What are some of the other areas of digitisation worth knowing as you make the chnage from traditional to digital.

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Christian Schuit
Software AG Proactive Team
Software AG
Innovation Day 2015
Digital Business Lifecycle

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Digital Business Platform

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve

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Competitors
Digital vs. Traditional
EnablersTiming Reach USPs

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Digital Business Risks
Mistakes are amplified
Market share can evaporate
Enabling technologies can backfire

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Digital Business Strategy
Managing cost
Ensuring business value
Managing quality

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Digital Business Strategy
What Where Who How When
How much

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?
Strategy
Reference
architectures
Agile
processes
Business support
organization
WHAT
WHERE HOW
WHO
= PREDICTABILITY
WHEN
EFFORT

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Strategy
Reference
architectures
Agile
processes
Business support
organization
≠ BUSINESS VALUE
WHEN
EFFORT =

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Provides a suite of integrated
enabling technologies
Organizational maturity
Investment strategy
Business objectives

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Competitive advantage
Standardization
InnovationCost efficiency
Invest in
technology
Invest in
effort
Fast track

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Large governmental organization
Elaborate reference architecture
Strict project methodology and processes
Insufficient investment in enabling
technology
3 years and € 60M over budget

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Top 3 global shipping company
Strong digital strategy
Significant investment in right technology
Skill gap in business support organization
€ 1M budget overrun and loss of customers

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve
Reference
architectures
Agile
processes
Strategy