6. MARKETING ROADMAP
Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com
Embed these sites into Interactive Campaigns
Video E-mail Marketing, Customers’ Personal Sites, Local Sites
7. MARKETING ROADMAP
Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com
Embed these sites into Interactive Campaigns
Video E-mail Marketing, Customers’ Personal Sites, Local Sites
Non-traditional Social Networks:
8. MARKETING ROADMAP
Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com
Embed these sites into Interactive Campaigns
Video E-mail Marketing, Customers’ Personal Sites, Local Sites
Non-traditional Social Networks:
ex. Groupon.com, Evites.com,
9. MARKETING ROADMAP
Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com
Embed these sites into Interactive Campaigns
Video E-mail Marketing, Customers’ Personal Sites, Local Sites
Non-traditional Social Networks:
ex. Groupon.com, Evites.com,
Google’s Free Tools for Measurement and Research
15. YOUTUBE
Make it Transparent
Make it Easy
Use a flip camera In-house at the Bar
Post it on Google Maps and Reviews (Free!)
Archive it on your Youtube Channel
16. YOUTUBE
Make it Transparent
Make it Easy
Use a flip camera In-house at the Bar
Post it on Google Maps and Reviews (Free!)
Archive it on your Youtube Channel
Have you heard of Ustream.com?
17. YOUTUBE
Make it Transparent
Make it Easy
Use a flip camera In-house at the Bar
Post it on Google Maps and Reviews (Free!)
Archive it on your Youtube Channel
Have you heard of Ustream.com?
Create your own Restaurants’ (LIVE) Internet Channel
23. FACEBOOK
Create Interactive Webpages
“Like this” button
Embed Facebook into Restaurants’ Website
Build a “Community” with option to connect through Facebook
Keep tourists inside the community year-round
24. FACEBOOK
Create Interactive Webpages
“Like this” button
Embed Facebook into Restaurants’ Website
Build a “Community” with option to connect through Facebook
Keep tourists inside the community year-round
Use Facebook and Recipe Clubs
25. FACEBOOK
Create Interactive Webpages
“Like this” button
Embed Facebook into Restaurants’ Website
Build a “Community” with option to connect through Facebook
Keep tourists inside the community year-round
Use Facebook and Recipe Clubs
ex. Tastebook
36. MEETUP.COM
Groups looking for a Place to Meet
Sends out Reminders
Create your own “Foodie” group
Create a “Brides” group
37. MEETUP.COM
Groups looking for a Place to Meet
Sends out Reminders
Create your own “Foodie” group
Create a “Brides” group
Cross-market with Local Businesses increase Referrals
38. MEETUP.COM
Groups looking for a Place to Meet
Sends out Reminders
Create your own “Foodie” group
Create a “Brides” group
Cross-market with Local Businesses increase Referrals
Ex. they provide the agenda photographers
39. MEETUP.COM
Groups looking for a Place to Meet
Sends out Reminders
Create your own “Foodie” group
Create a “Brides” group
Cross-market with Local Businesses increase Referrals
Ex. they provide the agenda photographers
Increase Reception bookings
40. CAN’T MANAGE WHAT
YOU CAN’T MEASURE
Google Analytics
Twitter Analytics
Meetup.com Anaytics
46. WHAT CAN I DO FOR
YOU?
Create a Campaign using
Inexpensive & Free Internet tools
47. WHAT CAN I DO FOR
YOU?
Create a Campaign using
Inexpensive & Free Internet tools
Implement an Easy to Duplicate
Social Media Program
48. WHAT CAN I DO FOR
YOU?
Create a Campaign using
Inexpensive & Free Internet tools
Implement an Easy to Duplicate
Social Media Program
Special Pricing with Traditional
Advertisers/Partners
49. WHAT CAN I DO FOR
YOU?
Create a Campaign using
Inexpensive & Free Internet tools
Implement an Easy to Duplicate
Social Media Program
Special Pricing with Traditional
Advertisers/Partners
Get Google Top Rankings
50. WHAT CAN I DO FOR
YOU?
Create a Campaign using
Inexpensive & Free Internet tools
Implement an Easy to Duplicate
Social Media Program
Special Pricing with Traditional
Advertisers/Partners
Get Google Top Rankings
Following 8 examples found at
springwise.com (my favorite blog)