adding vendor
features to sell related products
directly.
Inspiration &
sale channels

6. Shopping assistants
& community

7. Chat is a strong, engaging,
familiar, and playful format.
Use chat for Q&A with
customer service or other
customers right from the
product page. Or for stylistic
advise.
Strike the right balance
between A.I and personal
contact.
Shopping
assistant
Lark iPhone app

8. Offer a way to utilize the
‘wisdom of the crowd’, by
asking friends, peers or
community members for their
opinion. E.g: “which fashion
combination works better?”.
Polls like those on Polar are
easy to set-up and to cast votes.
Make it shareable for other
channels like WhatsApp.
Polar iPhone app
Poll generator

9. Notifications
Trigger relevant messages on
the right moment. Don’t overdo
it and offer the user the right
amount of control.
“There’s still something in your
basket”
“The wishlist sneakers are
currently on sale”
“Your order has shipped”
Hudson iPhone app

10. Recommendations
& reviews
Foursquare let’s you review
‘venues’ in several criteria
(“how crowded was it?”, “do
they serve wine?”)
Reviewing is fast and easy, the
app learns your taste and
provides better
recommendations.
Foursquare iPhone app

11. Make it easy and engaging to
browse through products.
In the Stylect app, liked
products are added to the
wishlist (becomes a ‘watch list’
item).
The user is notified when the
product becomes available
again or is on sale.
Stylect iPhone app
Product
discovery

12. After taking a ‘style quiz’, your
personal shopper makes a
selection of products and looks.
Make it a no-brainer by offering
a subscription option.
https://thecloakroom.nl/
Personal
advise

13. Upcoming technologies

14. 10:09
Hurray. Your order
will be delivered in
about 2 hours!
Edit delivery date
w
Buy
10:09Quickorder
Pampers Maandbox
+
-1
White T-shirt
€ 17,50
i shopdrop
Hey Siri,
I’m looking
for a grey
sweater

15. Search by using your voice,
search for products, brands, or
styles. Get personalized results
directly.
“Search for red dress”
“Search for Nikes in size 40”
Siri search on AppleTV
Voice control

16. With visual recognition the
user can search for a specific
product or use it to get inspired
by searching for similar
products.
Beyond Reality
Visual search

17. Delightful details

18. Offer a way to add user profiles.
The customer experience (pre-
selection of content or even
features) can become different
for any of the user profiles.
In the case of retail: remember
clothing sizes, favorite
categories, preferred sharing
options, et cetera…
http://techblog.netflix.com/2015/04/learning-personalized-homepage.html
Personalization

19. Smooth
transitions
Transitions can complement
user interaction greatly.
They can increase the sense of
what’s happening (the
orientation on or in-between
pages).
Also, they make the interaction
feel more fluid and richer.
Fancy iPhone app

20. Standing out
with animation
Add detail to often used
features (like the ‘Like’ in
Twitter, previously ‘Favorite’).
The animation feels delightful,
like a reward, and enhances
the brand experience.
Frames of the Twitter favorite (‘toggle on’) animation

21. Empty states
Utilize the empty state.
Make them appealing,
informing, inspiring or
emphasize on a specific use-
case by adding the right call-to-
action
Tumblr iPhone app

22. http://www.kitchenaid.com/
Emphasize on
visual content
Avoid presenting content in
static lists or tables.
Emphasize on visually richt
content, make when possible.

23. Make sure your brand is
consistent in each and every
details.
Extend the brand with your
icon set or consistent
copywriting.
https://www.twosocks.com/
Extending your
brand

24. Thanks for watching!