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Koncept
Webitisement
By Digital…With Digital…For Digital
Who We Are?
A
360 degree
Digital Media Marketer
Provide solutions for all the digital
needs of a business
Our Belief
• Simple Strategy
• Clarity of Campaign
• Objective Achievement
Where we
Stand
• Extended arm of client’s marketing team
• Dedicated team working to fulfill clients need
Where we see
Ourselves
• As one of the preferred agency for the
clients.
What we do
1Interactive
Engineering
& Development
2Response
Solutions
3Brand
Solutions
4
Web Analytics
& Measurement
5 Social Media
Website design & development
Content management
eCommerce
Application and Widgets
Online games
Email marketing & analytics
Search marketing
Affiliate marketing
Digital CRM
Online planning and buying
Ad unit creation
Broadband video
Mobile Marketing
Emerging Media
Content creation
Sourcing and adaptation
Online reputation management
Blog Tracking Services
Seeding services
Analytics Deployment
Research & Analysis
AdServer Integration
Usability Implemen-tation
We are Digital partners for …
Koncept
Webitisement
In-Depth
Media Planning
and Media Buying
In-House
Ad
Network
Why Choose Us ?
GAP Certified
professionals
Detailed Analysis and
MIS Team
Full spectrum
Marketing
Honesty and Transparency
Business Scalability
Lowest media rates
Ad words certified Search team,
vital for ROI delivery
Multiple domain specialists chosen from
industry.
Returns on your Marketing goal!
We bring to the table…
MEDIA campaigns executed
Few Examples
Case Study
The Ask :
Garner Donations
The Strategy :
▪ To build emotional support for Bansidhar, the Freedom Fighter for
his role
▪ Urge users to own a responsibility
Implementation :
Campaign was run during Independence Day. It was promoted
through Google AdWords, News Site, Display etc.
Users landed on the page with pixelated India National flag and
entered their details. Their name & email ID would be displayed at one
pixel of the flag which they could own for a month. Another dialogue
box opened urging to donate for the cause.
Results :
2800+ counting Pixels
Donations doubled than normal during the activity period.
# 1
# 2
The Ask :
To increase views for the Video through YouTube Channel
The Strategy
Bring users through Pull Marketing
Implementation
Google was used for this activity with custom targeting,
which ensured less spillage and maximized the views.
Results
Most viewed video in the company’s YouTube channel.
Even crossed the highest viewed video in the parent group
video channel.
The WhatsApp way . .
The Ask :
To connect with the TG on their Mobile
The Solution :
WhatsApp, to which they are hooked all-day sharing
texting, sending jokes, videos etc.
Implementation :
WhatsApp Ad created and sent on the TG No.
(registered on WhatsApp) with an immediate CTA.
Users could call back with just a click!
Result :
Brand- Consumer connect on the right platform.
Created a buzz for ‘Express Painting’ as people
shared with their circles too!
Leads generated as people called to enquire.
Focus towards Building the Brand and Revenue through SEO .
Huge focus on CRM and organic activities to get free traffic
and more conversions.
Pushing for Great Deals which brings new customers and
increase the ratio of repeat visitors.
Traffic Build Up – The ORGANIC Way( SEO )
E-mailer activity to reach the
Target Audience through their In-box!
Profile targeting through various
demographies like.. Age , Gender, Area,
Interest etc.
E-mailers
Google Adwords & Network were used to
drive visits to
the Religare Health Insurance website,
which in turn gave good conversions.
The industry benchmark for CTR% is
0.22%, whereas the campaign delivered
0.37% with more of new visitors which
were more than 85%
Visits Upgradation–
The 3 Sixty Way
Rank # 1
for
‘Pregnancy Health Insurance’
Keyword
Oct 2015
SEO
– Rank #2
for selected set of Keywords
‘Top up Health Insurance’
Oct 2015
Google Adwords
Religare Health Insurance in first scrawl of
Google search through continuous SEM
efforts.
Our SEM experts serve clients to select the
most relevant keywords, optimize each
Google Adwords campaign and use best
tactics to make you stand out!
Oct 2015
iNNOVATION
Few Examples
Religare Ad on Money control
- When clicked, it expands to . . .
. . . A Half Page Ad
cREATIVE
Few Examples
A feather in our Cap
Awarded
‘Fastest Growing Brand for Digital Media
in Delhi/NCR- 2015’ by 24MRC
Another
Feather in the Cap
Awarded
"Best Emerging Digital
Media Agency in Delhi 2015"
by World Wide Achievers
Is that all We Offer?
 Of Course not!
 We give your brand the edge it needs to outgrow all the other competition
 We work as an extension of your team rather than just being a service provider
 When it comes to establishing a presence online, it does not only mean putting up a website
 When it comes to building a brand image, there’s no stronger media than the internet
 Get benefits from the best solution in the industry with Us
Thank You!
