Get updated on the latest social media updates happening or happened in 2016 on major platforms such as Facebook, Instagram and Twitter

1. Top 15 Social Media Updates
You need to know!

2. Facebook

3. Facebook Messenger Ads
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Two ad formats
Sponsors msg’s and click to msg. ads,
sponosred msg’s are sent to users who
already engaged with brands, while click to
msg ads will appear in the newsfeed.
Could pull you into a chat with a bot!
Both types could pull the user to chat with a
bot that can try and sell you stuff.
Rules not defined yet
For how much brands can send such
sponsored msg.’s to their users.

4. Disappearing Messenger MSG’s
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Experimentation phase on iOS
1st reports surfaced early May caught by
Venturebeat
Users will be able to select time to
live
Some reports mention a number of pre-
defined time frames, from hours to days.
Others suggest 1 fixed 15 minute time
interval.

5. New Video Ad Caption Tool
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80% react negatively
For video ads with voice that play
unexpectedly. Take this into account when
creating video ads by making sure your msg.
doesn’t require audio.
Captioned Videos increase view time
by 12%
According to internal tests at Facebook.
Captions are generated automatically
With the option to edit, delete and add
captions manually

6. Facebook Launching 360 photos
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Currently under testing
Reported on Techcrunch on May 11th
Much easier than 360 Videos
Facebook supported 360 videos for a while
now but good videos are hard to create
unlike 360 images!
Flat Panaromas from smart phones
Will be “morphed” by Facebook and
displayed in the newsfeed.

7. Facebook Account Kit
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Allows users to signup with Email or
Phone number
Saves startups and bigger companies time in
developing their own login/signup system
Free with 100,000 SMS’s per month
SMS covers 240 countries in 40 languages
Doesn’t require a Facebook Account
And comes with rich analytics on your user’s
login preferences

8. Facebook Instant Articles
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Announced at F8
Provides bigger reach and potentially better
monetization due to that increase, also
decreases hosting and bandwidth cost.
More traffic but less time spent
Publishers are reporting more traffic
(sometimes double) but a dip in time spent
on instant articles
Requires allot of experimentation
What works for some might not work for you,
experiment with polls, photo galleries and
how much of IA you should post.

9. Facebook Canvas Ads
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Launched in Feb 2016
Post click full screen ad experience
Cool new tool
Good for showcasing and not for direct
response, will take 3-6 months to get there.
Must be launched on the FB page 1st
And have current fans engage with it before
launching it to external users

11. New Customer Service Features
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Send a PM Button in the Tweet
Companies can now add this button in their
reply to a customer to invite him/her to a
private conversation.
Customer Feedback Feature
Companies can survey their customers
through net promoter score NPS and
customer satisfaction formats
Available with 3rd party tools
Such as Salesforce, Hootsuite, Lithium and
others

12. Twitter First View
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Premium spot for 24 hour take over
On the 1st ad spot in the timline for a full day
Available in the US for select
partners
And should be expanding globally in the
coming few months.
3 Significant audience reach
Perfect for brand awareness campaigns

13. Conversational Ads on Twitter
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Offering CTA buttons
Instead of the normal ad that takes you to a
landing page, this offers more interaction
Users can retweet the ad
And they get an automated thank you tweet
from the brand/company

15. Instagram Algorithmic Feed Update
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Announced in March 2016
Sorts the feed based on behavior and
interest similar to what Facebook and Twitter
does
Recently launched with the new icon
The announcement in March caused allot of
concern, the new updates was “Sneaked” in
with the new branding.
Less useful as a real-time content
feed
Users will have to worry about making their
posts good enough to be chosen by the
algorithm

16. Instagram Video Carousels
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Launched on May 3rd 2016
The newest ad format from Instagram, helps
Insgram monetize more time without
destroying the flow of organic content
3-5 videos
Each video can be up to 60 seconds each
Video viewing on the rise
Video viewing on Instagram grew 40%
between August and February

17. Account Switching
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Launched in Feb. 2016
You can switch between multiple accounts
(upt o 5 accounts for now)
Excellent for account managers
Because you can switch between multiple
accounts without having to logout and login
for each account.

18. Instagram Increases Video Length
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Launched in April 2016
Instagram increased video length from 15
seconds to 60 seconds
Why 60 seconds only?
Instagram wants to keep users in the feed
and not jump from video to video without
completing the 1st video.
Further Increases expected
It is expected that advertisers wil get to
upload lengthier videos.

19. Instagram Video Views
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Launched in Feb 2016
Similar to Facebook, Istagram now shows the
number of video views below the video
where likes normally appeared.
The best way to show engagement
Instagram says this is the best way to show
how the community is engaging with video
content
Resulted in 40% more views
According to the company blog post, its also
important for video creators to measure how
successful their work is.

20. Thank you!
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@sohaibthiab
e-mail
sohaib@7awi.com