3. ATIDA MOTOR COMPANY
CEO
Paul
Turm
VP of Customer Jim
Service McIntire
Head of Customer Lisa
Communications
Ross
Marieke
Head of PR
Kuesters
4. • Bettina = Host
• Sofie = Jim McIntire
• Femke = Jessica Long
• Renée = Tom Zacharelli
5. ‘SPECIAL’ WORDS
• Catch 22 = An impossible situation, vicious circle.
• Lemon law = It is a US law, that protects customers from
buying a bad car. It’s mentioned that the dealer has to
repair it for free.
• Red Carpet Program = A program which contains the
services and gifts a company does for its customers to
reward them for their loyalty.
• To sic Michael Moore = Attack somebody with the help of
the moviemaker that shows what goes wrong in society.
21. 1. Don’t ignore and hope they’ll go away.
2. Deal with angry customers at the same
platform.
3. Answer them as rapidly and transparently
as possible.