We look forward to doing business with you . .

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Koncept Webitisement 360 degree Digital Media Marketing Agency

  • 3. A 360 degree Digital Media Marketer Provide solutions for all the digital needs of a business
  • 4. Our Belief • Simple Strategy • Clarity of Campaign • Objective Achievement Where we Stand • Extended arm of client’s marketing team • Dedicated team working to fulfill clients need Where we see Ourselves • As one of the preferred agency for the clients.
  • 6. 1Interactive Engineering & Development 2Response Solutions 3Brand Solutions 4 Web Analytics & Measurement 5 Social Media Website design & development Content management eCommerce Application and Widgets Online games Email marketing & analytics Search marketing Affiliate marketing Digital CRM Online planning and buying Ad unit creation Broadband video Mobile Marketing Emerging Media Content creation Sourcing and adaptation Online reputation management Blog Tracking Services Seeding services Analytics Deployment Research & Analysis AdServer Integration Usability Implemen-tation
  • 7. We are Digital partners for …
  • 8. Koncept Webitisement In-Depth Media Planning and Media Buying In-House Ad Network Why Choose Us ? GAP Certified professionals Detailed Analysis and MIS Team Full spectrum Marketing
  • 9. Honesty and Transparency Business Scalability Lowest media rates Ad words certified Search team, vital for ROI delivery Multiple domain specialists chosen from industry. Returns on your Marketing goal! We bring to the table…
  • 12. The Ask : Garner Donations The Strategy : ▪ To build emotional support for Bansidhar, the Freedom Fighter for his role ▪ Urge users to own a responsibility Implementation : Campaign was run during Independence Day. It was promoted through Google AdWords, News Site, Display etc. Users landed on the page with pixelated India National flag and entered their details. Their name & email ID would be displayed at one pixel of the flag which they could own for a month. Another dialogue box opened urging to donate for the cause. Results : 2800+ counting Pixels Donations doubled than normal during the activity period. # 1
  • 13. # 2 The Ask : To increase views for the Video through YouTube Channel The Strategy Bring users through Pull Marketing Implementation Google was used for this activity with custom targeting, which ensured less spillage and maximized the views. Results Most viewed video in the company’s YouTube channel. Even crossed the highest viewed video in the parent group video channel.
  • 14. The WhatsApp way . . The Ask : To connect with the TG on their Mobile The Solution : WhatsApp, to which they are hooked all-day sharing texting, sending jokes, videos etc. Implementation : WhatsApp Ad created and sent on the TG No. (registered on WhatsApp) with an immediate CTA. Users could call back with just a click! Result : Brand- Consumer connect on the right platform. Created a buzz for ‘Express Painting’ as people shared with their circles too! Leads generated as people called to enquire.
  • 15. Focus towards Building the Brand and Revenue through SEO . Huge focus on CRM and organic activities to get free traffic and more conversions. Pushing for Great Deals which brings new customers and increase the ratio of repeat visitors. Traffic Build Up – The ORGANIC Way( SEO )
  • 16. E-mailer activity to reach the Target Audience through their In-box! Profile targeting through various demographies like.. Age , Gender, Area, Interest etc. E-mailers
  • 17. Google Adwords & Network were used to drive visits to the Religare Health Insurance website, which in turn gave good conversions. The industry benchmark for CTR% is 0.22%, whereas the campaign delivered 0.37% with more of new visitors which were more than 85% Visits Upgradation– The 3 Sixty Way
  • 18. Rank # 1 for ‘Pregnancy Health Insurance’ Keyword Oct 2015 SEO
  • 19. – Rank #2 for selected set of Keywords ‘Top up Health Insurance’ Oct 2015
  • 20. Google Adwords Religare Health Insurance in first scrawl of Google search through continuous SEM efforts. Our SEM experts serve clients to select the most relevant keywords, optimize each Google Adwords campaign and use best tactics to make you stand out! Oct 2015
  • 22. Religare Ad on Money control - When clicked, it expands to . . .
  • 23. . . . A Half Page Ad
  • 25.
  • 26.
  • 27. A feather in our Cap
  • 28. Awarded ‘Fastest Growing Brand for Digital Media in Delhi/NCR- 2015’ by 24MRC
  • 29. Another Feather in the Cap Awarded "Best Emerging Digital Media Agency in Delhi 2015" by World Wide Achievers
  • 30. Is that all We Offer?  Of Course not!  We give your brand the edge it needs to outgrow all the other competition  We work as an extension of your team rather than just being a service provider  When it comes to establishing a presence online, it does not only mean putting up a website  When it comes to building a brand image, there’s no stronger media than the internet  Get benefits from the best solution in the industry with Us
  • 31.
  • 32. Thank You! We look forward to doing business with you . .