This presentation highlights the way by which "SAFAR" proves to be superior than ola and uber

2. •“SAFAR” to be campaigned against
dominance of Ola and Uber
•Uber and ola dominates India’s fragmented
cab market
•India has the third largest market after
China and North America
•Estimated to grow to $7billion by 2020

8. •Uber and Ola are the leading competitors of SAFAR
•Uber covers 26 cities with 250,000 drivers on its platform
• Ola covers 102 cities and possessing close to 450,000 drivers
•Ola has a 15-20% lead on Uber in the world’s third-biggest
market for ride

9. •Apart from being a ride hailing app it can also Offer
facilities like:
 Chaffeur
Test Drives
Training to Drive
No Surge
Comparison of Fares

10. • Exploitation Of Drivers
•Brought bad name for the company due to negligence of
duty by drivers
•Taxi hailing companies are the biggest threat for the
Automotive industry

11. • Target 3 sectors of Market that is providing services to
customers

12. • Radio Taxi market in India is $6-9 billion dollars growing
at 17-20%
•SAFAR believes that technology will make this industry
efficient
•Improvement in the customer’s experience in the years
to come

13. •Apart , from getting cabs at doorstep
SAFAR also enabled it’s customers to
get Chaffeur whenever and wherever
required.

20. •SAFAR is the smartest way to get
around. One tap and a car comes
directly to you. Your driver knows
where to go and the payment is
both cash and cashless.

21. •Exemption of Customers from
Surge Pricing and also getting
Chaffeur at their doorstep with just
a single tap.

22. •Getting Detailed description of
the fare and ensuring safety of its
customers promising a better
experience.

23. •“Travel with Ease” is the motto of
SAFAR
•Emphasizes on providing better
experience at Minimum cost
•Fares are decided on the basis of
Government’s rules and
regulations

24. •Bonuses are awarded to drivers on
completion of specific target
•New user gets off in their fare on first
few rides upon referral
•Riders get a off upon applying certain
coupon codes
•Feedback is given both by Rider and
Driver about the trip

25. •Key aspects of the offerings are
communicated via email and text
messages
•Incentives are also offered to
drivers,thus attracting a large number
of drivers towards their company
•Reaching larger number of people by
expanding its network across the
country

29. •SAFAR will operate on Global Positioning
System(GPS) to calculate fares. In India
where the internet speed is still
comparatively slow, the GPS system
possesses a few shortcomings that have
resulted in unpleasant experiences for the
customers. So,the company need to
Strengthen GPS reading.

30. •SAFAR with its new features and marketing
plans will be able to overcome the
Shortcomings of the available applications in
the market and thus provide customer a good
experience and will thus enable people to
“Travel With Ease”.

31. This presentation is created by Somesh Bhardwaj of
Heritage Institute of Technology during
a marketing Internship under Prof.Sameer Mathur,
IIM Lucknow.