Visit http://internetworkathomeformula.info/form.php?id=99127 for more info

1. Extremely Effective Pay Per Click
Avertising

2. Advertising your services or products on the Internet is

3. both extremely effective and extremely competitive.
There

4. are several ways to go about attracting traffic to your

5. website; Pay-Per-Click is one of the options you can
choose

6. from, along with developing an SEO, or search engine

7. optimization campaign. Both pay-per-click and SEO are

8. targeted to get your website placed as close to the top of

9. search engine results as possible. One of the differences

10. is that it takes minutes to set up a pay-per-click campaign

11. versus months for a good SEO campaign.

12. Pay-Per-Click is a simple type of paid advertising that

13. most search engines, including some of the largest ones,

14. now offer. It requires a bid for a "per-click" basis, which

15. translates to your company paying the bid amount every
time

16. the search engine directs a visitor to your site. There is

17. the added bonus that when a per-click site sends your

18. website traffic, your site often appears in the results of

19. other prevalent search engines.

20. As with all marketing campaigns, there are advantages
and

21. disadvantages. If you understand the process and monitor

22. your pay-per-click campaign frequently, it can be very

23. effective. One of the greatest advantages is that you never

24. have to tweak your web pages to change your position in

25. search engine results, as you must do in a typical SEO

26. campaign. What you do have to do in a pay-per-click

27. campaign is pay a fee.

28. Another advantage is the simplicity of the pay-per-click

29. process. You just bid and you're up and running. It doesn't

30. demand any specific technical knowledge, though the
more

31. you know about search engines and keywords, the easier -

32. and more effective - the process will be.

33. The downside is that pay-per-click is essentially a bidding

34. war. A higher bid than yours will lower your position on

35. search engine results. This means that you will have to

36. raise your bid to regain your position - which can

37. obviously become quite expensive, especially if you are

38. bidding on a popular keyword.

39. In order to determine if pay-per-click is a cost effective

40. form of marketing for your business, you must do some

41. computing to figure out how much each visitor to your site

42. is worth. You can compute this value by dividing the profit

43. you make on your website over a given period of time by
the

44. total number of visitors for that same time period. For

45. example, if your site made $5,000 in profits and there
were

46. 2,5000 hits, each visitor would be theoretically worth 50

47. cents. The basic formula is profits divided by visitors.

48. The figure of 50 cents per visitor is the point at which

49. your business breaks even. The idea, of course, is to show

50. a profit, not to merely cover your costs. Therefore, you

51. are aiming at a figure less than 50 cents per click.

52. Be aware that the most popular keywords often cost

53. considerably more than 50 cents a click. The only way

54. around this is to bid less for these phrases or you will be

55. paying too much for each individual hit.

56. The key (pun intended) to success is to learn everything

57. you can about search engine keyword research. The good
news

58. is there isn't a limit to the amount of keywords you can

59. add to your bid because additional keywords do not add

60. additional cost. This translates into a lot less hassle for

61. you because there is no need to optimize your site to
index

62. a particular set of keywords.

63. Obviously, some keywords are much more effective than

64. others are, but they will not cost you anything except time

65. to set-up your account in your pay-per-click bid. Of the

66. popular search engines that offer pay-per-click, one called

67. Overture provides an online tool that will give you the

68. data on how often particular keywords are entered into

69. their search engine. They also offer suggestions for

70. keywords after you enter a description of your site.

71. In pay-per-click, this written description is crucial. You

72. must understand that the object of your description is not

73. to generally attract visitors, but to be as specific as

74. possible so that only those visitors who are likely to buy

75. your service or product go to your site. You must use

76. expert marketing copy to guarantee that your description
is

77. both precise and enticing to attract the most ideal

78. candidates to your site. This description is your most

79. powerful tool to insure that your bid is profitable.

80. Another essential element of pay-per-click advertising is

81. that you constantly monitor your bid. It is very important

82. that you bear in mind that the results of the top search

83. engines providing pay-per-click advertising, which are

84. Overture and Adwords Select, usually appear on other

85. popular search engines. Because of this, the competition

86. for top ranking is intense, and very often you will find

87. that the bidding price balloons too high for pay-per-click

88. to yield a profit.

89. If this happens, it is advisable to withdraw your bid on

90. that particular keyword and try another one. Remember:
when

91. you pay too much per click to make a profit, you are in

92. essence losing the bidding war.

93. Since losing is not acceptable, you must have a plan in

94. place to closely track the effectiveness of your keyword.

95. It is advisable to monitor your keywords on at least a

96. monthly basis.

97. Not only is careful monitoring important, but the analysis

98. of visitor behavior can produce invaluable knowledge
about

99. consumer motivation, habits, and trends. Expert
monitoring

100. and consumer analysis is essential to your overall business

101. needs, and will also insure that your pay-per-click

102. campaign is a success.

103. Please visit:
http://internetworkathomeformula.info/form.php?id=991
27
for more info