Extended reality (XR) technologies like augmented reality (AR) and virtual reality (VR) can provide new digital marketing solutions. The pandemic has accelerated the need for more digital and remote customer experiences. XR allows customers to virtually "try before they buy" through mobile apps, 3D product configurators, and virtual tours. These solutions engage customers and reduce risks compared to traditional in-person shopping. Emerging XR technologies may transform digital marketing.

1. Extended Reality
Solutions
for Digital Marketing
A new perspective on Marketing from Softengi

2. Today, the pandemic has forced all types of organizations to
overhaul their day-today operations with little notice or
preparation. Digital marketing agencies and their clients were
among the first to grasp the changes. And technology has played
a key role in facilitating this transformation.
This report shows how digital marketing was forced to find the
new ways to approach their clients: more digital, more
comfortable for customers, more 24/7, and more effective. Yes,
we are speaking about Extended Reality (XR) which includes
Augmented (AR) and Virtual realities(VR) solutions for digital
marketing.
Augmented reality mobile application and games, virtual
showrooms, AR games, virtual tours, web XR solutions: all these
technologies became more accessible to customers and changed
the digital marketing ecosystem forever.
2 XR Solutions for Digital Marketing Introduction
Introduction
Covid has dramatically changed the way we live
and work. It is no wonder that it also affected the
way we buy & sell things as well.
Introduction
New Digital
Ecosystem
XR Solutions
for Marketing
Softengi

3. 3 XR Solutions for Digital Marketing Introduction
We have completed more than 1000+ more
projects over the last 20 years and see a growing
demand for XR solutions in digital marketing.
AR mobile apps for “trying
before you buy” things
AR + CV algorithms
for clothes & shoes
AR navigation in
big spaces
Web XR experience:
virtual showrooms,
product configurators
Virtual Reality
tours
Gamified AR
applications
AR for printed
media, AR for labels

4. 6 XR Solutions for Digital Marketing Introduction
AR+CV algorithms
for perfect clothes
& shoes
For customers, trying clothes / jewelry / shoes
/ beauty products with the help of augmented
reality there is an additional bonus:
Using computer vision algorithm it is possible to create
a 100% accurate 3D model of clients’ feet or body and
find clothes/ shoes that match perfectly. Apart from the
chance to preview goods before paying for them.

5. 4 XR Solutions for Digital Marketing Introduction
AR mobile apps for “trying
before you buy” things
Using AR-powered mobile apps in sales is a tool
for establishing real emotional connection between potential
customers and brands.
Those who search for furniture, cars, home décor objects, home appliances
need to have a chance to see things not on the website but in their own space
and in 3D format: in full size, color, with as many details as possible.
Creating AR applications that allows “trying things before buying”:
• Brands reduce buyer’s remorse
• Businesses provide customers with the possibility to buy
anywhere/anytime
• Brands ensure more comfort and personalized attention

6. 5 XR Solutions for Digital Marketing Introduction
AR navigation in Big
spaces
Shopping malls, cinemas, museums - all the big spaces
navigation in which is time-consuming can use AR indoor
navigation to assist their clients in finding the right way.
• It is possible to navigate clients to the discounted goods or seasonal
products.
• Using AR mascots for navigation will be an additional plus for parents
with kids.
• AR navigation can be gamified for more profound client engagement.

7. 7 XR Solutions for Digital Marketing Introduction
Web XR experience:
Virtual showrooms,
Product configurators
Brands that don’t feel like developing AR-powered
mobile apps from scratch can embrace Web XR
solutions.
Web XR experience: clients look through 3D models in a browser.
More than that, customers can experiment with models, colors,
materials, size of the objects. Automobile companies can create
whole virtual showrooms for their customers to explore.

8. 7 XR Solutions for Digital Marketing Introduction
Virtual Reality Tours —
Full Immersive Experience
For businesses that sell “experiences” such as tourist
agencies, galleries, hotels, restaurants it is vital to prove
their clients that their spaces are worth visiting.
Virtual reality tours are fully immersive, emotional, and engaging.
Using virtual reality tours it is easy to provide clients with 100%
accurate information about the place they are about to visit without
travelling.

9. 8 XR Solutions for Digital Marketing Introduction
Adding a gamification element to AR apps can
be a very profitable idea for a business and
even more engaging for clients!
What about a quest in which a client has to collect AR coins
that appear in different places of a mall or a hotel? Game
mechanics for creating smart shopping lists.
Gamified AR Apps,
Augmented Reality
Games

10. 9 XR Solutions for Digital Marketing Introduction
AR for Printed Media/AR
for Labels
Any tangible object, a bottle, a menu in the
restaurant, a label on the bottle can be transformed
into a door to a new reality.
FMCG industry is slowly embracing the opportunities that
AR apps are presenting Using AR it is possible to provide
clients with valuable additional information about the
product/ service