This document summarizes a presentation about Keya Beauty Soap made by the group "PIONEER". It provides an overview of Keya Cosmetics Ltd, a leading cosmetics manufacturer in Bangladesh, including its operating profits from 2012-2017. It identifies some of Keya's weaknesses, such as packaging problems and employee dissatisfaction. It also compares Keya to its competitors Lux Lifebuoy and Dettolo Sandalina. The document performs a SWOT analysis of Keya, identifying strengths like skilled workers and domestic production, as well as threats like political unrest and new competing products.

1. Keya Beauty Soap
Presented by group
“PIONEER”

2. Group Members
Name:
Md. Abu Rayhan
Md. Nazmul Hossain
(Slide maker)
Emon Mahmud
(Group leader)
Biswjit Kumar Das
Sawda Akter Niva

3. Keya Cosmetics Ltd is one of the
leading cosmetics manufacturing
companies in Bangladesh and a
popular brand name for superior
quality products available at
affordable prices. Incorporated in
the year 1996.
Introduction

4. ECONOMIC CONDITION ON
RECENT YEAR
174,674,000৳
273,213,000৳
358,615,200৳
255,615,000৳
192,454,100৳
Operating profit
2012-2013 2013-2014 2014-2015 2015-2016 2016-2017
YEAR Operating profit
2012-2013
174,674,000
2013-2014
273,213,000
2014-2015
358,615,200
2015-2016
255,615,000
2016-2017
192,454,100

5. Competitor
Lux Lifebuoy
Dettolo Sandalina
vs
Keya

6. 1. Packaging problem.
2. Lacking's in Hr management.
3. Employee dissatisfaction.
4. Availability.
5. Increased import cost.
6. Distribution problem.
7. Lacking's promotion.
8. Retailer dissatisfaction.
9. Manual base production.
Reason

7. Lux Lifebuoy
Dettolo Sandalina
vs
Keya
Difference in packaging

8. Hr Policy
1. Employee dissatisfaction
2. Decision making
3. Decentralization
4. Motivation
5. Work Health and Safety Policy
6. Code of Conduct
7. Salary / Wage Distribution Policy

9. Product Variance
1.Shape
2.Flavor
3.Smell
4.Size
5.Colour

10. Advertisement Policy
1. Bill board
2. TVC
3. FM
4. Online marketing
5. Social program
6. Sponsorship
7. popular brand ambassador
8. Campaign

11. • Good quality.
• Skills workers.
• sufficient employee.
• Domestic product.
• Previous popularity .
• Believes in purity.
• Decision making.
• Weak delivery system.
• Unskilled Delivery Officer.
• Small product variety.
• Local and foreign competitor.
• Political unrest.
• Macro economic unsoundness.
• Potential buyers of middle east countries.
• new product will found in the market within few days.
Threat
Opportunity
Weakness
Strength
SWOT